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Data Scouts Pty Ltd
Level 5, 50 York Street, Sydney NSW 2000
+612 8015 6662
www.datascouts.com.au
Data Scouts - 1 Day Skills Training Course in lifecycle Marketing Automation & CRM – Request for Approval
Hi <First Name>,
I'm writing to ask for approval to attend the Data Scouts one-day course being held on the XXX 2016 in XXXX.
Lifecycle marketing automation and CRM is critical to driving profitable revenue growth at XXXXX.
Data Scouts is a proven marketing automation and CRM transformation consulting methodology which has been
specifically designed to teach me how to map out the current state of our organisation’s marketing strategy,
marketing technology landscape, marketing team operations and our lifecycle marketing campaigns.
This course is supported by the Association for Data-driven Marketing & Advertising (ADMA) and will teach me the
core principles of how to transform our prospect and customer marketing campaigns for execution across the
acquisition, on-boarding, engagement and retention stages of their customer journeys.
I believe that attending the Data Scouts training would especially help me on these projects:
- [add project or initiative]
- [add project or initiative]
- [add project or initiative]
Here is an approximate breakdown of conference costs:
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

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Transportation: $ xxx
Hotel: $ xxx (if applicable)
Meals: $ xxx
Registration Fee: $ xxx
Total: $ x,xxx
As there are only 10 exclusive places in the training course, I would like to register as soon as possible. I’ll be sure to
submit a post-course report that will include an executive summary, major takeaways, tips, and a set of
recommendations to maximise the return on our investment. I can also share all relevant information obtained with
other staff and stakeholders within the company.
Thank you for considering this request. I look forward to your reply.
Regards,
XXXXXXX
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