Download Circadia-Product-Knowledge-Retail

Product Knowledge Retail
Esthetique Solutions Group,
Copyright 2012
Circadia
The name Circadia is translated
from the Latin words
"circa dies" meaning
“around the day” and based off
of life’s circadian rhythms.
• 
Circadian rhythms are
physical, mental and
behavioral changes that
follow a 24-hour cycle.
• 
Influenced by the earth's
rotation around the sun.
•  Responding primarily to light and
darkness in an organism’s
environment.
Circadian Rhythms
The Human Body’s Internal Clock Related
to Skin:
DAY
NIGHT
Maximum Moisture Level
12:00 pm
Greatest Water Loss
10:00 pm – 12:00 am
Skin constantly adjusting to
activities & environmental
changes
Body’s repair system is
stimulated to produce
collagen & elastin
9:00 pm – 11:00 pm
Circadia Product Guide 2012
The Products
Cleanse
Protect
Repair
Acne Care
Specialties
CLEANSERS
Vitamin Veil Cleanser
8 OZ Retail, 16oz Back Bar
pH 6.3
skin type indications
✓ R osacea
✓ S ensitive
✓ M ature
✓ D ry/Dehydrated
✓ P ost Surgical
description
A soybean oil cleanser that cleanses
makeup, dirt, and debris without breaking the
skin barrier or denaturing the keratin leaving a thin veil of
antioxidant protection on the skin.
key ingredients
•  Soybean Oil
•  Vitamin E
•  OPC (Grape Seed Extract)
directions
Apply a small amount with fingertips to face and neck cleansing in a circular motion.
Rinse thoroughly with warm water or a moistened facial cloth.
CLEANSERS
Lipid Replacing Cleansing Gel
8 OZ Retail, 16oz Back Bar
pH 6.8
skin type indications
✓ A ll Skin Types
✓ O ily
✓ P repping Cleanser before Treatments
description
A non-irritating low foaming gel with a slightly acidic pH. This is
an excellent cleanser that works well prior to
microdermabrasion, chemical peeling or enzymes.
key ingredients
•  Panthenol (Provitamin B5)
•  Linoleic Esters
•  Allantoin
•  Phospholipid EFA
directions
Apply a small amount with fingertips to face and neck cleansing in a circular motion.
Rinse thoroughly with warm water or a moistened facial cloth.
CLEANSERS
Micro-Exfoliating Honey Cleanser
8 OZ Retail, 16oz Back Bar
pH 6.8
skin type indications
✓ A ll Skin Types
✓ O ily
✓ P repping Cleanser before Treatments
description
A non-irritating low foaming gel with a slightly acidic pH. This is
an excellent cleanser that works well prior to
microdermabrasion, chemical peeling or enzymes.
key ingredients
•  Panthenol (Provitamin B5)
•  Linoleic Esters
•  Allantoin
•  Phospholipid EFA
directions
Apply a small amount with fingertips to face and neck cleansing in a circular motion.
Rinse thoroughly with warm water or a moistened facial cloth.
CLEANSERS
Salicylic Cleansing Gel
8 OZ Retail, 16oz Back Bar
pH 6.8
skin type indications
✓ A ll Skin Types
✓ O ily
✓ P repping Cleanser before Treatments
description
A non-irritating low foaming gel with a slightly acidic pH. This is
an excellent cleanser that works well prior to
microdermabrasion, chemical peeling or enzymes.
key ingredients
•  Panthenol (Provitamin B5)
•  Linoleic Esters
•  Allantoin
•  Phospholipid EFA
directions
Apply a small amount with fingertips to face and neck cleansing in a circular motion.
Rinse thoroughly with warm water or a moistened facial cloth.
Chemical Peels
Peels are one of the most frequently performed
procedures today that enable the skincare
professional to treat a variety of skin conditions:
• 
Aging Skin
• 
Improve Acne
• 
Improve Texture
• 
Normalize Pigment Irregularities
• 
Treat Sun Damage
• 
Reduce the Appearance of Scarring
Chemical Peels
• 
Chemical peeling performed for over 40 years
•  Rejuvenate or remodel damaged skin
• 
Focus on skin’s ability to heal itself when damaged
• 
Different peels produce different degrees of tissue
destruction
•  Initiates the natural repair process within skin
Circadia Chemical Peels
• 
DermaFrost: 12.5% Salicylic
• 
DermaFrost: 25% Salicylic
• 
Lactic Acid 35%
• 
Lactic Acid 45%
• 
Alpha/Beta: 30% Lactic & 10% Salicylic
• 
Alpha/Beta: 40% Lactic & 15% Salicylic
• 
MandeliClear: 9% Mandelic, 7% Salicylic, 7% Lactic & 7%
Resorcinol
• 
Jessner’s: 14% Salicylic, 14% Lactic & 14% Resorcinol
Paradigm SWiCH In Peels
Achieve repair in skin without inducing tissue damage!
•  Trigger Reparative System
•  Repair system is held in ‘ready’ state at all times and fully
operable
•  Any repair system requires a large input of energy
•  In the form of ATP
•  Repair mechanism must be ‘switched’ on and the energy
supplied
SWiCH Dermal Rejuvenation System
Three part system:
1) 
Effectively Penetrate
2) 
Generate Energy
3) 
Turn On the Repair System
Basic Biological Energetics
All the energy on the Earth comes from the SUN
↓
PLANTS
Photosynthesis
Carbon, Oxygen & Hydrogen
↓
GLUCOSE
Contains high amounts of energy
↓
ANIMALS
Consume plants → use glucose combined with oxygen → ATP
ATP
ATP
(Adenosine Triphosphate)
•  Most important energy-transfer molecule
found in our bodies
•  Fuel body uses for cellular activity and
metabolism
•  Essential to many physiological processes
•  Without ATP, life would end in seconds
Generation of ATP
The major source of energy for organisms capable of
using oxygen is cellular respiration. The following
processes work towards the production of ATP:
• 
Glycolysis
• 
Pyruvate Processing
• 
Kreb's Cycle/Citric Acid Cycle
• 
Electron Transport System
Generation of ATP – Kreb’s Cycle
• 
Hans Krebs
•  1937 – Kreb’s Cycle
• 
Cells converting
food into energy
•  Carbohydrates,
proteins & fats
• 
Takes place inside
the mitochondria
Generation of ATP – Mitochondria
Generation of ATP – Kreb’s Cycle
• 
Oxidation of Pyruvic Acid to Carbon Dioxide
• 
Begins with Citric Acid by adding an Acetyl
CoA group
• 
Final pathway, Electron Transport System,
generates ATP in large quantities (producing 38
ATP)
• 
Mitochondrial function is critical for good health
and the production of pyruvate is essential to
the function of mitochondria
Increasing Your Skin’s ATP
• 
Significantly increases skin’s
activity level including
collagen/elastin production
• 
Improves antioxidant
formation
• 
Accelerates wound healing
• 
Improves epidermal turnover
and barrier
• 
Also lowers cholesterol, BP,
body fat, helps fibromyalgia,
increases muscle girth,
improves circulation, heals
adrenals
SWiCH Dermal Rejuvenation System
Effectively and Safely Treats:
ALL Skin Types and Fitzpatrick’s
Aging Skin
Hyperpigmented/Photo Damaged Skin
Laxticity in Skin
Reduces AK’s
SWiCH Dermal Rejuvenation System
CONTRAINDICATIONS:
Allergy to Aspirin
Allergy/Sensitivities to Citric Acid
Currently Using Antibiotics
Pregnant Women
Laser Surgery Within 4 Weeks
Autoimmune Diseases
Must Stop Use of Retin A and Glycolics 2-4 Weeks Prior to TX
*and cease use 3 weeks following
SWiCH Dermal Rejuvenation System
SWiCH Kit:
1 - Hydrating Cleanser
1 – EPiPREP
1 - Cellular SWiCH
10 – Fraction V
10 – Vitamin Veil Cleanser
1 – Application Brush
10 – Pipettes
10 – Portion Cups
CLEANSER
Hydrating Cleanser
SWiCH Prep Cleanser
(4 oz)
skin type indications
✓ All Skin Types
description
A light, manual exfoliant designed to remove
sur face protein to prepare the skin for the SWiCH
Dermal Rejuvenation System.
key ingredients
•  Gentle Exfoliating Beads
•  Vitamin B5
•  Phospholipids
•  Allantoin
directions
Shake bottle before application as beads may settle to the
bottom. Apply to damp skin on areas to be treated and massage
in for 60 seconds. Rinse thoroughly with warm tepid water, ensuring
the removal of any beads from the skin.
PREPPING SOLUTION
EPiPREP
SWiCH Prepping Solution
(4 oz)
skin type indications
✓ All Skin Types
description
A keratolytic solution to enhance product
penetration.
key ingredients
•  Urea
directions
Apply an even layer of EPiPREP on areas to be treated. It may be
applied to the under eye area within 2 cm of the lower lid; DO NOT
apply to upper eyelid. Time for 30 minutes.
• I mportant: Wash again with Hydrating Cleanser removing ALL traces of EPiPREP.
Rinse thoroughly.
• N OTE: Not thoroughly removing all EPiPREP may result in excessive redness and irritation.
CELLULAR SWiCH
Cellular SWiCH
Dermal Rejuvenation Solution
(2 oz)
skin type indications
✓All Skin Types
description
The application of Pyruvic and Succinic Acid activates
the Kreb’s Cycle, increases flow of electrons into the
electron transport system, forming more intermediates
to produce more ATP.
key ingredients
•  Succinic Acid
•  Pyruvic Acid
•  Menthol
directions
With pipette, dispense 3 ml of Cellular SWiCH into your portion cup.
Apply one thin layer of Cellular SWiCH solution with application brush
provided. Do NOT go over areas more than once. Time for 30
minutes MAXIIMUM. Do NOT wash treated area.
Post Care
Fraction V
SWiCH Post Care
(0.5 oz)
skin type indications
✓ Post SWiCH
description
Stimulates the immune system and simultaneously
activates multiple processes to accelerate
healing.
key ingredients
•  Squalane
•  Beta Glucan
•  Allantoin
directions
On the night of treatment, apply thin layer of Fraction V before going
to bed. The following day, rinse face with water and apply a thin
layer of Fraction V. Please follow appropriate post care for full
application of this product.
Post Care
Vitamin Veil Cleanser
SWiCH Post Care (0.5 oz)
skin type indications
✓ Post SWiCH
description
A soybean oil cleanser that cleanses
makeup, dirt, and debris without breaking the
skin barrier or denaturing the keratin.
key ingredients
•  Soybean Oil
•  Vitamin E
directions
Cleanse skin as directed following the SWiCH post treatment
guidelines.
Summary of the SWiCH System
1. 
Cleanse the skin with gentle cleanser to remove dead skin
cells and excess lipids
2. 
Application of Urea (EPiPREP) modified keratin proteins to
allow increased penetration of actives. The skin is then
cleansed again completely. Removal of Urea is essential
before next step.
3. 
Application of pyruvate-succinic acid complex activates the
Kreb’s Cycle, increases flow of electrons to the Electron
Transport System generating more energy through ATP
synthesis. This product is not removed. It remains on the skin
and is followed by the Fraction V.
4. 
Post treatment with Fraction V stimulates the immune system
and simultaneously activates multiple processes to
accelerate healing.
Esthetique Solutions Group
Take Advantage of These Exclusive
Offers!!!
Purchase a SWiCH kit and receive a
Vitamin C Reversal Serum FREE
($60 Retail Value!)
Receive a COMPLIMENTARY Oxygenetix
Foundation Kit
($400 Retail Value!)
Oxygenating Foundation
There has never been a makeup developed that gives
compromised or aging skin so many benefits.
Benefits that can directly effect a procedures results,
both physically and psychologically.
ESG
p: 303.500.5633
www.esthetiqesolutions.com
2942 Evergreen Parkway
Suite 205
Evergreen, CO 80439