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Fractional CMOs for Accelerating Growth Sandy Barger Specialties Executive Marketing Positions SVP Worldwide Brand Marketing/ Product Management, Disney Home Entertainment SVP Marketing/General Manager Emerging Markets (China, Russia, India), Disney Home Entertainment SVP Cross-Channel New Product Strategies and Development, Walt Disney Studios • • • • • • • • • • • Trade Marketing, Disney Home Entertainment and Disney Interactive • Head of Marketing, Everloop Digital Start-up Manager Marketing, Dole Consumer Products Retail Executive Program, May Company Industry Experience includes Entertainment, Consumer Products, Technology, Music, Fashion, Retail, Education and Digital Media New Business and Product Development • Traditional Media, Digital and Mobile Advertising, Social Media, Content Marketing, Publicity, Consumer Relationship/Loyalty Programs (CRM), and Web Development P&L Management Retail and Trade Marketing Market Research Integrated Marketing and Omni-Channel Marketing including, Branding and Product Positioning Diagnosing product/market opportunities and challenges, creating products and aligning teams Developing market-focused business plans Creating and implementing comprehensive marketing plans utilizing new media and/or traditional media tactics • • • • Integrating operational processes and marketing strategies and programs Pinpointing and acting on business insights Establishing direct-to-consumer, loyalty or customer service relationship programs Spearheading new initiatives for companies constrained by day to day operational requirements Defining brand and product naming or repositioning Identifying key differentiators and creating comprehensive creative and communication strategies • Providing experienced, outside perspective for new ideas, initiatives and challenges • • Responsible for P&Ls from $50K to $4B • Led innovative product, marketing and creative strategies resulting in some of the largest, topperforming and award-winning product releases across any industry #1 worldwide DVD (Pirates of the Caribbean); #1 animated film (Finding Nemo – 40 MM units); #1 Re-release (Lion King). • • • Contact Information • Sandy Barger Phone: 818.331.0258 • [email protected] Product Management Communication and Creative Strategy Success Stories • www.chiefoutsiders.com Business Strategy • • • bio • Head of Marketing, Stelle Audio Consumer Electronics General Management Where Sandy Can Help Your Business VP North America Brand Marketing/ Product Management, Disney Home Entertainment Founder, Business Connect Consulting Worldwide Consumer Marketing • Awarded 2012 Golden Bridge Award for Marketer of the Year in the new media/digital technology space. Increased catalog International earnings to 40 percent of worldwide sales from 25 percent the year prior. Develop and launched over a hundred new products, including value priced products, to increase consumer reach, and expanded existing categories and premium products into new markets as a means of maximizing revenue opportunities. Branded, rebranded and repositioned products and also companies such as Disney in International markets, a Music College, and an electronics company. Led the transition of Disney’s marketing structure from separate domestic and international business units to a global structure, creating worldwide operational efficiencies, local market effectiveness, and territory empowerment. Drove the development of breakthrough product and web content, utilizing new digital technology, to appeal to all demographics including linear video content, interactive content and immersive crossplatform games. Spearheaded the transition from licensed to direct business models including operational, production, distribution, logistical, sales and marketing processes. Developed training and employee development programs to inspire, educate and foster growth for more than 250 people. Biography Sandy Barger has developed and actualized comprehensive business and marketing plans for companies of all sizes, from startups to Fortune 100 organizations. Awards She is an established and award-winning leader in marketing, product management and business strategy. Her successful track record of developing multi-billion dollar businesses and new growth initiatives spans across a variety of organizations, including Entertainment, Consumer Products, Technology, Music, Fashion, Retail, Education and Digital Media. New Product or Service of the Year for Everloop Website (Steve 2012) Barger spent 14 years at the Walt Disney Company, where she supported the company’s marketing initiatives in multiple roles, including Senior Vice President of Worldwide Marketing and Product Management, General Manager of Emerging Markets, and Senior Vice President Cross-Studio Strategy. Prior to her successful years at Disney, she worked in Marketing at Dole Packaged Foods and in the Executive Program of May Company Retail Stores. Marketer of the Year (Golden Bridge Silver Award 2012) Mass Media/Visual Communications (Edison 2012) Websites for Kids 8-13 (Parents Choice) Innovation and Design for Stellé Audio Speaker (Red Dot 2015) Design Award (A’Milan 2015) Home Entertainment Media Elites 2009 Part of the strategic, creative and production team responsible for numerous North American creative awards in print, audiovisual and DVD production Sandy is also the founder of Connect Business Consulting, a management consulting firm providing advisory and implementation services for companies of all sizes across multiple industries. By combining strategy, innovation, creativity, financial acumen, and tactical know how, Sandy has been able to spearhead top-performing and award-winning consumer campaigns, to introduce new products and marketing programs, and to increase business growth. In 2012, she was honored with the Golden Bridge Silver Award as Marketer of the Year, for creating new ways for brands to engage with consumers via new media. Sandy has a master’s degree in marketing and finance from Northwestern University’s Kellogg School of Management, and a bachelor’s degree from the University of California at Davis. She is involved in multiple child-based and educational nonprofit organizations including the International Medical Corps, mentors young professionals, and served on the board of The Wonder of Reading. Fractional CMOs for Accelerating Growth Sandy resides in Los Angeles, California. Chief Outsiders, LLC is an “Executives-as-a-Service” firm helping grow mid-sized companies from coast to coast with part-time, or fractional, Chief Marketing Officers. Unique among strategic marketing and management consulting firms, Chief Outsiders CMOs work as part of the company leadership team on a fractional or as-needed basis to not only help develop market based growth plans, but to be responsible for implementing the plans within the company. www.ChiefOutsiders.com • [email protected] • Call 818.331.0258