Download Sandy Barger - Chief Outsiders

Fractional CMOs for Accelerating Growth
Sandy Barger
Specialties
Executive Marketing
Positions
SVP Worldwide Brand Marketing/
Product Management, Disney Home
Entertainment
SVP Marketing/General Manager
Emerging Markets (China, Russia,
India), Disney Home Entertainment
SVP Cross-Channel New Product
Strategies and Development, Walt
Disney Studios
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Trade Marketing, Disney Home
Entertainment and Disney Interactive
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Head of Marketing, Everloop Digital
Start-up
Manager Marketing, Dole Consumer
Products
Retail Executive Program, May
Company
Industry Experience includes
Entertainment, Consumer Products,
Technology, Music, Fashion, Retail,
Education and Digital Media
New Business and Product Development
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Traditional Media, Digital and Mobile
Advertising, Social Media, Content Marketing,
Publicity, Consumer Relationship/Loyalty
Programs (CRM), and Web Development
P&L Management
Retail and Trade Marketing
Market Research
Integrated Marketing and Omni-Channel
Marketing including,
Branding and Product Positioning
Diagnosing product/market opportunities and
challenges, creating products and aligning
teams
Developing market-focused business plans
Creating and implementing comprehensive
marketing plans utilizing new media and/or
traditional media tactics
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Integrating operational processes and
marketing strategies and programs
Pinpointing and acting on business insights
Establishing direct-to-consumer, loyalty or
customer service relationship programs
Spearheading new initiatives for companies
constrained by day to day operational
requirements
Defining brand and product naming or
repositioning
Identifying key differentiators and creating
comprehensive creative and communication
strategies
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Providing experienced, outside perspective
for new ideas, initiatives and challenges
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Responsible for P&Ls from $50K to $4B
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Led innovative product, marketing and creative strategies resulting in some of the largest, topperforming and award-winning product releases across any industry #1 worldwide DVD (Pirates of
the Caribbean); #1 animated film (Finding Nemo – 40 MM units); #1 Re-release (Lion King).
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Contact Information
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Sandy Barger
Phone: 818.331.0258
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[email protected]
Product Management
Communication and Creative Strategy
Success Stories
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www.chiefoutsiders.com
Business Strategy
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bio
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Head of Marketing, Stelle Audio
Consumer Electronics
General Management
Where Sandy Can Help Your Business
VP North America Brand Marketing/
Product Management, Disney Home
Entertainment
Founder, Business Connect
Consulting
Worldwide Consumer Marketing
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Awarded 2012 Golden Bridge Award for Marketer of the Year in the new media/digital technology
space.
Increased catalog International earnings to 40 percent of worldwide sales from 25 percent the year
prior.
Develop and launched over a hundred new products, including value priced products, to increase
consumer reach, and expanded existing categories and premium products into new markets as a
means of maximizing revenue opportunities.
Branded, rebranded and repositioned products and also companies such as Disney in International
markets, a Music College, and an electronics company.
Led the transition of Disney’s marketing structure from separate domestic and international business
units to a global structure, creating worldwide operational efficiencies, local market effectiveness, and
territory empowerment.
Drove the development of breakthrough product and web content, utilizing new digital technology, to
appeal to all demographics including linear video content, interactive content and immersive crossplatform games.
Spearheaded the transition from licensed to direct business models including operational,
production, distribution, logistical, sales and marketing processes.
Developed training and employee development programs to inspire, educate and foster growth for
more than 250 people.
Biography
Sandy Barger has developed and actualized
comprehensive business and marketing plans
for companies of all sizes, from startups to
Fortune 100 organizations.
Awards
She is an established and award-winning leader in marketing,
product management and business strategy. Her successful
track record of developing multi-billion dollar businesses and
new growth initiatives spans across a variety of organizations,
including Entertainment, Consumer Products, Technology,
Music, Fashion, Retail, Education and Digital Media.
New Product or Service of the Year for Everloop Website
(Steve 2012)
Barger spent 14 years at the Walt Disney Company, where she
supported the company’s marketing initiatives in multiple roles,
including Senior Vice President of Worldwide Marketing and
Product Management, General Manager of Emerging Markets,
and Senior Vice President Cross-Studio Strategy. Prior to
her successful years at Disney, she worked in Marketing at
Dole Packaged Foods and in the Executive Program of May
Company Retail Stores.
Marketer of the Year (Golden Bridge Silver Award 2012)
Mass Media/Visual Communications (Edison 2012)
Websites for Kids 8-13 (Parents Choice)
Innovation and Design for Stellé Audio Speaker (Red Dot 2015)
Design Award (A’Milan 2015)
Home Entertainment Media Elites 2009
Part of the strategic, creative and production team responsible
for numerous North American creative awards in print, audiovisual and DVD production
Sandy is also the founder of Connect Business Consulting,
a management consulting firm providing advisory and
implementation services for companies of all sizes across
multiple industries. By combining strategy, innovation, creativity,
financial acumen, and tactical know how, Sandy has been able
to spearhead top-performing and award-winning consumer
campaigns, to introduce new products and marketing
programs, and to increase business growth.
In 2012, she was honored with the Golden Bridge Silver Award
as Marketer of the Year, for creating new ways for brands to
engage with consumers via new media.
Sandy has a master’s degree in marketing and finance from
Northwestern University’s Kellogg School of Management, and
a bachelor’s degree from the University of California at Davis.
She is involved in multiple child-based and educational nonprofit organizations including the International Medical Corps,
mentors young professionals, and served on the board of The
Wonder of Reading.
Fractional CMOs for Accelerating Growth
Sandy resides in Los Angeles, California.
Chief Outsiders, LLC is an “Executives-as-a-Service” firm helping grow mid-sized
companies from coast to coast with part-time, or fractional, Chief Marketing
Officers. Unique among strategic marketing and management consulting
firms, Chief Outsiders CMOs work as part of the company leadership team on
a fractional or as-needed basis to not only help develop market based growth
plans, but to be responsible for implementing the plans within the company.
www.ChiefOutsiders.com
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[email protected]
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Call 818.331.0258