Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Product Development Strategy New Product
Document related concepts
Digital marketing wikipedia , lookup
Viral marketing wikipedia , lookup
Direct marketing wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Marketing plan wikipedia , lookup
Street marketing wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Market penetration wikipedia , lookup
Youth marketing wikipedia , lookup
Planned obsolescence wikipedia , lookup
Neuromarketing wikipedia , lookup
Food marketing wikipedia , lookup
Target audience wikipedia , lookup
Perfect competition wikipedia , lookup
Multicultural marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
First-mover advantage wikipedia , lookup
Target market wikipedia , lookup
Green marketing wikipedia , lookup
Product placement wikipedia , lookup
Pricing strategies wikipedia , lookup
Sensory branding wikipedia , lookup
Advertising campaign wikipedia , lookup
Marketing channel wikipedia , lookup
Product lifecycle wikipedia , lookup
Global marketing wikipedia , lookup
Marketing strategy wikipedia , lookup
Transcript
New –Product Development Strategy New Product Development The development of original products, product improvements, product modifications, and new brands through the firm’s own product-development efforts. The New Product Development Process Idea Generation Business analysis Idea screening Product development Concept development and testing Test marketing Marketing strategy development Commercialization Idea Generation The systematic search for new-product ideas. Internal Idea Sources External Idea Sources Distributors and supplies Competitors Online collaborative communities Idea Screening Screening new-product ideas in order to spot good ideas and drop poor ones as soon as possible Concept Development and testing Product Concept A detailed version of the new-product idea stated in meaningful consumer terms. Concept Testing Testing new-product concepts with a group of target consumers to find out if the concepts have strong consumer appeal. Marketing Strategy Development Designing an initial marketing strategy for a new product based on the product concept. Business analysis A review of the sales, costs, and profit projections for a new product to find out whether these factors satisfy the company’s objectives. Product Development Developing the product concept into a physical product in order to ensure that the product idea can be turned into a workable market offering. Test Marketing The stage of new-product development in which the product and marketing program are tested in realistic market settings. Standard test Markets Controlled Test Markets Stimulated Test Markets Commercialization Introducing a new product into the market.
