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Business Services
for Entrepreneurs
The Entrepreneur as Explorer
At T Minus Three we look at entrepreneurs as explorers. Much like the early astronauts, today’s
entrepreneurs are reaching for success with unproven technology, flying into the uncharted areas
of the market, trying to discover new worlds.
But even early space explorers knew that they needed as much structure and
process as possible to minimize risk of failure, and maximize their opportunities for
success.
That’s what we do at T Minus Three. With our proven T Minus Three Countdown
process we help entrepreneurs check and double check their critical success
factors all through the stages leading up to the successful launch and through the
development of critical ongoing revenue streams needed by all startups for success.
T Minus Three has helped numerous small businesses and startups start, grow and
sell their businesses ventures to major companies like IBM, Siemens and Electronic
Arts. From these experiences we have learned what it takes to make a company
successful, and its not just funding. It takes a combination of deliverables done in a
very specific order, that build up to a successful launch.
The T Minus Three Countdown Process
At T Minus Three we have developed a customized launch countdown checklist that we have
based on years of experience in product management, product development, product marketing
and digital marketing.
The ten step process helps crystallize the goals, approaches, and strategy to attract and apply
limited resources to lead to success. The process can be broken down into four key phases:
1) The Opportunity Phase – in this strategy phase it is critical that we chart and
test the market, the product, the intellectual property and identify the resources needed to
get through the next phase. This is where we help understand the customer, the product and
the market and we chart our future trajectory and our messages to the market. This is our
business plan, our marketing plan, our grant funding requests, our staffing plans, and our
target first customer.
2) The Design / Delivery Phase – this is where we begin to execute. We get the
product prototype done and done right. We test it. We use it. We tear it down and rebuild
it again. But at the same time we design and test our messaging to the market. We build a
brand, or two or three. We test and then retest. And most importantly we begin the search
for that elusive first customer.
3) Preparing the Launch Phase – this is where we begin to build not just the product, but the
pathways to the market. Digital pathways - websites, collateral, and the launch plan details. We also begin to
build channels to market – online, bricks and mortar, and partners. But most importantly, that first customer
is needed to test the product and test our messages to the market.
4) The Final Countdown – this is where we check and recheck the countdown list. We have the
product, we have the channels, we have the lead customer, we have the collateral and the brand, and the list
goes on. And at T Minus Three we ignite the engines. Sales training, social media, traditional media, gorilla
marketing, event marketing, awards marketing, email marketing are all fired up for lift off.
Of course every startup has their own course and trajectory. Every startup will have different
challenges along the way. But at T Minus Three we can take much of the guess work out of that
initial launch and help the start up on their own private pathway to success. T Minus three has had
success in a variety of verticals including information, communications and entertainment, mobile
and wireless, healthcare, financial services and consumer goods.
T Minus Three Services
T Minus Three Services can be offered in variety of ways. We have had the greatest success with
retainer based guidance and fee based for specific deliverables. No project is too great or too
small. We can bring our expertise to assist your team in the areas where you need the most help.
Strategic Consulting and Launch Planning
• Retainer based consulting and guidance
• Launch planning and launch management
• Business Plans
• Marketing Plans
• Funding applications / VC Presentations
• Market Requirements / Product Requirements
• Market Analysis
Brand Building
• Product messaging and positioning
• Content creation – value propositions, elevator pitches, marketing writing
• World class agency creative – logos, websites, collateral creation
• Marketing technology – marketing automation, ecommerce, website tools,
crm integration
• Campaign creation and execution – themes, downloadable content,
landing pages, marketing technology, SEO
• Focus groups, message testing
Partner /Channel Marketing
• Introductions and partner relationship building
• Joint marketing programs
• First customer marketing / business development
• Sales presentations
Marketing Launch planning
• Event planning
• Press relations
• Analyst relations
• Social media
Let’s start the process
At T Minus Three we are flexible. We work with startups all the time and know what it is like. And…
we are innovators at heart and know there is more than one way to solve a problem. We can often
help you get funding to pay for a large part of our services as well. Contact us today to start the
process and let’s work together to launch your startup and build on your success.
www.TMinusThree.com
[email protected]
416-627-3331