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Transcript
SAMPLE Marketing Mastery Roadmap
"Your Step by Step Customizable Roadmap to AchievingYour Goals"
Marketing Strategy
-
is an explanation of the goals you are intending to achieve with your marketing efforts.
GOAL #1
YOUR GOAL
GOAL #2
YOUR GOAL
GOAL #3
YOUR GOAL
Editorial Marketing Calendar
-
Coordinates & focuses all marketing efforts on a theme.
Holiday/Event/Celebrations
JANUARY
YOUR MONTHLY THEME
New Year
FEBRUARY
YOUR MONTHLY THEME
Valentines/Groundhog Day
MARCH
YOUR MONTHLY THEME
St Patricks/Spring
APRIL
YOUR MONTHLY THEME
April Fools/Easter/Earth
MAY
YOUR MONTHLY THEME
Mothers Day/Graduation
JUNE
YOUR MONTHLY THEME
Fathers Day/Summer
JULY
YOUR MONTHLY THEME
July 4th/Weddings/TaxFree
AUGUST
YOUR MONTHLY THEME
Friendship/Back to School
SEPTEMBER
YOUR MONTHLY THEME
YOUR MONTHLY THEME
Labor/Grandparents Day
Halloween/Breast Cancer
Awareness
NOVEMBER
YOUR MONTHLY THEME
Thanksgiving
DECEMBER
YOUR MONTHLY THEME
Hanukkah/Christmas
OCTOBER
Marketing Plan
"How" you are going to achieve your goals. It's the roadmap that guides you and implements your marketing strategy. It is comprised of your
Online & Offline marketing campaigns.
-
Offline Marketing Plan Consists of Direct Mail, Advertising,etc. that you choose to send out monthly/quarterly/annually based on your marketing budget.
JANUARY
Happy New Year
APRIL
April Fools-Funny
Prestigious Concepts, Inc./Stephanie Hines
JULY
Mid Year Review
www.stephaniehines.com
NOVEMBER
Thanksgiving Cards
[email protected]
YEARLY
Mail Birthday Cards
Your Business Anniversary
678-468-4879
SAMPLE Marketing Mastery Roadmap
"Your Step by Step Customizable Roadmap to AchievingYour Goals"
-
Online Marketing Plan Determine which platforms your "ideal clients" utilize for example Twitter, Facebook, Videos, Blogs, etc.
MONTH
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
BLOG/ARTICLE
Blog Topic/Title
Blog Topic/Title
Blog Topic/Title
Blog Topic/Title
Blog Topic/Title
Blog Topic/Title
Blog Topic/Title
SOCIAL MEDIA POST
(FB,Twitter, Google+, Instagram,
Pinterest & LinkedIn)
Facebook/LinkedIn
Facebook/LinkedIn
Facebook/LinkedIn
Facebook/LinkedIn
Facebook/LinkedIn
Facebook/LinkedIn/Pinterest
Facebook/LinkedIn/Pinterest
Facebook/LinkedIn/Pinterest
Facebook/LinkedIn/Pinterest
Facebook/LinkedIn/Pinterest
Facebook/LinkedIn/Pinterest
Facebook/LinkedIn/Pinterest
EMAIL CAMPAIGN
NEWSLETTER
VIDEO
Quarterly Newsletter
Quarterly Newsletter
Video Topic/Title
Quarterly Newsletter
Quarterly Newsletter
Video Topic/Title
-
Weekly Online Marketing Scheduler the weekly implementation of your online marketing campaigns for an entire month. (the last week of the month is empty to "c
MONDAY
TUESDAY
Social Media-Connect with Blog -Write blog post. Use the blog post link
new clients, prospects,
as some of your social media posts. Use this
referrals on SM sites,
blog in your quarterly newsletter.
schedule at least one post a
day, also Happy Bday Posts,
Social Media-Connect with
new clients, prospects,
referrals on SM sites,
schedule at least one post a
day, Happy Bday Posts,
Answer questions…
Social Media-Connect with
new clients, prospects,
referrals on SM sites,
schedule at least one post a
day, Happy Bday Posts,
Answer questions…
Prestigious Concepts, Inc./Stephanie Hines
THURSDAY
WEDNESDAY
FRIDAY
Blog Commenting - Make
relevant blog comments on the
related blogs you found earlier.
No spamming.
Article- turn your blog into an
article and submit it to
bookmarking sites such as:
www.digg.com, www.reddit.com,
www.delicious.com, etc.
PR - Write a press release about your
website, about something you are giving
away, about your product you're selling
and submit to as many free and paid PR
sites.
www.stephaniehines.com
[email protected]
Video Marketing - Create Videos
with the blogs you wrote earlier
and submit to YouTube. Break
the videos up into 2-3 minute
videos.
678-468-4879
Marketing Mastery Roadmap
"Your Step by Step Customizable Roadmap to AchievingYour Goals"
Marketing Strategy
-
is an explanation of the goals you are intending to achieve with your marketing efforts.
GOAL #1
GOAL #2
GOAL #3
Editorial Marketing Calendar
-
Coordinates & focuses all marketing efforts on a theme.
Holiday/Event/Celebrations
JANUARY
New Year/MLK
FEBRUARY
Valentines/Groundhog Day
MARCH
St Patricks/Spring
APRIL
April Fools/Easter/Earth
MAY
Mothers Day/Graduation
JUNE
Fathers Day/Summer
JULY
4thJuly/Weddings/TaxFree
AUGUST
Friendship/Back to School
SEPTEMBER
Labor/Grandparents Day
Halloween/Breast Cancer
Awareness
OCTOBER
NOVEMBER
Thanksgiving
DECEMBER
Hanukkah/Christmas
Marketing Plan
"How" you are going to achieve your goals. It's the roadmap that guides you and implements your marketing strategy. It is comprised of your
Online & Offline marketing campaigns.
-
Offline Marketing Plan Consists of Direct Mail, Advertising,etc. that you choose to send out monthly/quarterly/annually based on your marketing budget.
Prestigious Concepts, Inc./Stephanie Hines
www.stephaniehines.com
[email protected]
678-468-4879
Marketing Mastery Roadmap
"Your Step by Step Customizable Roadmap to AchievingYour Goals"
-
Online Marketing Plan Determine which platforms your "ideal clients" utilize for example Twitter, Facebook, Videos, Blogs, etc.
MONTH
BLOG/ARTICLE
SOCIAL MEDIA POST
(FB,Twitter, Google+, Instagram,
Pinterest & LinkedIn)
EMAIL CAMPAIGN
NEWSLETTER
VIDEO
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
-
Weekly Online Marketing Scheduler the weekly implementation of your online marketing campaigns for an entire month. (the last week of the month is empty to "c
MONDAY
TUESDAY
Prestigious Concepts, Inc./Stephanie Hines
WEDNESDAY
www.stephaniehines.com
THURSDAY
[email protected]
FRIDAY
678-468-4879