Download Social Media Plan OVERVIEW This is a social media guide for the

Social Media Plan
OVERVIEW
This is a social media guide for the members of the Heart Failure Policy Network in order to engage on Twitter,
LinkedIn and Facebook to publicise the event in the lead up and to amplify the discussions during the event. The social
media messages specifically highlight the Heart Failure Policy Toolkit and call to action, using the World Heart Day
discussions as a hook to reach out to a wider stakeholder group. Members can make use of these prepared messages
on their Twitter and Facebook accounts or within relevant LinkedIn groups.
Twitter
The hashtag to be used specifically for the event and discussions around it is: #HeartFailurePolicyNetwork. In addition
to this please find below suggestions for additional hashtags to be used when forming your own tailored messages in
relation to social media discussions on heart failure, we have also listed the handles of key heart failure stakeholders
so that you can more easily adapt or amend your social media messages to reach them directly.
KEY HASHTAGS
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#heartfailure
#CongestiveHeartFailure
#Cardiomyopathy
#HeartFailureAwareness
#Hearthealth
#breathlessness
#Cardiomyopathy
#Cardiology
#WorldHeartDay
#WorldHeartDay2015
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#misdiagnosis
#Healthyheart
#Heartcondition
#patient
#heartchoices
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@escardio
@Europarl_EN
@MEPHeartGroup
@marctarabella
@HealthPolicyPtp
KEY HANDLES
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@pumpinghearts
@worldheartfed
@MEPHeartGroup
@FelixGutzwiller
ORIGINATOR
OF THE
MESSAGE
General
@DGSante
@EPHA_EU
@EP_Environment
@IanDuncanMEP
TWITTER MESSAGES
To be posted week commencing 21 September 2015
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Next week in @Europarl_EN the #HeartFailurePolicyNetwork launches the #HFtoolkit
identifying priorities for change in #heartfailure
As #WorldHeartDay approaches, #Heartfailure must be recognised as an #EU & national
priority #HeartFailurePolicyNetwork
Next week on #WorldHeartDay2015 join the conversation around #heartfailure by using
#HeartFailurePolicyNetwork
How 2 bring #heartfailure into mainstream #healthpolicy? Follow discussions using
#HeartFailurePolicyNetwork on #WorldHeartDay 29 Sept. 2015
What is being done to lead policy change for #heartfailure #patients? Look no further
http://bit.ly/1LDCZgr #HeartFailurePolicyNetwork
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Social Media Plan
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At least 15 million adults live with HF in Europe– It needs to be a political priority!
#HeartFailurePolicyNetwork
The #HeartFailurePolicyNetwork and @Europarl_EN will discuss #heartfailure – join us
on #WorldHeartDay http://bit.ly/1hQ8MOa
The #HeartFailurePolicyNetwork discuss #diagnosis #prevention #patientcentredcare in
the @Europarl_EN on 29 Sept. #WorldHeartDay
On #WorldHeartDay I will be joining discussions on #heartfailure policy priorities on 29
Sept. will you? Join in #HeartFailurePolicyNetwork
Convert policy recommendations into policy actions – let us know how you think it can
be done #HeartFailurePolicyNetwork http://bit.ly/1hQ8MOa
What can #EU and Member States do to combat #heartfailure? Find out at the event on
29 Sept. http://bit.ly/1hQ8MOa
To be posted week on 29 September 2015
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Academics
(4-6 tweets)
It’s #WorldHeartDay2015 will you be making #Heart Choices Not Hard Choices?
http://bit.ly/URnQ2q via @worldheartfed
The policy priorities for #heartfailure if you don’t know get to know
#HeartFailurePolicyNetwork #WorldHeartDay2015 http://bit.ly/1LDCZgr
Glad to be a part of the #HeartFailurePolicyNetwork working towards improving the
management and care for #patients with #HF
#WorldHeartDay theme: #heart #healthy environments! The risk of #heartfailure can be
reduced by 80% by adopting #healthier lifestyles!
And it’s finally here! #WorldHeartDay & #HeartFailurePolicyNetwork #policytoolkit &
#calltoaction launch http://bit.ly/1K16DFM
To be posted week commencing 21 September 2015
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Research from #Scotland and #Sweden shows #heartfailure patients admitted to hospital
have lower survival rates than those admitted with #cancer
1 in 10 patients hospitalised with #heartfailure die in hospital. Join the debate on 29
Sept. http://bit.ly/1hQ8MOa #HeartFailurePolicyNetwork
1 in 3 #heartfailure patients will die in <1 year #HeartFailurePolicyNetwork discuss policy
priorities in the @Europarl_EN on 29 Sept
To be posted on 29 September 2015
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Patient groups
Join the discussion on #WorldHeartDay today! With #EU politicians, #patients, academics
& #cardiologists by using #HeartFailurePolicyNetwork
From research to policy – The #HeartFailurePolicyNetwork toolkit launch today
@Europarl_EN in Brussels!! http://bit.ly/1K16DFM
To be posted week commencing 21 September 2015
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The #HeartFailurePolicyNetwork will launch its policy toolkit at the @Europarl_EN on 29
Sept. Tools 4 a common #HF pathway included!
#Telemonitoring #patient monitoring & self-management #technologies, all innovations
for improving #heartfailure #patient care #HeartFailurePolicyNetwork
Looking forward to launching the #HeartFailurePolicyNetwork #CallToAction on 29 Sept.
http://bit.ly/1hQ8MOa
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Social Media Plan
To be posted on 29 September 2015
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Policymakers
Did you know: #fatigue #breathlessness, swelling of the ankles/legs/tummy are all
symptoms of #heartfailure #HeartFailurePolicyNetwork
Making a difference 4 #heartfailure patients! That is why I'm part of the
#HeartFailurePolicyNetwork #WorldHeartDay
Today is the day, #HeartFailurePolicyNetwork launches the #policytoolkit @Europarl_EN a lever for #policy change http://bit.ly/1K16DFM
To be posted week commencing 21 September 2015
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15 mill. adults live with #heartfailure in Europe! That's why policy change is needed!
#HeartFailurePolicyNetwork http://bit.ly/1LDCZgr
Next week #HeartFailurePolicyNetwork takes the next step #policytoolkit #calltoaction –
policy change for patients is needed!
Celebrate #WorldHeartDay2015 with #HeartFailurePolicyNetwork in the @Europarl_EN
Join the #HeartFailurePolicyNetwork discussions to move the needle & improve lives of
#heartfailure patients across Europe! http://bit.ly/1hQ8MOa
To be posted on 29 September 2015
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Health
professionals
I am working with fellow politicians, patients & academics on the
#HeartFailurePolicyNetwork to push #heartfailure up the political agenda!
We need to start now - prevent a crisis before the expected rise in #heartfailure in the
future! #HeartFailurePolicyNetwork
We, The #HeartFailurePolicyNetwork launch our policy toolkit & #calltoaction today in the
@Europarl_EN http://bit.ly/1K16DFM
To be posted week commencing 21 September 2015
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#Heartfailure is more common than breast & colon cancers! #HeartFailurePolicyNetwork
#Heartfailure care should be focused on reducing the risk of death &improving quality of
life of patients #HeartFailurePolicyNetwork
How can #patients, #healthcare professionals & #policymakers work together at national
or regional level on #heartfailure?
I will be joining the #HeartFailurePolicyNetwork on 29 Sept in @Europarl_EN for the
launch of its #policytoolkit will you? http://bit.ly/1hQ8MOa
Across #Europe, only 3% of people can properly identify main symptoms of #heartfailure
#awarenessraising #HeartFailurePolicyNetwork
To be posted on 29 September 2015
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Did you know that #heartfailure is the leading cause of hospitalisation in people over 65?
#WorldHeartDay #HeartFailurePolicyNetwork
Changes at the policy level can help save lives and make more efficient use of #health
resources #HeartFailurePolicyNetwork
Happy #WorldHeartDay2015 Join the debate on #heartfailure by using
#HeartFailurePolicyNetwork
The #HeartFailurePolicyNetwork launches a policy toolkit and call-to-action today in the
@Europarl_EN http://bit.ly/1K16DFM
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Social Media Plan
Facebook & LinkedIn
To be posted week commencing 21 September 2015
For attendees of the launch:
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Heart failure is a surprisingly common condition, with 1 in 5 people at risk of developing heart failure in their
lifetime, and 15 million people currently living with the condition in Europe. Many cases of heart failure
could be prevented with the adoption of a healthier lifestyle, but awareness is low. The Heart Failure Policy
Toolkit is an innovative resource, which distils the latest evidence and helps policymakers identify the
necessary policy changes in heart failure across Europe. I will be joining the Heart Failure Policy Network on
29 Sept in European Parliament to launch the toolkit & call to action
http://agenda.euractiv.com/events/bringing-heart-failure-mainstream-health-policy-131127
Specifically for HFPN members:
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Heart Failure is a ‘forgotten condition’ within chronic disease. I am a member of the Heart Failure Policy
Network (HFPN) and we are calling on the EU Member States to commit to improving the lives of people
living with heart failure across Europe by focusing on 10 policy priorities. Join us at the European Parliament
on the 29th September for the launch of the HFPN toolkit and call to action.
http://agenda.euractiv.com/events/bringing-heart-failure-mainstream-health-policy-131127
To be posted on 29 September 2015
For attendees of the launch:
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Today at the European Parliament, the Heart Failure Policy Network is launching a toolkit to raise awareness
and help policymakers identify the necessary changes in HF across Europe. The toolkit focuses on 10 key
actions including investment in tools and resources in primary care, timely diagnosis, appropriate prevention
measures and person-centred care. Check out the heart failure toolkit at http://bit.ly/1K16DFM
Specifically for HFPN members:
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The burden of heart failure in Europe is significant, with over 15 million adults living with the condition in
Europe. The Heart Failure Policy Network is holding an event today (11.00 – 13.00) in the European
Parliament. The event will launch a policy toolkit on heart failure and call upon national governments to
commit to improving the lives of people living with heart failure across Europe. Attend the event and join
the discussion. #HeartFailurePolicyNetwork
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Today – On World Heart Day - I will be discussing policy challenges and opportunities for #heartfailure
patients across Europe at the European Parliament in Brussels. Heart failure is a serious chronic condition
where the heart cannot pump enough blood to support the needs of other organs in the body. Up-to-date
clinical guidelines exist for the management of HF, but adherence is poor and treatment varies enormously
between settings. Changes at the policy level can help save lives and make more efficient use of #healthcare
resources. http://bit.ly/1K16DFM
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