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Dhaka lnternational U niversity Faculty Of Business Studies BBA ( Day ), 38th Batch 3'd Semester, Final Examination -2013 CC: 205 ( Fundamentals Of Marketing Time : 2l ) Hours Full Marks : 50 (The figures in the margin indicate full marks, Answer any four Questions) 1.A)Definemarketing. B) 1.5 What are the differences among a need, a want and a demand 03 ? What are the five different marketing management orientations ? ln your opinion which orientation must be inspired by this current decade. C) D ) What are the' 4 Ps" of marketing mix ? Discuss them briefly" 05 2. A ) How do you define consumer market and consumer buyer behavior. B ) Explain the cultural and personal characteristics that affect people when they choose restaurant at which to celebrate their party. C ) Discuss a buyer decision process that a consumer pass through consecutive five stages. 3. A ) Define market segmentation" B ) Discuss C ) Discuss 2.5 a 06 04 1.5 the requirements for effective segmentation to segment a market. 05 the different levels of market targeting that appeared in targeting a market. 06 4. A ) What do you mean by product life cycle? B ) Discuss 03 the five distinct stages of product life cycle. C ) which types of strategies can be followed by a marketer at decline stage? 1_.5 09 02 :.*i-_ :';i::, ': : ,. ! .; : j::;.;'?:.ae:-l -'r* ; -E:-"JEE----: ',]'ii the significant factors that occur when setting prices. 6. Write short notes on ( Any Three ) : ) Micro environment. C ) Levels D ) Test E) 10 L2.5 A ) Business portfolio. B 1 2.5 5.A)Definepricing. B ) Discuss .. ::'-:' of products. marketing. Characteristics of service. I t:L):