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Dhaka lnternational
U
niversity
Faculty Of Business Studies
BBA ( Day ), 38th Batch
3'd Semester, Final Examination -2013
CC: 205 ( Fundamentals Of Marketing
Time : 2l
)
Hours
Full Marks : 50
(The figures in the margin indicate full marks, Answer any
four Questions)
1.A)Definemarketing.
B)
1.5
What are the differences among a need,
a
want and a demand
03
?
What are the five different marketing management orientations ? ln your opinion which
orientation must be inspired by this current decade.
C)
D ) What are
the' 4 Ps" of marketing mix ? Discuss them briefly"
05
2. A ) How do you define consumer market and consumer buyer behavior.
B ) Explain
the cultural and personal characteristics that affect people when they choose
restaurant at which to celebrate their party.
C ) Discuss a buyer decision process
that a consumer pass through consecutive five stages.
3. A ) Define market segmentation"
B ) Discuss
C ) Discuss
2.5
a
06
04
1.5
the requirements for effective segmentation to segment a market.
05
the different levels of market targeting that appeared in targeting a market.
06
4. A ) What do you mean by product life cycle?
B ) Discuss
03
the five distinct stages of product life cycle.
C ) which types
of strategies can be followed by a marketer at decline stage?
1_.5
09
02
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the significant factors that occur when setting prices.
6. Write short notes on ( Any Three )
:
) Micro environment.
C ) Levels
D ) Test
E)
10
L2.5
A ) Business portfolio.
B
1
2.5
5.A)Definepricing.
B ) Discuss
..
::'-:'
of products.
marketing.
Characteristics of service.
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