Download Marketing To The 5 Senses

Marketing To The 5 Senses
Presented by:
Chris Piper, Sensory Brand Strategist
Twitter: #speakpromo
First Things First!
• Promotional Products: usually imprinted with a company’s name,
logo or message. The use of decorative articles of merchandise that
are used in marketing and communication programs.
• Experiential Marketing: a marketing strategy that directly engages
consumers and invites and encourages consumers to participate in
the evolution of a brand
• Multi-Sensory Marketing: Offer the potential to create the most
binding form of engagement between brand on consumer
GOAL of the 3 combined?
To build a loyal relationship over long period of time!
PROMOTIONAL PRODUCTS
Do You Remember?
82.6%
• How a yellow wrist band raised awareness and
money for cancer research?
• That t-shirt you stood in line to get at the radio
station?
of people can
recall the company
• The mug you use, with the name of your favorite
and brand on their
specialty shop where you buy your morning coffee?
promotional
• When one fast food restaurant sold out of kid’s meals
product
because of a bean bag toy?
INTERACTIVE SESSION
WHATCH YA GOT?
WHERE DID YA GET IT?
WHY DO YA LIKE ABOUT IT?
HOW LONG HAVE YA HAD IT?
The Power of Promotional Products
Traditional Marketing
Promotional products
generate a
7 Words
:10 Seconds
15%-50%
greater recall rate than
other major media.
:30 Seconds
:60 Seconds
15 minutes
140 characters
Leveraging the Senses
A lot of companies are not doing a very good job of leveraging and
embedding the senses into the marketing and building of their brand.
“Why not link the senses together whenever relevant?”
https://youtu.be/lbCMt8Qe2yo
INTERACTIVE SESSION
BRAND SENSE CHALLENGE
SMELL
• Smell is the sense that creates the most powerful impression in your
brain!
So, the next time your prospective
customer enjoys the scent of fresh
morning coffee (or tea) rising out of
their mug – make sure YOUR LOGO is
on it!
When you see…
SEE = Motivates Action
A promotional products is a personalized
gift that engages your audience in such a
way that they’ll actually see and remember
it!
Sense of Taste
Edible promotional products are
used by over
75% of the *Fortune 100 because of
their effectiveness in
creating memorable experiences for
the end-user.
*100 largest public and privately-held
companies in the United States.
Sense of Hearing
MP3 Players, iPods, Headphones, Blu-Tooth Speakers
& Download cards
Are all great examples of promotional products that
Utilize sound to engage your audience in a way that’s
more memorable than any radio commercial.
(Plus, repeated engagements at no extra cost
Sense of Touch
Promotional Products are tangible – You
can hold them in your
hands and you can feel them.
The Promotional Product
Difference
Feel
Adding your message to a tangible product turns an ordinary
message into a marketing experience your audience can smell,
taste, see, hear, and touch.
Tastes
Sweet
Looks
great
Sounds
Good
Smells
Nice
Promotional Products are a Sensory Medium
“Brands will have to stand out, beat
their chests, assert uniqueness, and
establish
their identities as never before”
-Martin Lindstrom, Brand Sense