Download Database Services Solutions

CONSUMER INFORMATION SOLUTIONS
Database Services
SERVICES
AVAILABLE
» Marketing database design,
implementation and ongoing hosting
» Campaign management, results
tracking and reporting
» Strategic marketing consulting
» Analytic and modeling services
» Data hygiene and data enrichment
SOLUTION
BENEFITS
» 360° view of customers
» Relationship management team
with strong, industry expertise
» Rapid start-up with proven
methodologies
» Best-of-breed technologies
pre-integrated into solution
» Flexible platform supporting
changing business needs
» Integration of broad array of
data attributes, prospect lists,
data hygiene services
» Flexible pricing model
» Highly secure hosting environment
Equifax Database Services is a leading provider of marketing database hosting services offering strategic
and analytic support, technical and operational expertise and a proven, scalable technology platform to
support our clients’ evolution toward customer-centricity.
Leading the Way to Customer-Centricity
Our Solutions and Approach to Client Challenges
Equifax Database Services’ clients come to us with many similar challenges. Key among them are new
customer acquisition, existing customer cross-sell, high value segment retention and the reduction of
customer churn. As a leader in hosted database marketing services, we combine customer-centric
marketing strategies with a proven technology approach to answer each client’s challenges with database
solutions that go beyond just improving response rates. We help them transform their business.
Our team collaborates with clients to provide big picture strategic guidance, while delivering exceptional
day-to-day account management, data management and analytic services. After all, helping clients manage
their everyday details in order to achieve their long term goals is what a true partnership is all about.
Our Solutions: Customer-Centricity as a Guiding Principle
Equifax Database Services offers industry-specific marketing solutions based on a customer-focused
strategic framework that underpins all of our client solutions. Called “Transforming to Customer-Centricity,”
the idea is that the more customer-centric, meaning relevant and timely, the marketing message is, the
more successful that message will be in getting through to the customer. And that leads to more effective
marketing programs and stronger sales.
Here’s where Equifax Database Services comes in:
• We partner with clients in the development and ongoing utilization of a customer-centric marketing database
that we build and host on their behalf
• We provide strategic, analytic and technical expertise as well as a variety of data services to maximize
return on our clients’ marketing investment
Our underlying marketing database platform is an open-architecture solution which is proven, flexible and
scalable. We integrate all relevant data sources, internally or externally sourced, into our clients’ B2C, B2B
or hybrid marketing databases. We leverage a wide array of data hygiene services to which we have
access, for example NCOA and Connexus® persistent keys, to cleanse and consolidate the data in order to
produce a holistic and enhanced view of each customer and household within the database. We also preintegrate best-of-breed marketing automation tools for data mining, campaign management and business
intelligence to support the reporting, campaign management and analysis needed to continually analyze,
test, measure and improve our clients’ marketing efforts.
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An Overview of a Representative Solution:
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Our Approach: A Cross-Functional Team of Experts
The Equifax Database Services approach is central to our superior client satisfaction ratings. What sets us apart from the competition is our rigorous
methodology, best-of-breed technology and, most of all, the quality of our people. Each client benefits from a cross-functional team of experts in Strategy
and Analytics, Marketing Database Implementation and Relationship Management. Our approach layers these three disciplines in a way that has proven
highly successful for all of our existing clients.
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Strategy and Analytics – Our Strategic Marketing Services team is involved with each client engagement
right from the start. Using our strategic framework as a guide “Transforming to Customer-Centricity,” our
team offers a range of industry expertise and analytic capabilities provided by more than 45 analysts and
statisticians within the group. The team provides strategic marketing consulting services such as campaign
strategy development and analysis as well as statistical model recommendations and model development.
Implementation – Our implementation team is comprised of experts with extensive experience specifically
building marketing databases. The implementation teams leverage our proven, proprietary implementation
methodology featuring our Solution Delivery Specification process to achieve your business goals. Timelines
for the implementation process can vary based on client requirements, but typically track in the 4-6 month
range. And we have an unblemished track record with all of our implementation commitments being
delivered – on-time and on-budget.
Relationship Management – Our Relationship Management teams, defined by our industry-specific
expertise, bring aptitudes that are specific to business challenges in your marketplace. Your designated
Relationship Manager is engaged during the implementation process to ensure continuity when the solution
is transitioned into production. Under full engagement, the Relationship Manager manages a predetermined
number of resources on a monthly basis; and is the liaison for all additional Equifax resources for database
updates, enhancements, analysis, campaigns, reports and ad hoc projects. For planning purposes, this level
of activity is estimated and agreed upon between Equifax Database Services and the client during the sales
process. This ongoing service model is well received by our clients, who prefer the budget predictability that
projected expectations can provide.
Equifax Database Services – cross-functional team approach enables our
clients to leverage expertise across a number of key disciplines continuously
throughout our engagements.
CLIENT ADVOCACY
People Make the
Equifax Difference
Many companies looking for the right
Marketing Services Provider (MSP) to
partner with find that their prospective
partners’ underlying solutions seem
more alike than different. Fortunately,
there is one key area where there are
vast differences in your potential
partners; the people.
Our goal is to achieve 100% Client
Advocacy. This measure of excellence
means that we want each of our
clients to feel they’ve received the kind
of service and satisfaction that makes
them readily recommend us to their
peers and colleagues – a lofty goal,
but one that’s essential to our core
values.
We accomplish client advocacy by
servicing the most progressive and
recognized brands in several industries
and have earned our excellent
reputation with clients for two reasons:
• Exceptional solutions
• Our team of experts
We measure client advocacy through
an annual survey process, quarterly
account reviews and indirectly through
independent research firms.
Leadership That Walks the Walk
Our clients constantly look for ways to improve their marketing efforts and they look to Equifax
Database Services for the impetus and thought leadership to get them there. To learn more about
the real-life work experiences, real-world business situations and the industries we serve, look for
our white papers and case studies located at www.equifax.com/databaseservices
Contact us today to find out more about how Equifax Database Services can deliver
sophisticated, intelligent, and effective database solutions to your organization.
1.800.660.5125
or [email protected]
Equifax Database Services
500 Edgewater Drive, Suite 525
Wakefield, MA 01880
http://www.equifax.com/databaseservices
Equifax, The Lifestyle Selector and Connexus are registered trademarks of Equifax Inc.
Equifax TotalSource XL is a trademark of Equifax Inc. Copyright © 2009, Equifax Inc., Atlanta, Georgia.
All rights reserved. Printed in the U.S.A.
EFS-774-ADV—2/09