Download Propaganda

Utopia and Dystopia
“Utopia” – comes from the Greek expression of “no place.” It
refers to an ideal place; it also means any visionary system of
political or social perfection.
“Dystopia” - a society characterized by human misery, as
squalor, oppression, disease, and overcrowding; the worst
place possible.
http://dictionary.reference.com/
Propaganda
Forms
Definitions
Words of praise for a product or
person; using nice words like
“goodness” or “best.”
Trash-talking another product or
Namecalling person, "mudslinging", "ad
hominem attacks"
A famous person recommends a
Testimonial product; also political
endorsements
Appealing to regular people's
Plain Folks
values like family, patriotism
Glittering
Generalities
Examples
McDonald's is America's favorite.
Limbaugh attacks Michael J. Fox
It's Morning in America
Propaganda
Forms
Definitions
Bandwagon An appeal to be part of a group.
CardStacking
Manipulating information to make
a product appear better than it is
often by unfair comparison or
omitting facts.
Transfer
An appeal which helps a person to
imagine themselves as part of a
picture.
Examples
Dentist Commercial
Comparison between Apple Macintosh and Windows
computers
Join the Pepsi Generation
Euphemism The substitution of a mild, indirect,
or vague expression for one
thought to be offensive, harsh, or
blunt.
“Propaganda Examples.” Glendale College English Lab. 23 Feb. 2010. Glendale Community
College. 16 Dec. 2010. http://english.glendale.cc.ca.us/propaganda.examples.html

Words of praise for a product or
person; using nice words like goodness
or patriotism

http://www.propagandacritic.com/articles/ct.wg.gg.html

McDonald's is America's favorite.

Trash-talking another product or
person, "mudslinging", "ad hominem
attacks"

http://www.propagandacritic.com/articles/ct.wg.name.html

Rush Limbaugh on Michael J Fox.

A famous person recommends a
product; also political endorsements

http://www.propagandacritic.com/articles/ct.fc.testimonial.
html
Examples:

 Got Milk Campaign: http://www.flickr.com/photos/gotmilk/

Appealing to regular people's values
like family, patriotism

http://www.propagandacritic.com/articles/ct.sa.plain.html

It's Morning in America

An appeal to be part of a group

http://www.propagandacritic.com/articles/ct.sa.bandwagon.
html

Dentist Commercial

Manipulating information to make a
product appear better than it is often by
unfair comparison or omitting facts.

http://mason.gmu.edu/~amcdonal/Propaganda%20Techniques.html

Comparison between Apple Macintosh and Windows computers
 An appeal which helps a person to
imagine themselves as part of a
picture.

http://www.propagandacritic.com/articles/ct.fc.transfer.html

Join the Pepsi Generation
the substitution of a mild, indirect, or
vague expression for one thought to
be offensive, harsh, or blunt.
 the expression so substituted: “To
pass away” is a euphemism for “to die.”

http://dictionary.reference.com

http://www.propagandacritic.com/articles/ct.wg.euphemism
.html

http://www.propagandacritic.com/articles/index.html