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Download Chief Marketing Officer - Forest Stewardship Council
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FOREST STEWARDSHIP COUNCIL UNITED STATES ® The mark of responsible forestry ® FSC F000232 JOBANNOUNCEMENT:ChiefMarketingOfficer Doyouwanttoworkwithoneoftheworld’smostinfluentialconservationorganizations–oneoperating inmorethan100countriestoprotectforests,wildlifeandhumanrights? TheForestStewardshipCouncilU.S.officeislookingforanexperienced,ambitiousmarketingprofessional tobuildonourmomentuminconsumerengagementandtoincreasethevaluethatFSCdeliversto certifiedcompaniesandtrademarklicenseholders.Ourpartnersincludesomeofthelargestcompanies andNGOsintheworld.Forexample,in2016welaunched“OneSimpleAction”(onesimpleaction.fsc.org) withHP,InternationalPaper,Kimberly-Clark,McDonald’s,Procter&Gamble,Williams-Sonomaandthe WorldWildlifeFund. Thisfull-timeposition,basedatourMinneapolisheadquarters,willleadFSC’smarketingandbusiness developmentactivitiesintheUnitedStates. ORGANIZATIONSUMMARY In1994,aninternationalgroupofleadersinbusiness,humanrights,andtheenvironmentcametogether withavisionofharnessingthepowerofthemarketplacetorewardthestewardshipofforests,oneofthe world’smostvitalandthreatenedecosystems.TogethertheyformedtheForestStewardshipCouncil (FSC),settingstandardsforresponsibleforestmanagementanddevelopingacertificationsystemsothat consumersofforestproductscoulddirectlycontributetothehealthofforestsandforestcommunities. FSCUSisthelargestnationalofficeoftheForestStewardshipCouncil,thegloballeaderinforestproduct certification.FSCisexperiencingextraordinarygrowthindemandintheUSandnowrepresentsfrom5to 35%marketshareacrosstherangeofforestproducts.FSCcompetesindiversemarkets,suchasbuilding materials,furniture,paper,packaging,energyandeventextiles.FSC-certifiedproductsarewidely availableatallmajornationalretailers.Currentlyover169millionacresofNorthAmericanforestlandare FSCcertified(485millionacresglobally).Nearly5,000NorthAmericancompaniesarecertifiedunder FSC’schainofcustodystandards(over33,000globally).Seewww.fsc.orgformoreinformation. POSITIONDESCRIPTION ReportingtothePresident,theChiefMarketingOfficerwillleadFSC’smarketingandbusiness developmenteffortsintheUnitedStates.ThispositionispivotaltothesuccessofFSCUS,ass/hewill directallmarketingeffortsincludingstrategicplanning,brandpositioning,initiativeexecution,market intelligenceandanalysis,andkeyaccountsmanagement.TheChiefMarketingOfficerwillbeassistedin theireffortsbythePresidentandtheDirectorofCommunications,aswellasstafffromFSCInternational’s GlobalDevelopmentdivisionandourGlobalNetwork. Theidealcandidatehasanentrepreneurialspiritandthepassiontohelpbuildthecapacityandreachof thisvitalinternationalorganization.ThesuccessofFSCUSiscriticaltoitsabilitytoleveragethemarketing capacitiesofitspartnerorganizations,someofwhichareamongthebest-knownandmostrespected businessesandnonprofitorganizationsintheworld. 708 First Street North, Suite 235, Minneapolis, MN 55401 (612) 353-4511 WWW.FSC.ORG FOREST STEWARDSHIP COUNCIL UNITED STATES ® The mark of responsible forestry ® FSC F000232 KEYRESPONSIBILITIES • • • • • • • • Developandimplementmodernmarketingstrategies,leveragingthecapacityofourcommercialand NGOpartners,andincludingextensiveuseofsocialmedia. DevelopandevolveanationalmarketingplanconsistentwithFSC’soverallnationalandglobal strategies. Managekeycorporatepartnerrelationships,includingsupplychainandmarketingsupport,and securingfinancialinvestmentforFSC’sconsumerengagementwork. Developoverallorganizationalcapacityformarketingandmarketdevelopment,includinghiring additionalteammembersandmanagingactivitiesacrosstheFSCUSteam. Managecreativeandtechnicalcontractors,includingcreativeagencies,filmmakers,andgraphic designers. Leadsector-focusedmarketdevelopment,includingdynamicandengagingpitchesandpresentations inpartnermeetingsandconferences. EnsuretheintegrityoftheFSCbrandandsystemintheUSbycoordinatingpromptresolutionto complaintsorconcernsrelatedtoproductlabelingormarketclaims. RepresentaUSperspectiveandadvocateforourstakeholderpositionsamonganetworkofFSC officesoperatingglobally. PREFERREDQUALIFICATIONS • • • • • • • • • Tenyearsormoreexperienceinmarketingstrategy,brandmanagement,promotion,andsales Familiaritywiththesustainableproductsmarketplace,ideallyincludingforestproducts Entrepreneurialorientationandwillingnesstorollupyoursleevestogetthejobdone Ademonstratedpassionforenvironmentalconservationandsocialequity Abilitytocommunicatecomplexideastovariousaudiences Exceptionalwriting,messaging,anddesignconceptionabilities Abilitytoleadateamofcreativeandtechnicalcontractorsinavarietyofmarketinginitiatives Abilitytomanagemultiplehigh-levelprojects Sensitivitytoandexperienceinchallengingcross-culturalinternationalbusinesssituations COMPENSATION&BENEFITS Compensationforthispositioniscommensuratewithexperience.FSCUSmaintainsahighlycompetitive benefitspackageincludinghealthanddentalinsurance,paidleave,retirementsavingsplanwithmatching contributions,andaflexibleworkingschedule. TOAPPLY PleaseemailyourresumeandcoverlettertoLaurenSatterleeatl.satterlee@us.fsc.org.Pleasereference “CMO”inthesubjectline.Positionisavailableuntilfilled.ApplicationssubmittedbyMarch15,2017will receivepriorityconsideration. 708 First Street North, Suite 235, Minneapolis, MN 55401 (612) 353-4511 WWW.FSC.ORG