Download Chief Marketing Officer - Forest Stewardship Council

FOREST STEWARDSHIP COUNCIL
UNITED STATES
®
The mark of responsible forestry
®
FSC F000232
JOBANNOUNCEMENT:ChiefMarketingOfficer
Doyouwanttoworkwithoneoftheworld’smostinfluentialconservationorganizations–oneoperating
inmorethan100countriestoprotectforests,wildlifeandhumanrights?
TheForestStewardshipCouncilU.S.officeislookingforanexperienced,ambitiousmarketingprofessional
tobuildonourmomentuminconsumerengagementandtoincreasethevaluethatFSCdeliversto
certifiedcompaniesandtrademarklicenseholders.Ourpartnersincludesomeofthelargestcompanies
andNGOsintheworld.Forexample,in2016welaunched“OneSimpleAction”(onesimpleaction.fsc.org)
withHP,InternationalPaper,Kimberly-Clark,McDonald’s,Procter&Gamble,Williams-Sonomaandthe
WorldWildlifeFund.
Thisfull-timeposition,basedatourMinneapolisheadquarters,willleadFSC’smarketingandbusiness
developmentactivitiesintheUnitedStates.
ORGANIZATIONSUMMARY
In1994,aninternationalgroupofleadersinbusiness,humanrights,andtheenvironmentcametogether
withavisionofharnessingthepowerofthemarketplacetorewardthestewardshipofforests,oneofthe
world’smostvitalandthreatenedecosystems.TogethertheyformedtheForestStewardshipCouncil
(FSC),settingstandardsforresponsibleforestmanagementanddevelopingacertificationsystemsothat
consumersofforestproductscoulddirectlycontributetothehealthofforestsandforestcommunities.
FSCUSisthelargestnationalofficeoftheForestStewardshipCouncil,thegloballeaderinforestproduct
certification.FSCisexperiencingextraordinarygrowthindemandintheUSandnowrepresentsfrom5to
35%marketshareacrosstherangeofforestproducts.FSCcompetesindiversemarkets,suchasbuilding
materials,furniture,paper,packaging,energyandeventextiles.FSC-certifiedproductsarewidely
availableatallmajornationalretailers.Currentlyover169millionacresofNorthAmericanforestlandare
FSCcertified(485millionacresglobally).Nearly5,000NorthAmericancompaniesarecertifiedunder
FSC’schainofcustodystandards(over33,000globally).Seewww.fsc.orgformoreinformation.
POSITIONDESCRIPTION
ReportingtothePresident,theChiefMarketingOfficerwillleadFSC’smarketingandbusiness
developmenteffortsintheUnitedStates.ThispositionispivotaltothesuccessofFSCUS,ass/hewill
directallmarketingeffortsincludingstrategicplanning,brandpositioning,initiativeexecution,market
intelligenceandanalysis,andkeyaccountsmanagement.TheChiefMarketingOfficerwillbeassistedin
theireffortsbythePresidentandtheDirectorofCommunications,aswellasstafffromFSCInternational’s
GlobalDevelopmentdivisionandourGlobalNetwork.
Theidealcandidatehasanentrepreneurialspiritandthepassiontohelpbuildthecapacityandreachof
thisvitalinternationalorganization.ThesuccessofFSCUSiscriticaltoitsabilitytoleveragethemarketing
capacitiesofitspartnerorganizations,someofwhichareamongthebest-knownandmostrespected
businessesandnonprofitorganizationsintheworld.
708 First Street North, Suite 235, Minneapolis, MN 55401 (612) 353-4511
WWW.FSC.ORG
FOREST STEWARDSHIP COUNCIL
UNITED STATES
®
The mark of responsible forestry
®
FSC F000232
KEYRESPONSIBILITIES
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Developandimplementmodernmarketingstrategies,leveragingthecapacityofourcommercialand
NGOpartners,andincludingextensiveuseofsocialmedia.
DevelopandevolveanationalmarketingplanconsistentwithFSC’soverallnationalandglobal
strategies.
Managekeycorporatepartnerrelationships,includingsupplychainandmarketingsupport,and
securingfinancialinvestmentforFSC’sconsumerengagementwork.
Developoverallorganizationalcapacityformarketingandmarketdevelopment,includinghiring
additionalteammembersandmanagingactivitiesacrosstheFSCUSteam.
Managecreativeandtechnicalcontractors,includingcreativeagencies,filmmakers,andgraphic
designers.
Leadsector-focusedmarketdevelopment,includingdynamicandengagingpitchesandpresentations
inpartnermeetingsandconferences.
EnsuretheintegrityoftheFSCbrandandsystemintheUSbycoordinatingpromptresolutionto
complaintsorconcernsrelatedtoproductlabelingormarketclaims.
RepresentaUSperspectiveandadvocateforourstakeholderpositionsamonganetworkofFSC
officesoperatingglobally.
PREFERREDQUALIFICATIONS
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Tenyearsormoreexperienceinmarketingstrategy,brandmanagement,promotion,andsales
Familiaritywiththesustainableproductsmarketplace,ideallyincludingforestproducts
Entrepreneurialorientationandwillingnesstorollupyoursleevestogetthejobdone
Ademonstratedpassionforenvironmentalconservationandsocialequity
Abilitytocommunicatecomplexideastovariousaudiences
Exceptionalwriting,messaging,anddesignconceptionabilities
Abilitytoleadateamofcreativeandtechnicalcontractorsinavarietyofmarketinginitiatives
Abilitytomanagemultiplehigh-levelprojects
Sensitivitytoandexperienceinchallengingcross-culturalinternationalbusinesssituations
COMPENSATION&BENEFITS
Compensationforthispositioniscommensuratewithexperience.FSCUSmaintainsahighlycompetitive
benefitspackageincludinghealthanddentalinsurance,paidleave,retirementsavingsplanwithmatching
contributions,andaflexibleworkingschedule.
TOAPPLY
PleaseemailyourresumeandcoverlettertoLaurenSatterleeatl.satterlee@us.fsc.org.Pleasereference
“CMO”inthesubjectline.Positionisavailableuntilfilled.ApplicationssubmittedbyMarch15,2017will
receivepriorityconsideration.
708 First Street North, Suite 235, Minneapolis, MN 55401 (612) 353-4511
WWW.FSC.ORG