Download Pharmaceutical

Advanced Data Security Services for
the Pharmaceutical Industry
Title II of HIPAA outlines
Advanced Data Security Services enable pharmaceutical marketers to offer modern, personalized
standards for electronic
marketing content that will help them get their message across to the right people, but remain Health
healthcare transactions, and
protects the privacy and
security of personal health
Insurance Portability and Accountability Act (HIPAA) compliant at the same time.
DELIVERING RELEVAN T CONTEN T IN A COMPLIAN T ENVIRONMENT
Pharmaceutical marketers need to offer relevant marketing content that will help them get their
information. The HIPAA
message to the right people, while remaining HIPAA compliant. They must create a layer of protection
Privacy Rule, part
between the marketer’s eyes and personal health information of potential customers. Oracle’s Advanced
of Title II, governs the use
Data Security Services gives teams the advanced tools to:
and dissemination of
 Encrypt and score personal and health information per HIPAA regulations.
healthcare information.
 Create parameters for targeting specific audiences based on health condition, prescriptions, and
treatments.
 Store and leverage personal health information for cross-channel marketing.
ENGAGING AND PROTECTING THE PATIENT
With the right technology in place, pharmaceutical marketers can personalize their marketing message
while still remaining HIPAA compliant. The following capabilities are offered:
 Data Encryption. Fully encrypt data at every touch point, keeping it safe within a data center while
ensuring it remains just as safe as it flows in and out of that center.
 Security Management. Log opt-in and opt-out options and ensure changes around security
credentials are properly stored.
 Privacy Deliverability. Deliver email securely, giving patients a set of credentials to access their
emails through a portal—making it impossible to forward those emails to a third party.
 Marketing Information Buffer. Protect customer identifying information and health files while still
creating target audiences.
TITLE II OF HIPAA
Title II of HIPAA regulates how groups like pharmaceutical companies—as well as healthcare providers,
insurance payers, and third-party independent contractors—use and disclose Protected Health
Information (PHI). That protected information includes medical records and payment history, and may
only be disclosed in very specific cases. These include to the patient in question, in certain legal cases,
and/or to facilitate treatment, payment, or healthcare operations.
TAR G ET POTEN TIAL BUYE R S
Pharmaceutical marketers can’t access relevant information on potential audiences to better target
campaigns. The right marketing solution can help them get their message across to their target audiences.
Key capabilities include:
ADVANCED DATA SECURITY SERVICES
 Segmenting audiences based on condition, medical needs,
and pharmaceutical options.
 Buffering patient personal details.
 Creating parameters to target specific audiences.
thousands of forward-thinking marketers using Oracle
Marketing Cloud.
KEY FEATURES
 Personal and health data encryption
ONE-TO-ONE CONNECTIONS
 HIPAA compliant data storage
Pharmaceutical marketers are unable to deliver a personal
 Audience segmentation
experience based on patient needs. Now you can get your
message to the right people and remain HIPAA compliant at
 Personalization
the same time. Elevate your marketing efforts to create
 Email accessibility control
personalized content focused on individual needs. Now you
 Marketing visibility buffer
can personalize the message to target health condition,
prescriptions, treatments, and other information.
HIGHLIGHTS F OR PHARMACEU TICAL INDUSTRY
 Audience data management. Fully encrypt data at each
touch point, keeping it safe within a data center.
 Security Management. Log opt-in and opt-out options to
manage security credentials.
 Personalization. Develop content focused on audience
need while remaining HIPPA compliant.
 Audience relationship management. Create parameters
to target specific audiences and personalize content
based on health data.
 Marketing Information Buffer. Marketers remain blind,
potential customers don’t.
CUSTOMER SUCCESS IS O UR KEY
DIFFERENTIATOR
 Team manager. Responsible for the relationship
between you and Oracle.
 Third-party audited to meet HIPAA compliancy
KEY BENEFITS
 Fully encrypt data at each touch point keeping it safe
within a data center.
 Ensure changes around security credentials are properly
stored.
 Provide patients with a unique set of credentials in order
to access their emails.
 Keep information from the marketers’ eyes, but also
create target audiences.
OR ACLE ELO QUA ADVAN CED DATA S ECUR ITY
CLOUD SERVICE
Audited by a third-party firm to meet HIPAA compliancy
requirements, Oracle’s Advanced Data Security Cloud Service
enables marketers at pharmaceutical companies to stay
compliant, while elevating their marketing efforts to create
personalized content focused on audience needs.
 Success coach. Ten-week program led by a success
coach who is a marketer by profession.
 Topliners community. A growing community of
About Oracle Marketing Cloud
Modern Marketers choose Oracle Marketing Cloud to build customer obsessed cultures, create and manage ideal customers, and power revenue performance.
They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving
data driven accountability. Integrated information from cross-channel, content, and social marketing with data management and activation along with hundreds
of app and data partners enables them to target, engage, convert, analyze, and use award-winning marketing technology and expertise to deliver personalized
customer experiences at every interaction. Visit oracle.com/marketingcloud.