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GROWTH MARKETING SUMMIT 2017 5 X WORLD CLASS KEYNOTES 18 X CMOS & MARKETING LEADERS EXPERT LEAD MASTERCLASSES UNMATCHED EDUCATION & NETWORKING SYD 28-29 MELB 30-31 MARCH MARCH 2017 2017 PARTNERS www.growthmarketingsummit.com.au ABOUT The Growth Marketing Summit 2017 has been created to facilitate high-level networking and ideas exchange between the most innovative and successful marketing leaders in the Asia Pacific region. The two day event will educate Chief Marketing Officers and business leaders on how to upgrade their marketing strategies and drive business growth in the digital age. In 2017 we are faced with an increasingly complex and competitive global business environment. The goal is simple - generate growth. However, the path to growth is not as clear as it once was. Gone are the days when the biggest budget for TV, radio and outdoor advertising would kill the competition. Consumer behaviour is continuously evolving and the most important communication channels are now online platforms and communities, some with hundreds of millions of users. Tapping into these channels is the key to successful marketing. As online content consumption proliferates marketing leaders must change their approach to stay top-of-mind for consumers, win market share and generate growth. To achieve this the world's top performing companies have matured beyond a traditional marketing mindset and are building multi-disciplinary teams dedicated to growth. These teams can encompass skill sets as diverse as marketing, product, engineering, data science and user interface design. At the same time sophisticated marketers are leveraging advanced analytics to create a data-driven approach to customer acquisition. With the right strategy, technology and team in place it is now possible to test and optimise each step of the customer lifecycle and continuously improve results. Growth marketing is a systematic approach to business growth based on creativity, testing, measurement, and refinement. It leads to repeatable, scalable actions that continuously adapt to match consumer behaviour. Our cutting-edge agenda has been mindfully crafted with the help of globally recognised subject matter experts to ensure that the educational content and learning experience is world class. Featuring five expert keynote speakers, along with case studies and panel discussions from the region's top ranked marketing leaders, the Growth Marketing Summit 2017 is a must attend event for anyone who wants to master marketing in the digital age, grow their business and advance their own career. I look forward to seeing you in March! Dylan King Conference Director Growth Marketing Summit 2017 1 CONFIRMED SPEAKERS 5 EXPERT KEYNOTES Jeff Bullas CEO jeffbullas.com Willix Halim Chief Operating Officer Bukalapak.com Former SVP Growth Freelancer.com Fred Schebesta Co Founder & Director Finder.com Mitchel Harad Former VP Marketing LendingClub & CMO SocietyOne Stephen Esketzis CEO stephenesketzis.com 18 CMOS & LEADING EXECUTIVES John Batistich Summit Chair and Former CMO Westfield Group (#2 CMO50 Australia) Jane Power Marketing Director Australia Bupa Leisa Bacon Director Audience and Marketing ABC (#15 CMO50 Australia) Simon Reynolds VP Marketing Airtasker Andrew Cornell Managing Editor ANZ Newsroom ANZ Bank Vanessa Lyons Group Head of Marketing AUB Group (#19 in CMO50 Australia) Nick Baker CEO RedBalloon Kellie Cordner Chief Marketing Officer Carsales.com Tyron Hayes Chief Marketing Officer Curtin University (#14 CMO50 Australia) Lisa Winn Marketing Director South Pacific Coca-Cola Andrianes Pinantoan Head of Growth Canva Ljubica Radoicic Marketing Director APAC Aconex Craig Davis Co-Founder and CMO Sendle (#6 CMO50 Australia) Amanda Chase Executive Manager Marketing & Brand REA Group Mark Larkin Trisca Scott-Branagan Senior Vice President and Executive Director, Marketing General Manager, CNET, ZDNet Deakin University and TechRepublic (#7 CMO50 Australia) CBS Interactive Jon Amery General Manager Marketing and Customer Experience Vocus Communications (#9 CMO50 Australia) View full speaker list and bios at www.growthmarketingsummit.com.au/speakers Mike Clapson Manager APAC Slack 2 EIGHT REASONS YOU MUST ATTEND 1 Learn best practice growth marketing strategies from globally recognised subject matter experts 2 Access high level networking opportunities with the most innovative and successful marketing minds in Australia 3 Collect valuable tips and tactics that will enable you to optimise your marketing performance in the key areas of; acquisition, activation, retention, revenue and referral 4 Discover innovative ideas and learn from what's working in other industries so that you can apply new thinking to your own business 5 Hear expert opinions on emerging trends such as the future of marketing analytics, attribution and automation 6 Find out how to win and retain more customers with proven content marketing and paid customer acquisition strategies 7 Acquire the knowledge to make a step change in your marketing strategy and dramatically improve results 8 Return to your business with relevant actionable ideas that will boost your performance and take your business and career to the next level BUY 3 TICKETS AND GET 1 FREE 3 MEET THE EXPERTS Willix Halim Chief Operating Officer, Bukalapak.com, Former SVP Growth, Freelancer.com International keynote: How to build the ultimate growth marketing engine Willix Halim is a world leading growth marketing specialist and a keynote speaker at the most cuttingedge industry forums. He is currently COO of Bukalapak.com, SEA’s largest e-commerce marketplace, a Top 10 visited website in Indonesia that has experienced hyper-growth of over 30x for the last two years. Previously, Halim was the Senior Vice President of Growth at Freelancer where he grew the user base from 0-20 million in less than 5 years. This is a must attend session for marketing leaders who are looking to understand high level growth marketing strategy and learn how to build a world class growth team. Fred Schebesta Co Founder & Director, Finder.com Growth in new markets: How Finder.com planned and executed a global growth strategy Fred is the Co-founder and Director of finder.com - Australia's most visited comparison websites which receives more than 1.2 million visits each month. At just 26 years of age, Fred entered the comparison market, which is one of the most highly competitive online categories in Australia. Following its success in Australia, Fred and his business partner, Frank Restuccia, and their 120+ crew, launched finder.com in the U.S. in September 2015. One of the biggest challenges for Australian businesses is expanding into new geographies. This session will show you how to access growth in new markets. Jeff Bullas CEO, jeffbullas.com Traffic, Content, Conversion: How to create a best-practice lifecycle marketing strategy for customers in the digital age Listed on Forbes as one of the "Top 20 Influencers of CMO's" - 2017 and with over 5 million annual site visits and 500,000 Twitter followers Jeff Bullas is an internet marketing powerhouse. In this expert session Bullas will show you how to move beyond the hype of social and content marketing to generate masses of genuine traffic and convert that traffic into revenue. Mitchel Harad Former VP Marketing LendingClub, Former CMO SocietyOne The proven 4-Point formula for rapid scale in any business with pinpoint branding, messaging and execution at scale Mitchel is a highly accomplished marketing leader, with a relentless focus on scale. During his four years as Vice President of Marketing at Lending Club, he was a key contributor to growing monthly loan volume by more than 30-fold to $600 million per month; Lending Club had the largest initial public offering in the United States in 2014. Moving to Australia in 2015, Mitchel created similar growth as Chief Marketing Officer of alternative lender SocietyOne, leading 5X growth in monthly loan volume to $10 million during his first year with the company. Stephen Esketzis CEO, stephenesketzis.com Next level sales funnel planning and optimisation for paid customer acquisition to increase conversion, automate sales and create scale Stephen Esketzis is a marketing strategist who runs a brand building company that launches web properties and communities in different markets monetised through high performance sales funnels. In his expert session Esketzis will show you how to build a highly effective online sales funnel by demonstrating global best practice in paid customer acquisition strategy. 4 AGENDA: SYDNEY Summit Day - 28 March 2017 9:00 | WELCOME AND OPENING REMARKS John Batistich, Summit Chair & Former CMO, Westfield Group 9:15 | EXPERT SESSION: International keynote - How to build the ultimate growth marketing engine How to set the foundation for growth: Acquisition, Activation, Retention, Revenue, Referral, Resurrection How to create a growth focused company culture How to build a world class team How to create a best practice testing and optimisation framework to accelerate growth Willix Halim, COO, Bukalapak.com, Former SVP Growth, Freelancer.com 10:00 | CMO PANEL: Growth Leaders - The new strategic role of marketing leaders in driving business growth and innovation What role should marketing leaders play in the contemporary organisation? Leading customer centricity, digital transformation and change management How to influence company strategy at the executive level John Batistich, Summit Chair & Former CMO, Westfield Group (Moderator) Leisa Bacon, Director Audience and Marketing, ABC Nick Baker, CEO, RedBalloon Vanessa Lyons, Group Head of Marketing, AUB Group Simon Reynolds, VP Marketing, Airtasker 10:45 | THOUGHT LEADER CASE STUDY: How Sendle wins market share with a data-driven lifecycle marketing system How to drive traffic to the application How to convert traffic into active users How to make better decisions with the right data How to retain customers and minimising churn rate Craig Davis, Co-Founder and CMO, Sendle 11:15 | Morning tea 11:45 | EXPERT SESSION: The proven 4-Point formula for rapid scale in any business with pinpoint branding, messaging and execution at scale Develop cut-through messaging on why your product is better than everyone else's Create a highly automated marketing machine Track everything, but boil it all down to the 2 or 3 mertics that really matter Double down on the most successful channels and cut the rest Mitchel Harad, Previously Vice President of Marketing, LendingClub & Former Chief Marketing Officer, SocietyOne 12:15 | EXPERT SESSION: Traffic, Content, Conversion: How to create a best-practice lifecycle marketing strategy for customers in the digital age How to drive masses of traffic to your digital properties The key to conversation optimisation: tools and tips Content marketing that will retain and revive customers Jeff Bullas, CEO, jeffbullas.com 5 AGENDA: SYDNEY Summit Day - 28 March 2017 cont. 12:45 | PANEL DISCUSSION: Best practice content marketing for customer engagement and retention Brands as publishers and how to create the perfect content for your audience How to integrate video into your content strategy Predicting content trends podcasts, webinars and niche content John Batistich, Summit Chair & Former CMO, Westfield Group (Moderator) Kellie Cordner, Chief Marketing Officer, Carsales.com Andrew Cornell, Managing Editor ANZ Newsroom, ANZ Jane Power, Marketing Director Australia, Bupa 13:30 | Lunch 14:30 | EXPERT SESSION: Next level sales funnel planning and optimisation for paid customer acquisition How to design a sales funnel that is right for your product and audience How to automate your funnels to enable scale How to test channels and optimise to maximise ROI How to access the channels that can give you unrestricted scale and growth Stephen Esketzis, CEO, stephenesketzis.com 15:00 | PANEL DISCUSSION: The future of marketing analytics, attribution and automation What impact will machine learning and Ai have on digital marketing Pros and cons of custom analytics vs off the shelf? How will automated media and programmatic advertising impact online acquisition How will advance analytics change the relationship between sales and marketing teams? John Batistich, Summit Chair & Former CMO, Westfield Group (Moderator) Jon Amery, General Manager Marketing and Customer Experience, Vocus Communications Mark Larkin, Senior Vice President and General Manager, CNET, ZDNet and TechRepublic, CBS Interactive Lisa Winn, Marketing Director South Pacific, Coca-Cola 15:45 | THOUGHT LEADER PRESENTATION: How to transform marketing from cost centre to revenue engine Ljubica Radoicic, Marketing Director APAC, Aconex 16:15 | Afternoon tea 16:30 | THOUGHT LEADER CASE STUDY: 5 Tipping Points that enabled Canva to grow by 25x in 2 years How we increased Activation by 52% How we increased Retention by 30% How we 3x invitation rate Andrianes Pinantoan, Head of Growth, Canva 17:00| EXPERT SESSION: Closing keynote - How Finder.com planned and executed a global growth strategy Strategy for expansion into new markets Facilitating success with marketing operations planning Finding new channels and new customers Fred Schebesta, Co-Founder and Director, Finder.com 17:30 | End of Summit Day and Networking Drinks 19:00 | VIP Dinner Turn to page 9 for information on Sydney Masterclass Day 29 March 2017 6 AGENDA: MELBOURNE Summit Day - 30 March 2017 9:00 | WELCOME AND OPENING REMARKS John Batistich, Summit Chair & Former CMO, Westfield Group 9:15 | EXPERT SESSION: International keynote - How to build the ultimate growth marketing engine How to set the foundation for growth: Acquisition, Activation, Retention, Revenue, Referral, Resurrection How to create a growth focused company culture How to build a world class growth team How to create a best practice testing and optimisation framework to accelerate growth Willix Halim, COO, Bukalapak.com, Former SVP Growth, Freelancer.com 10:00 | CMO PANEL: Growth Leaders - The new strategic role of marketing leaders in driving business growth and innovation What role should marketing leaders play in the contemporary organisation? Leading customer centricity, digital transformation and change management How to influence company strategy at the executive level John Batistich, Summit Chair & Former CMO, Westfield Group (Moderator) Amanda Chase, Executive Manager, Marketing and Brand, REA Group Tyron Hayes, Chief Marketing Officer, Curtin University Vanessa Lyons, Group Head of Marketing, AUB Group 10:45 | THOUGHT LEADER CASE STUDY: How Sendle wins market share with a data-driven lifecycle marketing system How to drive traffic to the application How to convert traffic into active users How to make better decisions with the right data How to retain customers and minimising churn rate Craig Davis, Co-Founder and CMO, Sendle 11:15 | Morning tea 11:45 | EXPERT SESSION: The proven 4-Point formula for rapid scale in any business with pinpoint branding, messaging and execution at scale Develop cut-through messaging on why your product is better than everyone else's Create a highly automated marketing machine Track everything, but boil it all down to the 2 or 3 metrics that really matter Double down on the most successful channels and cut the rest Mitchel Harad, Previously Vice President of Marketing, LendingClub & Former Chief Marketing Officer, SocietyOne 12:15 | EXPERT SESSION: Traffic, Content, Conversion: How to create a best-practice lifecycle marketing strategy for customers in the digital age How to drive masses of traffic to your digital properties The key to conversation optimisation: tools and tips Content marketing that will retain and revive customers Jeff Bullas, CEO, jeffbullas.com 7 AGENDA: MELBOURNE Summit Day - 30 March 2017 cont. 12:45 | PANEL DISCUSSION: Best practice content marketing for customer engagement and retention Brands as publishers and how to create the perfect content for your audience How to integrate video into your content strategy Predicting content trends podcasts, webinars and niche content John Batistich, Summit Chair & Former CMO, Westfield Group (Moderator) Jeff Bullas, CEO, jeffbullas.com Kellie Cordner, Chief Marketing Officer, Carsales.com Andrew Cornell, Managing Editor ANZ Newsroom, ANZ 13:30 | Lunch 14:30 | EXPERT SESSION: Next level sales funnel planning and optimisation for paid customer acquisition How to design a sales funnel that is right for your product and audience How to automate your funnels to enable scale How to test channels and optimise to maximise ROI How to access the channels that can give you unrestricted scale and growth Stephen Esketzis, CEO, stephenesketzis.com 15:00 | PANEL DISCUSSION: The future of marketing analytics, attribution and automation What impact will machine learning and Ai have on digital marketing Pros and cons of custom analytics vs off the shelf? How will automated media and programmatic advertising impact online acquisition How will advance analytics change the relationship between sales and marketing teams? John Batistich, Summit Chair & Former CMO, Westfield Group (Moderator) Jon Amery, General Manager Marketing and Customer Experience, Vocus Communications Tony Gruebner, General Manager Analytics, Sportsbet Trisca Scott-Branagan, Executive Director, Marketing, Deakin University 15:45 | THOUGHT LEADER PRESENTATION: How to transform marketing from cost centre to revenue engine Ljubica Radoicic, Marketing Director APAC, Aconex 16:15 | Afternoon tea 16:30 | THOUGHT LEADER CASE STUDY: 5 Tipping Points that enabled Canva to grow by 25x in 2 years How we increased Activation by 52% How we increased Retention by 30% How we 3x invitation rate Andrianes Pinantoan, Head of Growth, Canva 17:00 | EXPERT SESSION: Closing keynote - How Finder.com planned and executed a global growth strategy Strategy for expansion into new markets Facilitating success with marketing operations planning Finding new channels and new customers Fred Schebesta, Co-Founder and Director, Finder.com 17:30 | End of Summit Day and Networking Drinks Turn to page 9 for information on Melbourne Masterclass Day 31 March 2017 8 MASTERCLASS DAY Sydney: 29 March 2017 | Melbourne: 31 March 2017 How to create a best practice online customer acquisition and retention framework Aaron Agius Founder & Managing Director Louder Online ABOUT THE LEADER Forbes recently called Aaron Agius one of the world's top digital marketers. He is CEO of Louder Online, one of the world's leading digital agencies with offices in USA, Australia and Asia. Aaron has a significant social following and founded the Marketing Leaders of Australia Group on Linkedin with over 10,000 active members of the marketing community in Australia. Aaron regularly contributes to some of the world’s largest editorial publications, including Entrepreneur.com, hubspot.com, business.com, ContentMarketingInstitute.com, VentureBeat.com, CMO.com.au, FastCompany.com and many more, with thought leadership on marketing and business growth. Aaron works globally with clients such as Salesforce, IBM, Coca-Cola, Intel and scores of leading brands, showing them how to technically optimize their sites, perform influencer outreach and link acquisition and produce and distribute content that drives significant lead generation and ROI. He is known for developing the Growth Mapping methodology, a fusion between search marketing, content, social and Influencer PR. Growth mapping delivers quantifiable metrics that drive customer acquisition growth strategies. Aaron regularly speaks at Search, Content Marketing and Growth Hacking and conferences around the globe including the U.S, UK, Brazil, London and Australasia. His passion to help businesses is driven from his own experience. Aaron was at the cutting edge of the emerging digital marketing field over 10 years ago. He uses that lived experience and now translates it into revenue for clients. WHAT YOU WILL LEARN During this full day interactive masterclass workshop Agius will demonstrate best practice in online customer lifecycle marketing. He will give you hands on advice and specific feedback about how to optimise your digital properties to increased traffic and improve conversation rates. AGENDA 9:00 | KEYNOTE PRESENTATION : Best practice contemporary online marketing strategy 9:45 | How to make your products and services discoverable online 10:15 | Morning tea 10:30 | How to improve your online brand awareness and recognition 12:00 | Lunch 13:00 | How to increase and diversify your traffic sources 14:30 | Afternoon tea BE QUICK ONLY TICKETS 40 AVAILABLE PER CITY 15:00 | How to find your target audience online and create appealing content 16:00 | How to maximise content distribution and buzz through effective social media marketing 16:30 | End 9 REGISTER PREMIUM TICKET BUNDLE (2 DAYS) SUMMIT DAY TICKET (1 DAY) INCLUDES: INCLUDES: SUMMIT DAY COCKTAIL FUNCTION MASTERCLASS DAY (BONUS VIP DINNER SYDNEY ONLY) SUMMIT DAY COCKTAIL FUNCTION $1,495 + GST BUY 3 & GET 1 FREE $995 + GST BUY 3 & GET 1 FREE MASTERCLASS TICKET (1 DAY) VIP DINNER TICKET (SYDNEY ONLY) INCLUDES: INCLUDES: MASTERCLASS DAY ONLY 40 AVAILABLE PER CITY 3 COURSE MEAL + DRINKS PEER-TO-PEER NETWORKING $595 + GST $180 + GST www.growthmarketingsummit.com.au/register Group booking discount: Register 3 people from a single organisation and receive 1 ticket free. Contact our team directly on +612 9932 7117 PARTNERSHIP OPPORTUNITIES If you are a marketing technology vendor or agency the Growth Marketing Summit 2017 is the ideal platform for you to showcase your solutions, meet and educate senior decision makers and update your staff on the key challenges that your clients are looking to overcome in 2017. For more information contact: Dylan King - Conference Director [email protected] +61 406 446 316 DOWNLOAD THE PARTNERSHIP PROSPECTUS www.growthmarketingsummit.com.au/partners 10 VENUES Growth Marketing Summit 2017 Sydney, 28-29 March Ivy Sunroom L3, 330 George Street, Sydney +61 2 9240 3000 merivale.com.au/ivysunroom Growth Marketing Summit 2017 Melbourne, 28-29 March Melbourne Convention and Exhibition Centre 1 Convention Centre Pl, South Wharf VIC 3006 mcec.com.au | +61 3 9235 8000 REGISTER ONLINE TODAY www.growthmarketingsummit.com.au/register ABOUT THE ORGANISER Keynote Media Pty Ltd Based in Sydney, Australia, the Keynote Media team has been producing high-profile conferences, exhibitions, executive roundtables, and training courses in the Asia Pacific region for over 15 years. With a commitment to quality and a proven track record in delivering events that matter. The executive team at Keynote has over 40 years of regional and global experience delivering top tier events. Keynote has access to and is fully engaged with the region’s leading executives. The company’s commitment to quality is assured and we focus on facilitating the highest quality executive education and networking, with the purpose of showcasing innovation and progressive thinking that contributes to real commercial outcomes for the leading corporations in the region. keynotemedia.com.au Keynote Media Pty Ltd | Sydney, Australia | ACN 616 926 400 | +612 9932 7117 11