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Life Sciences Solution Brief Brief Solution Business Impact Challenges Whilst data-driven business models have been employed in other industries for quite some time, the complexity of the healthcare environment represents major challenges for data mining and usage of ‘Big Data.’ •Processing all relevant data sources results in real-world evidence (RWE) projects with long data preparation time frames that delay time to insight. Annual report of a top 10 pharmaceutical company •The complexity of the data, combined with limited analytics skills in the organization, create a bottleneck for the few skilled personnel that can prepare and analyze for insights. •Real-world data sources have gotten so large and complex that many statistical software products just can’t handle them – even for simple analyses. Improve your use of real-world data for pipeline and commercialization insights In order to gain market access, you must convince your customers (patients, health care professionals, government authorities and health plans) that your treatments are the most effective and provide true value compared with competitive treatments. That means demonstrating that your products are safe and effective in real-world medical settings, while providing the best health outcomes and economic value for targeted patient populations. For life sciences companies, RWE can provide new insight into the benefits, risks and cost-effectiveness of medicines in real-world settings. This evidence can ultimately help you develop better therapies to improve patient care, provide evidence for payers and differentiate your brand in the health care market. The data needed to meet these goals and derive critical insights exists across the health and life sciences industries, but the sheer size and complexity of the data present challenges. Life sciences companies frequently struggle with the ability to efficiently access, process and analyze the vast amount of relevant real-world data sources. These data sources can give you the evidence and insights you need – but only if you can get that data into the hands of your scientific and business experts for analysis and exploration. You need the capabilities of the leading advanced analytics platform to extract knowledge from these real-world data assets. Our Approach SAS provides data management, advanced analytics, visualization and statistical programming software to help speed time to insight with real-world data sources – either through our data management and analytics software within your company’s firewall; or through cloud delivery of our real-world data and analytics platform featuring data from participating third-party data providers. • Integrate real-world data from multiple sources and vendors. SAS provides leading data management capabilities to ease the time-consuming process of gathering and preparing data for analysis. This allows you to spend less time preparing the data and more time delivering insights from the data. • Visualize, explore and report real-world data. For decisions on issues like brand strategy, treatment regimens, pricing, reimbursement and formulary access, navigate and explore truly large data sources with little or no lag time from a point-and-click interface. • Deliver real-world evidence through analytics and statistics. SAS provides a powerful and comprehensive analytical toolset for programmers, analysts, researchers and statisticians to build analytical programs and models that can extract evidence from real-world data sources for pipeline and commercialization decisions. The SAS® Difference: Fast and deep insights from real-world data • Integrate and analyze data from diverse sources. Integrating real-world data for analysis from all relevant data sources is a critical component for generating relevant and reliable medical insights. For more than three decades, SAS has been used to integrate and analyze data from those diverse sources. • Fast access to real-world evidence. SAS lets you navigate, visualize and explore large amounts of data quickly – even for users with nontechnical or limited analytic backgrounds. We offer a scalable, in-memory solution that goes far beyond traditional query and reporting. Glean insights and create meaningful reports that you can share via mobile devices. We help democratize access to analytics and data within your organization with approachable analytics. Almost anyone with a business question can use the solution, thanks to unique features such as on-the-fly forecasting, autocharting, “what does it mean” and drag-anddrop capabilities. • Gain the power of a complete analytics toolset. You don’t have to integrate point solutions from multiple vendors to get the answers you want; SAS provides both advanced analytics and data visualization to extract value from data. With a wide array of analytics tools for RWE projects available, you can choose statistical programming or more advanced data mining, depending on the requirements of each project and your licensed software infrastructure. Our analytics software is infused with cutting-edge, innovative algorithms that can help you solve even your most complex problems with real-world evidence. And our statistical procedures are constantly being updated to reflect the latest advances in statistical methodology. SAS gives you the option to deploy the RWE analytics infrastructure within your company’s firewall or within the SAS Cloud. And by opting for our cloud-based, real-world evidence platform, SAS can help you deliver medical insights more quickly and easily. Case Study: Democratizing access to analytics and data Situation A top 10 biopharmaceutical company wanted to improve its ability to gather, visualize and analyze large amounts of clinical study data and real-world data purchased from third-party providers. The company found it was taking too long to deliver the needed insights for product development and commercialization efforts. Solution SAS delivered a solution to derive insights from real-world data more easily and quickly. It included data management, visualization, data mining, machine learning and high-performance analytics. Results Using SAS, the company is able to speed its time to insight into key issues such as new product development directions, market access and commercialization decisions. It no longer takes the company weeks to produce an answer to key scientific and business questions. SAS High-Performance Analytics helps the company produce critical drug development reports in hours rather than days. What if you could … • Gain easy access to a realworld evidence platform that includes ready-toanalyze data from thirdparty providers? • Simplify the integration of real-world data sources so you can spend more time delivering insights? • Better quantify health outcomes using data from medical settings to prove the cost-effectiveness of your brands? • Quickly adjust brand strategies based on rapid insights from medical settings? You can. SAS gives you THE POWER TO KNOW®. SAS Facts • SAS is the gold standard for the analysis • For more than three decades, life • Today, SAS has customers at more and reporting of clinical trial data. sciences companies have trusted SAS to than 75,000 sites in 140 countries derive greater insight from information. worldwide. Learn more about SAS software and services for life sciences at: sas.com/lifesciences. SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2015, SAS Institute Inc. All rights reserved. 107697_S139076.0515