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Using the SAS System to Mine Your Data
Chris Hanson
SAS Institute Inc.
Database mining is being touted as
a virtual corporate data detective -an analysis activity that can uncover
hidden opportunities and recover the
bottom line. In practical terms, it
enables companies to explore large
amounts of data and discover
relationships and patterns that can
assist in more profitable, proactive
decision making. Advances in
hardware and software have
propelled data mining beyond
traditional analytics by making
computer-intensive activities more
feasible and usable.