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Using the SAS System to Mine Your Data Chris Hanson SAS Institute Inc. Abstract: Database mining is being touted as a virtual corporate data detective -an analysis activity that can uncover hidden opportunities and recover the bottom line. In practical terms, it enables companies to explore large amounts of data and discover relationships and patterns that can assist in more profitable, proactive decision making. Advances in hardware and software have propelled data mining beyond traditional analytics by making computer-intensive activities more feasible and usable. 220