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Transcript
What is Marketing Section 1.1 Marketing? • Most visible business function… • …least understood business function • American Marketing Association def. – planning and executing the conception, pricing, promotion, and distribution of ideas, G&S to create exchanges that satisfy individual & organizational objectives. Marketing? • Is Marketing simply Advertising? • One of the main objectives of any business (especially in Marketing) is to take care of the customer’s needs. Marketing Mix • The Marketing Mix helps you to take care of almost all marketing activities. • • • • Product – what are you offering your customers? Price – what price are you charging for your product / service? Place / Distribution – where is your product available to customers Promotion – how do the customers know about your product / service? Marketing Mix • Video on the 4 P’s Super Bowl Mix • The Super Bowl is THE sports event of the year • Describe the Marketing Mix in terms of how it relates to this grand event: • • • • Product – Price – Place / Distribution – Promotion How do you decide? • There are many things to consider when trying to sell your product(s) to your customers: • Discretionary income • Why is this so important to Sports & Ent. Marketing? • Price • Distribution Cyber Marketing • With new technologies popping up all the time, live cybercasts of concerts are viewed and heard all around the world through the internet. • Movie companies broadcast movie trailers over the Net and market movie-related merchandise to consumers. • To see some of these videos you first have to type some personal info about yourself. • How do marketing companies use this info to better promote their products? Core Standards of Marketing • EVERY marketing activity includes at least 1 of the following: • • • • • • Distribution Marketing Information Management Pricing Product / Service Management Promotion Selling
