Download loyalty

BRANDS
AND
BRANDING
LUXURY BRAND
BRAND STRETCHING
BRAND AWARENESS
BRAND LOYALTY
GLOBAL BRAND
EBAY the latest products.
PHOTOSHOP this picture.
SKYPE with your business partners.
GOOGLE this word.
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monitors and follows latest market trends
oversees advertising and marketing activities to ensure the right
message for the product is delivered
works closely with different teams, consisting of product
developers, researchers, marketing staff and creative agencies to
make sure their company brand image is followed
makes sure that the brand is always set apart from the
competition
maintains and improving a brand so that the name is associated
with the highest quality
ensures sufficient customer satisfaction
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fastest-growing brand
lifestyle brands
loyalty programme
bond (between the brands and customers)
unique
top
leading
distinctive
well-known
famous
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A hotel aiming for a very specific ______ group of customers can be
referred to as a ______ hotel.
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Buying the same product repeatedly is called brand __________
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Trying to keep the existing customers is called customer _______ and the
opposite process of losing them is usually known as customer _______
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Using the existing brand name on other products ____________
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Different values (such as mission, etc.) that a brand relies on are brand
__________
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Different ranges of products/services offered to customers by
companies/hotels are called ___________
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A hotel aiming for a very specific TARGET group of customers can be
referred to as a NICHE hotel.
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Buying the same product repeatedly is called brand LOYALTY
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Trying to keep the existing customers is called customer RETENTION
and the opposite process of losing them is usually known as customer
DEFECTION
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Using the existing brand name on other products STRETCHING
(EXTENSION)
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Different values (such as mission, etc.) that a brand relies on are brand
PILLARS
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Different ranges of products/services offered to customers by
companies/hotels are called PORTFOLIOS
newspaper
the internet
TV
radio
slogans
banners
point-of-sale
samples
trade fair
travel fair
leaflets
pop-ups
sponsorship
word-of-mouth
brochures
flyers
web presentation
billboards
mailshots
exhibitions
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_____________is a clip or a film that thousands of internet users share on
Facebook, post to blogs or send via emails. Companies use such videos to send
a promotional message to potential customers and raise brand awareness.
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______________is used by retailers to target customers’ smart phones and
automatically send messages alerting customers to promotions and discounts
within a close range.
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_____________is an advert that appears on the screen and may soon disappear.
It’s a new window that opens in front of the existing window.
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_______________is an advertisement that runs across an internet page.
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_________________ is an ad that moves and floats across the screen in order
to attract internet-users to click it and visit the advertised site.
WORD-OF-MOUTH
MARKETING/ADVERTISING
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Step 1 Find out who the potential target audience is.
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Step 2 Decide on the type of advertising (simple, online, outdoor
advertising, etc.).
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Step 3 Think of the photo, sound and visual effects that you will
use.
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Step 4 Use at least one humorous idea to capture the audience’s
attention.
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Step 5 Create the campaign calendar.
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Step 6 Coin a catchy slogan
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A small book containing some pictures and information about a destination is
called ______
An event at which companies show and sell their products is __________
A promotional piece of paper usually given out to potential customers in the
street is _________
A new online browser window that suddenly appears on the screen is ______
The two traditional broadcasting services used for advertising are the
__________ and ________
A promotional piece of paper usually folded at several sides is __________
Passing information from person to person by oral communication is
____________ marketing/advertising
A small amount/example of a product given to potential customers to test it is
called __________
A complete list of items that customers can look at or buy is ____________
A phrase that is easy to remember is called _____________
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A small book containing some pictures and information about a
destination is called BROCHURE
An event at which companies show and sell their products is TRADE
FAIR
A promotional piece of paper usually given out to potential customers in
the street is FLYER
A new online browser window that suddenly appears on the screen is
POP-UP
The two traditional broadcasting services used for advertising are the
RADIO and TELEVISION
A promotional piece of paper usually folded at several sides is
LEAFLET
Passing information from person to person by oral communication is
WORD-OF-MOUTH marketing/advertising
A small amount/example of a product given to potential customers to test
it is called SAMPLE
A complete list of items that customers can look at or buy is
CATALOGUE
A phrase that is easy to remember is called SLOGAN
MARKETS
AND
MARKETING
MARKET SHARE MARKET SEGMENTS TARGET MARKET MARKET RESEARCH
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______________market refers to the consumers that a company wants to
sell its products or services to.
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Market____________ is the percentage that a company has of the total
sales for a particular product or service.
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Market ___________ is a group of people or prospective buyers who share
the common needs.
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Market __________refers to the process of finding out and analyzing the
potential target groups and customers.
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JW Marriott has become InterContinental’s main rival in the
luxury hotel market.
If we wish to beat all the companies in the Balkans region,
we need to invest 3m pounds in the ad campaign immediately.
Now, the banks are fighting over the lucrative Russian
market.
They are doing their best to improve the company’s ability
and performance to survive in the tough European market.
There’s no way we can beat Westin and Radisson Blu. They
are better than us in every possible aspect of business.