Download Jay Hofkamp Resume

406 Prairie Grass Court  Hartland, WI 53029
[email protected]  262-361-4348
Jay B. Hofkamp
Interactive, Digital, and Ecommerce Marketing Specialist
Executive
Profile
Results driven marketing executive with over 15 years of hands-on experience in online and ecommerce marketing,
operations, and large scale projects in highly competitive markets. Proven leadership and ability to develop and
deliver highly effective and measurable strategies to drive revenue growth, new customer acquisition, and expand
brand awareness for B2C and B2B businesses.
Core Strengths:
 Search Engine Marketing (SEM, PPC, & SEO)
 User Experience/Usability
 Affiliate Marketing
 Email Marketing
 Social Media and Mobile Marketing
 Comparison Shopping Engines & Portals
Experience
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Content Development and Management Strategies
Web Analytics and Reporting
Strategic Planning and Budgeting
Team Leadership and Development
Project Leadership
Customer Acquisition/Lead Generation
Online Marketing Manager
2011 to 2012
Lands' End, Dodgeville, WI
Provided leadership, strategic direction and management for all Search Marketing channels including Paid Search,
Search Engine Optimization (SEO), Comparison Search Engines, and Display Advertising. Responsibilities included
growing qualified website traffic, identifying and defining digital content to support SEO and customer needs,
improving website conversion, management of digital agencies, new customer acquisition, and improving online
marketing reporting.
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Improved visitor targeting and website conversion resulting in increased Search Marketing sales by 10%
with a reduced budget of 14%.
Developed and delivered Lands' Ends first enterprise wide SEO program.
 Develop and Integrate scalable SEO processes for content creation including Social Media channels, user
experience, and site architecture.
 Identified SEO enterprise wide ownership and accountabilities across the entire organization.
 Established program metrics and KPIs for each owner and entire program.
Senior Online Marketing Manager
Spectrum Brands, Inc. / Remington Products, Madison, WI
2009 to 2010
(Company acquired)
Full P&L and leadership responsibilities for the design, development, and execution of B-to-C online marketing and
ecommerce systems/operations for a globally recognized personal products brand. Accountable for developing a
global website/ecommerce and content management system, fulfillment, and customer service. Developed the
overall online marketing strategy and promotional plans.
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Led a $1M global ecommerce/CRM platform project for five global regions for 58 sites and 17 languages
successfully managing all direct reports, cross-functional teams and outside agencies.
Responsible for the website design, user experience and usability while maximizing Search Engine Optimization
best practices.
Led the creation and development of new content and campaigns including videos, mobile, and social media to
increase brand awareness, build customer trust, and increase conversion.
Director of Ecommerce
2007 to 2009
Wisconsin Food Gift Company, Sun Prairie, WI
(Business closed)
Established and executed online marketing and sales directives for a direct to consumer and wholesale food gifting
company. Developed strategic marketing and promotional plans, forecasts and budgets to grow revenue and build
brand awareness through online and integrated marketing efforts with the catalog and direct sales divisions.
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Increased online sales 168% with visitor traffic growing 189% in a two year period.
 Developed and executed new search engine marketing (SEM/PPC) program increasing sales over 250%.
 Identified search engine optimization (SEO) changes to content and architecture increasing sales by 440%.
 Improved Email sales 196% from revamped layout, message, merchandising and promotions.
Redesigned website and shopping cart reducing overall bounce rate by 42% and increased conversion by 28%.
Phone: 262-361-4348 • Email: [email protected] • Website: www.jayhofkamp.com
Jay B. Hofkamp
Experience
(continued)
Director of Marketing
BuySeason, Inc. (Buycostumes.com), New Berlin, WI
 Page Two
2005 to 2007
(Company acquired)
Responsible for all marketing and sales activities in the U.S. and 45 International countries including overall
strategies, forecasts, and budgets for the largest online retailer of costumes and party supplies. Grew and
led a team of six direct reports.
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Delivered 149% sales growth from $16.5 million in ’04 to over $41 million by end of ’06.
 Developed new search engine marketing (SEM/PPC) program resulting in sales up 337%.
 Redesigned emails, messages, promotions, and improved delivery - sales gained 738%.
 Managed $5 million marketing budget while increasing the overall marketing ROAS by 15%.
Sales Executive, Web and Business Intelligence
CA Technologies, Inc., Milwaukee, WI
2001 to 2004
(Recruited to a new job)
Sold ecommerce portals, business intelligence, and application development software solutions. Managed
overall sales cycle from initial call, business development, channel partnerships, developing and presenting
overall solutions, contract negotiation and account management.
 Achieved top 10% in product sales within the first 14 months of employment.
Managing Principal – Professional Services
BroadVision, Inc., Brookfield, WI
2000 to 2001
(Multi-rounds of layoffs))
Identified and implemented clients’ ecommerce marketing strategies including personalization/targeting,
engagement profiling, and behavioral marketing strategies for the BroadVision ecommerce platform and
content management software. Responsible for customer projects including project resource management,
account management, and customer training.
 Consulted and managed multi-million dollar projects for Fortune 500 accounts including Rockwell,
Fingerhut, and Strong Funds (now Wells Fargo Advantage Funds).
 Created, marketed and managed the BroadVision One-to-One Personalization User Groups nationwide.
Founder, Principal – Ecommerce and Online Marketing
1995 to 2000
JADE Technologies / JADE International, Inc., Brookfield, WI
(Sold business))
Conceived and grew a multi-million dollar, ecommerce, online marketing, web development, web hosting,
and ISP business providing the overall strategic direction for sales, marketing and operations.
 Identified, designed, and developed web sites using HTML, Javascript, CSS, Dreamweaver, and
Photoshop.
 Developed and managed client email campaigns, search engine marketing (SEM/PPC), search engine
optimization (SEO), affiliate marketing, display ads, and overall website and campaign performance.
Operations Manager
Pendl Company, Waukesha, WI
1992 to 1995
(Started new business))
Managed manufacturing operations, procurement and production for a laser toner re-manufacturer with
over $25 million in revenues. Responsible for P&L, budgets, forecasts, plant layout, scheduling while
supervising up to 20 employees.
 Increased productivity 134% through plant re-engineering and reclassification of jobs.
Education
University of Wisconsin – Milwaukee, Milwaukee
Bachelor of Arts - Business Administration Degree
Keller Graduate School of Business – Milwaukee, Wisconsin
Pursuing MBA – Marketing, 50% completed
PROFESSIONAL
Activities and
Awards
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Board Member: Milwaukee Interactive Marketing Association (MIMA), 2006.
Best Store Marketing and Promotions Award: National Party Retailing Awards, 2006.
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Phone: 262-361-4348 • Email: [email protected] • Website: www.jayhofkamp.com