Download Press Release

Leading Analyst Firm Positions Oracle’s Siebel Multi-Channel Campaign Management
Software in Leader’s Quadrant
June 23, 2008
News Facts

Oracle (NASDAQ: ORCL) today announced that its Siebel Enterprise
Marketing Suite has been positioned in the Leader's Quadrant of the
Gartner Multi-Channel Campaign Management, 2008 Magic Quadrant
report.1

The Gartner Magic Quadrant evaluates vendors based on their
completeness of vision and their ability to execute on that vision.

According to Gartner, vendors in the Leaders Quadrant "... consistently
do considerably better in overall campaign management performance for
basic and advanced campaign management, as well as for integration
with e-marketing. Leaders have high market visibility, high market
penetration, strong market momentum and a strategic vision for growing
the campaign management business."

Siebel Enterprise Marketing links strategy and planning to multi-channel
execution and measurement, and uniquely guides marketers through
tasks based on embedded best practices. It offers integrated but modular
solutions covering planning and resource management, campaign
management, segmentation and targeting, email and Web marketing,
events management, channel marketing, loyalty program management,
lead and response management and marketing analytics.

In 2007, Oracle delivered its latest suite of marketing applications, Siebel
Enterprise Marketing 8.0, which enables marketers to improve response
rates and increase revenues. Siebel Enterprise Marketing 8.0 is ideal for
business-to-business organizations that need strong lead management
capabilities and tight integration with trade promotions and sales force
automation. This new release is also a clear choice for business to
consumer organizations, particularly in the retail and travel industries, that
need strong loyalty management capabilities.
Supporting Quotes

According to the Gartner report, "The multichannel campaign
management market continues to show strong growth. Marketing
automation is the fastest-growing CRM investment area, with
approximately 14.7% compound annual growth rate from 2007 through
2012."

"In my opinion, this strong growth is driven by marketers need to deliver
better campaign results. With customers in both B2B and B2C industries,
Siebel Marketing has demonstrated its ability to support marketers looking
to deliver measurable and successful campaigns," said Oracle Vice
President of Marketing and Loyalty Strategy, Melissa Boxer.
Supporting Resources
Full report
Siebel Enterprise Marketing Suite homepage
Siebel Enterprise Marketing Suite datasheet
1 Gartner, Inc. "Magic Quadrant for Multichannel Campaign Management, 2008"
by Adam Sarner, April 25, 2008.
About the Magic Quadrant
The Magic Quadrant is copyrighted 2008 by Gartner, Inc. and is reused with
permission. The Magic Quadrant is a graphical representation of a marketplace
at and for a specific time period. It depicts Gartner's analysis of how certain
vendors measure against criteria for that marketplace, as defined by Gartner.
Gartner does not endorse any vendor, product or service depicted in the Magic
Quadrant, and does not advise technology users to select only those vendors
placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a
research tool, and is not meant to be a specific guide to action. Gartner disclaims
all warranties, express or implied, with respect to this research, including any
warranties of merchantability or fitness for a particular purpose.
About Oracle
Oracle (NASDAQ: ORCL) is the world's largest enterprise software company. For
more information about Oracle, please visit our Web site at
http://www.oracle.com.
Trademarks
Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other
names may be trademarks of their respective owners. This document is for
informational purposes only and may not be incorporated into a contract or
agreement.
Contact Info
Susie Penner
Oracle
+1.650.506.1973
[email protected]
Aaron Wessels
Blanc and Otus
+1.415.378.8090
[email protected]