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NZQA Expiring unit standard 10689 version 6 Page 1 of 4 Title Design marketing strategies for selected Māori organisations Level 7 Credits 10 Purpose People credited with this unit standard are able to: identify and explain the marketing opportunities and strengths for selected Māori organisations; identify and explain marketing constraints for selected Māori organisations; identify and analyse marketing strategies used by a Māori organisation; and design a marketing plan for a selected Māori organisation's product or service. Classification Māori Business and Management > Māori Management In Māori Organisations Available grade Achieved Explanatory notes 1 Māori organisation is an organisation whose kaupapa is whānau, hapū, iwi, and/or hapori Māori-based. Modern-day examples include: Ahu Whenua Trusts, Crown Forest Rental Trust, Iwi Asset Holding Company, Iwi Authorities, Māori Council, Māori Wardens, Māori Women’s Welfare League, Marae Trusts, NZ Māori Council, Rūnanga, Tribal Committees, Trust Boards, Urban Māori Authorities, Whānau Trusts. 2 Legislation relevant to this unit standard includes: Charitable Trusts Act 1957; Companies Act 1993; Employment Relations Act 2000; Goods and Services Tax Act 1985; Income Tax Act 2007; Māori Reserved Land Act 1955; Māori Trust Boards Act 1955; Māori Trustee Act 1953; Privacy Act 1993; Resource Management Act 1991; Te Ture Whenua Māori Act 1993. Outcomes and evidence requirements Outcome 1 Identify and explain the marketing opportunities and strengths for selected Māori organisations. Range evidence of any two Māori organisations is required. Evidence requirements 1.1 Explanation examines Māori affinity with the Māori market as a marketing strength for Māori organisations. NZQA Māori Qualifications Services SSB Code 194 New Zealand Qualifications Authority 2017 NZQA Expiring unit standard 10689 version 6 Page 2 of 4 1.2 Explanation investigates cultural affinity with specified international markets as a marketing strength for Māori organisations. 1.3 Explanation identifies cultural affinity and marketing networks in place with other indigenous groups as a marketing strength for Māori organisations. 1.4 Explanation identifies Māori perspectives and approaches which provide a competitive advantage in the marketplace. Outcome 2 Identify and explain marketing constraints for selected Māori organisations. Evidence requirements 2.1 Explanation identifies the effects of racism in the market as a marketing constraint for selected Māori organisations. 2.2 Explanation includes effects of producer board monopolies as a marketing constraint for selected Māori organisations. 2.3 Explanation identifies financial and organisational limitations. Range 2.4 limitations include effects of legislation listed at explanatory note 2. Explanation identifies diffusion of efforts and resources into a wide range of operations by selected Māori organisations. Range operations include – administrative, commercial, political, social. Outcome 3 Identify and analyse marketing strategies used by a Māori organisation. Range analysis includes marketing strategies for at least two products or services provided by a Māori organisation. Evidence requirements 3.1 Analysis identifies successful strategies used by a Māori organisation. Range may include but is not limited to – technological applications, financial aspects, impact on organisation; evidence of two is required. 3.2 Analysis identifies situations where the organisation’s competitive advantage was used. 3.3 Analysis identifies organisational constraints which affected the marketing strategies used. NZQA Māori Qualifications Services SSB Code 194 New Zealand Qualifications Authority 2017 NZQA Expiring unit standard 3.4 10689 version 6 Page 3 of 4 Analysis identifies alternative strategies and their potential outcomes. may include but is not limited to – impact upon profit of selected marketing strategies, risk and returns, best fit between organisations goals and capabilities and marketing opportunity; evidence of three is required. Range Outcome 4 Design a marketing plan for a selected Māori organisation’s product or service. Evidence requirements 4.1 Design incorporates findings of market research into the market. 4.2 Design provides short and long term strategic options to meet the marketing objectives. 4.3 Design recognises the implications of tikanga Māori as a marketing parameter. This unit standard is expiring. Assessment against the standard must take place by the last date for assessment set out below. Status information and last date for assessment for superseded versions Process Version Date Last Date for Assessment Registration 1 21 May 1997 31 December 2012 Revision 2 16 January 2001 31 December 2012 Review 3 25 October 2002 31 December 2012 Review 4 9 December 2010 31 December 2017 Rollover and Revision 5 20 August 2015 31 December 2019 Review 6 18 August 2016 31 December 2019 Consent and Moderation Requirements (CMR) reference 0113 This CMR can be accessed at http://www.nzqa.govt.nz/framework/search/index.do. Please note Providers must be granted consent to assess against standards (accredited) by NZQA, before they can report credits from assessment against unit standards or deliver courses of study leading to that assessment. Industry Training Organisations must be granted consent to assess against standards by NZQA before they can register credits from assessment against unit standards. Providers and Industry Training Organisations, which have been granted consent and which are assessing against unit standards must engage with the moderation system that applies to those standards. NZQA Māori Qualifications Services SSB Code 194 New Zealand Qualifications Authority 2017 NZQA Expiring unit standard 10689 version 6 Page 4 of 4 Requirements for consent to assess and an outline of the moderation system that applies to this standard are outlined in the Consent and Moderation Requirements (CMR). The CMR also includes useful information about special requirements for organisations wishing to develop education and training programmes, such as minimum qualifications for tutors and assessors, and special resource requirements. Comments on this unit standard Please contact NZQA Māori Qualifications Services [email protected] if you wish to suggest changes to the content of this unit standard. NZQA Māori Qualifications Services SSB Code 194 New Zealand Qualifications Authority 2017