Download Marketing Library Resources - Structure of the AMI

AUSTRALIAN MARKETING INSTITUTE
MARKETING COURSE
ACCREDITATION
Application for Accreditation
How to complete your application form:
1. It is recommended that institutions applying for accreditation refer to the Australian Marketing
Institute Accreditation Criteria Guidelines for their application. Your application must address all
the required criteria.
2. One application form for each qualification submitted for accreditation.
3. Applications must be submitted via email using the template form provided.
4. Name your application file according to the following naming convention:
University or VET institution name-Course Name-Date (YearMonthDay)
e.g. Monash-MasterBusinessMarketing-20100323
5. Complete all the criteria and email the completed form and attachments to:
[email protected]
6. An incomplete application form and attachments may result in resubmission of an application and a
resubmission fee incurred.
7. Contact Carmen Gerges on (02) 8256 1650 or email: [email protected] if you have any query
or need assistance to complete your application.
8. The following documents should be forwarded under separate cover to support the application:



Guide/Handbook
Course Guide/Handbook
Completed Application form (original)
Where multiple courses from the same Institution are to be considered only one copy of the Student
Guide or Handbook is required.
9. Provide documentation to support responses to the questions in the application.
10. Responses should be brief and concise. Use dot points where appropriate.
Application Form
The purpose of the application form is to provide the information necessary for an assessment to be
undertaken by the Australian Marketing Institute accreditation team.
The Australian Marketing Institute will use the information provided on this form together with the
required supporting documents to facilitate the application for accreditation of marketing courses.
For further information about the Australian Marketing Institute and Marketing Course Accreditation:
1300 737 445 I [email protected] I www.ami.org.au
GPO Box 5295 Sydney NSW 2001
© 2010 AUSTRALIAN MARKETING INSTITUTE
ABN 30 000 026 586
AUSTRALIAN MARKETING INSTITUTE
MARKETING COURSE
ACCREDITATION
Accreditation Application Form – Part A
This application form should be used in conjunction with the Accreditation Criteria Guidelines.
Educational Institution Details
Institution Name:
Department/Faculty:
Street Address:
Postal Address:
Website:
Contact Person:
Position:
Email:
Phone:
Fax:
Mobile:
Course for Australian Marketing Institute Accreditation
Where check boxes are given please mark with X as appropriate e.g. [ X ]
Course Title:
Course Code:
[ ] University Course
[ ] VET Course
Course Code:
Qualification Type:
[ ] Undergraduate
[ ] Grad. Certificate
[ ] Grad. Diploma
[ ] Certificate
[ ] Diploma
[ ] Other (specify):
Course Duration:
[ ] Full-time
[ ] Part-time
Years [
Delivery Method:
[ ] On Campus / Face-to-face
]
[ ] Master
Months [
]
[ ] Distance Learning / Correspondence
Campus Location/s:
Course Webpage URL:
Course Co-ordinator:
Email:
Phone:
Fax:
Mobile:
Office Use Only
Recommendation
□ Interim Accreditation
□ Accredited
□ Accreditation Pending
□ Resubmission
□ Appeal
Accreditation Application Form
APP – 01 / 2010
Period:
Period:
Period:
Review:
Review:
Years /
Years /
Years /
Months
Months
Months
page 2 of 20
AUSTRALIAN MARKETING INSTITUTE
MARKETING COURSE
ACCREDITATION
Quality Audit Certification for this Faculty/Course
Please refer to Section 9 of the Accreditation Application Form (page 13)
Audit Report: Attach a hard copy of the Audit Report to the application and supply a copy on disc.
Certification Body:
Certificate Number:
Certified Status:
Date of Last Audit:
Date of Next Audit:
List Commendations:
1.
2.
etc
etc
List Affirmations:
1.
2.
etc
etc
List Recommendations:
1.
2.
etc
etc
Accreditation Application Form
APP – 01 / 2010
page 3 of 20
AUSTRALIAN MARKETING INSTITUTE
MARKETING COURSE
ACCREDITATION
Accreditation Application Form – Part B
Please refer to the Accreditation Criteria Guidelines to complete this section.
Contents
1.
Mission and Objectives ........................................................................................................... 5
2.
The Marketing Curriculum Structure...................................................................................... 6
3.
Assessment of Students.......................................................................................................... 7
4.
Students .................................................................................................................................. 8
5.
Academic Staff and Teachers.................................................................................................. 9
6.
Governance and Administration........................................................................................... 10
7.
Offshore Education Programs .............................................................................................. 11
8.
Distance Education ............................................................................................................... 12
9.
Quality Systems .................................................................................................................... 13
10.
Marketing Library Resources ................................................................................................ 14
Accreditation Application Form
APP – 01 / 2010
page 4 of 20
AUSTRALIAN MARKETING INSTITUTE
MARKETING COURSE
ACCREDITATION
Mission and Objectives
Please attach a copy of the strategic plan / mission / objectives
1.1
Briefly define the Mission and Objectives of the Course
1.2
Participation in Formulation of Mission and Objectives
Briefly describe how the mission and objectives are defined.
1.3
Academic Autonomy
Briefly describe how the curriculum is developed.
Accreditation Application Form
APP – 01 / 2010
page 5 of 20
AUSTRALIAN MARKETING INSTITUTE
MARKETING COURSE
ACCREDITATION
The Marketing Curriculum Structure
Each course submitted for accreditation must be supported by a published specification of educational outcomes.
Refer to Items 2, 3, 4 and 5 of the Accreditation Criteria Guidelines for this section.
1.4
Academic Requirements for the Course
Number of Required Core Units
Number of Elective Units
1.5
Details of the Core Units within the Course
List summary details of the Core Units within the course in the table below.
Using the forms provided in Appendix (1), provide details of the aims and objectives, learning activities and
assessment processes for each of the listed Core Unit.
Use one form for each Core Unit.
Appendix 1
Form No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 etc
1.6
Year
(e.g. Yr 1)
Unit
Code
Core Unit Name
Academic Credit
Elective Unit Name
Academic Credit
Details of the Elective Units within the Course
Year
(e.g. Yr 1)
Accreditation Application Form
APP – 01 / 2010
Unit
Code
page 6 of 20
AUSTRALIAN MARKETING INSTITUTE
MARKETING COURSE
ACCREDITATION
Assessment of Students
This section covers Items 6 and 7 of the Accreditation Criteria Guidelines.
1.7
Student Assessment Methods
Describe the methods used for assessment, including the criteria for progression in the course and that the assessment
standards and processes are consistent across the institution’s teaching sites.
1.8
Relationships between Assessment and Learning
Briefly describe how the assessment process and methods reflect the changes in the learning objectives of the course.
Accreditation Application Form
APP – 01 / 2010
page 7 of 20
AUSTRALIAN MARKETING INSTITUTE
MARKETING COURSE
ACCREDITATION
Students
This section includes a brief overview of student services for on-campus and distance learning.
Refer to Items 8, 9, 10 and 11 of the Accreditation Criteria Guidelines.
1.9
Student Administration, Student Profile Management, Impairment and Disability
and Student Support and Counselling
Describe the policy and processes for admission, monitoring, performance warning, exclusion and appeal, student
advisory services, and pathways for students to exit from the course.
Accreditation Application Form
APP – 01 / 2010
page 8 of 20
AUSTRALIAN MARKETING INSTITUTE
MARKETING COURSE
ACCREDITATION
Academic Staff and Teachers
This section refers to Items 12, 13 and 14 of the Accreditation Criteria Guidelines.
Provide a copy of the institution’s HR policy relevant to this section.
1.10 Recruitment
Describe the institution’s staff and teacher recruitment plan that outlines the type, responsibilities and balance of
academic staff required to deliver the curriculum adequately, including the balance between marketing and nonmarketing academic staff, and between full-time and part-time staff.
1.11 Qualifications
Describe the minimum qualification criteria required for staff appointment.
1.12 Staff Appointment, Promotion and Professional Development
What are the appointment, promotion and professional development policies that address a balance of capacity for
teaching, research and service functions?
Accreditation Application Form
APP – 01 / 2010
page 9 of 20
AUSTRALIAN MARKETING INSTITUTE
MARKETING COURSE
ACCREDITATION
Governance and Administration
This section covers Items 15, 16, 17, 18 and 19 of the Accreditation Criteria Guidelines for:

Governance and Organisational Structure

Academic Leadership and Education Outcome

Delivery of the Marketing Education

Facilities and Physical Resources

Funding
1.13 Governance and Administration of the Institution
Briefly describe the Governance and Administration of the institution including ongoing review, evaluation and
improvement of the course of study.
1.14 Curriculum Advisory Board Meeting Schedule
Please advise the preferred naming convention for this group.
Provide a copy of the meeting schedule for the year.
1.15 Dates for Meetings
Provide the last three (3) meeting dates for this group.
Provide a copy of the minutes of the last three Curriculum Advisory Board Meetings.
Meeting Date 1:
Meeting Date 2:
Meeting Date 3:
1.16 List of names, titles and organisations represented on the Curriculum Advisory Board
Insert in Appendix 3.
Provide relevant documents including Governance and Organisational Structure for this section
Accreditation Application Form
APP – 01 / 2010
page 10 of 20
AUSTRALIAN MARKETING INSTITUTE
MARKETING COURSE
ACCREDITATION
Offshore Education Programs
This section refers to Items 20, 21 and 22 of the Accreditation Criteria Guidelines.
The Australian Marketing Institute recognises that tertiary institutions are now offering marketing courses that are
taught wholly or partly at offshore locations. It is a requirement that documentation submitted for accreditation
should include information about all major locations at which the course is offered.
1.17 Offshore or Partnership Programs
Provide a brief description of the program if the institution offers an Offshore Program or Partnership Program.
Accreditation Application Form
APP – 01 / 2010
page 11 of 20
AUSTRALIAN MARKETING INSTITUTE
MARKETING COURSE
ACCREDITATION
Distance Education
This section refers to Items 23 of the Accreditation Criteria Guidelines.
1.18 Distance Education Modes
Describe the institution’s distance education mode for off-campus students.
Accreditation Application Form
APP – 01 / 2010
page 12 of 20
AUSTRALIAN MARKETING INSTITUTE
MARKETING COURSE
ACCREDITATION
Quality Systems
This section refers to Items 24, 25, 26, 27, 28, 29, 30 and 31 of the Accreditation Criteria Guidelines.
1.19 Quality Audit
In many circumstances a unified response for the institution as a whole will be appropriate for this section.
Provide a copy of the institution’s quality audit report for this section.
Accreditation Application Form
APP – 01 / 2010
page 13 of 20
AUSTRALIAN MARKETING INSTITUTE
MARKETING COURSE
ACCREDITATION
Marketing Library Resources
Refer to Appendix 2
1.20 Library Resources
Include a list in Appendix 2 of the Marketing Library Resources that are available to current students.
Accreditation Application Form
APP – 01 / 2010
page 14 of 20
AUSTRALIAN MARKETING INSTITUTE
MARKETING COURSE
ACCREDITATION
Accreditation Application Form – Appendices
Please complete this section.
Appendices
Appendix 1: Core Unit Structure and Implementation Form ......................................................... 16
Appendix 2: Marketing Library Listing ............................................................................................ 17
Appendix 3: Curriculum Advisory Board ......................................................................................... 18
Appendix 4: Referees ...................................................................................................................... 19
Appendix 5: Checklist ...................................................................................................................... 20
Accreditation Application Form
APP – 01 / 2010
page 15 of 20
AUSTRALIAN MARKETING INSTITUTE
MARKETING COURSE
ACCREDITATION
Appendix 1: Core Unit Structure and Implementation Form
One form must be submitted for each Core Unit as summarised in Section 3 of the Application.
Print this form and change the Number in the box for each Core Unit
The units should be listed in the same order as they were in Question 2.2
Number (e.g. 1)
Unit Code:
Unit Name:
Academic Credit:
Aims and Objectives:
Learning Outcomes:
Level:
Dual Degrees:
(University only)
[ ] No
[ ] Yes
Name of other Degree:
Prerequisites:
Contact Hours Required:
Content / Topics:
(Dot points only)
Required Readings:
Accreditation Application Form
APP – 01 / 2010
page 16 of 20
AUSTRALIAN MARKETING INSTITUTE
MARKETING COURSE
ACCREDITATION
Appendix 2: Marketing Library Listing
Provide a list of the specific marketing library resources the institution has available to current students.
Reference
Accreditation Application Form
APP – 01 / 2010
Title
Year
page 17 of 20
AUSTRALIAN MARKETING INSTITUTE
MARKETING COURSE
ACCREDITATION
Appendix 3: Curriculum Advisory Board
Indicate preferred naming convention for this group:
Name:
Name
Accreditation Application Form
APP – 01 / 2010
Title
Year
joined
Organisation
page 18 of 20
AUSTRALIAN MARKETING INSTITUTE
MARKETING COURSE
ACCREDITATION
Appendix 4: Referees
Contact details for referees that the Australian Marketing Institute Accreditation Committee may contact.
The following personnel have provided permission to be contacted by a representative of the
Australian Marketing Institute:
Students (two contacts required)
Name:
Phone:
Email:
Name:
Phone:
Email:
Lecturers (two contacts required)
Name:
Preferred Day and Time
Position:
Phone:
Email:
Name:
Preferred Day and Time
Position:
Phone:
Email:
Industry Representatives (two contacts required)
Name:
Preferred Day and Time
Position:
Organisation
Phone:
Email:
Name:
Preferred Day and Time
Position:
Organisation
Phone:
Email:
Graduate Employer Representative (optional)
Name:
Preferred Day and Time
Position:
Organisation
Phone:
Accreditation Application Form
APP – 01 / 2010
Email:
page 19 of 20
AUSTRALIAN MARKETING INSTITUTE
MARKETING COURSE
ACCREDITATION
Appendix 5: Checklist
The following documents and supporting evidence must be included in the electronic application for accreditation:
□
□
□
□
□
□
□
□
□
□
□
□
□
□
□
□
□
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Outline of the Institution and Faculty/Department current strategic plan, mission and objectives
Governance and Organisational Structure
Documentation regarding the course structure showing Core and Elective units over the duration of the course
Appendix 1 - Core Unit Structure and Implementation Form (numbers 1 to X)
Appendix 2 – Marketing Library Listing
Appendix 3 - Curriculum Advisory Board (indicate preferred naming convention for this group)
Appendix 4 - Contact details of referees that the AMI Accreditation Committee can contact
Student Guide / Handbook
Course Guide / Handbook
Accreditation Application Form
APP – 01 / 2010
page 20 of 20