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Memories: Encoding *Chinnici • Sensations are encoded to form memories • Encoding – transformation of information so the nervous system can process it. • Sensations from hearing, taste, sights, touch, temperature, etc, are encoded to form memories. codes • Acoustic – using sound to form memories • Visual – using images to form memories • Semantic – using meaning to form memories acoustic codes • saying something out loud, or to yourself is a method of using acoustic codes. visual codes • using mental pictures to form memory – locations, noticeable features, outstanding colors, interesting shapes, lines, contours, etc. semantic codes • analyzing information to form meanings that make sense to you and your method of thinking. storage • Information stored over time • The amount of information stored depends on the amount of effort put spent rehearsing or “memorizing” retrieval • Retrieving stored information (memories), depends on how efficiently the info was stored. video • How to Memorize Quickly • https://www.youtube.com/watch?v=lTDxOhgTpQ false memory videos • Tedtalk: E. Loftus: Eyewitness Testimony • https://www.youtube.com/watch?v=PB2OegI 6wvI • 60 mins: Eyewitness Testimony • https://www.youtube.com/watch?v=uSBTRLoPuo Primacy – Recency effect • Our brain’s ability to better recall the beginning and end of a list. • Memory Centers in the Brain • cerebral cortex – sight of short & long term memory storage • thalamus – information processing • Hippocampus – in charge of transforming short term memory into long-term memory • amygdala – ability yo associate memories with emotions. thalamus • the thalamus is a relay station • all sensory information – except smell - is relayed through the thalamus All sensory signals from eyes, ears and skin enters through the thalamus thalamus Memory Centers in the Brain 5 Questions: storing, processing, & retrieving memories. 1. What parts of the brain are involved in remembering the date of a special event? 2. Which part of the brain processes images, sounds, tastes, and temperature sensations to form memories? 3. Where do memories of anger, sadness, and joy take place? 4. Which part of the brain processes / stores long-term memories of important events in our lives? 5. Where does the transfer of facts from short-term to long-term take place? •