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AMA Higher Education Marketer of the Year 2016 Eligibility Nominees must be currently employed at a higher education institution with focus on the branding, marketing, and communications aspects of a college or university. All nominees will be considered regardless of organization size and budget. There will be two awards bestowed, one award recognizing an individual thought leader and one award recognizing an outstanding marketing team. The recipients of the 2016 AMA Higher Education Marketer of the Year Awards must be available to receive the award in person on Tuesday, December 6 at the 2016 AMA Symposium for the Marketing of Higher Education (held December 4 - 7, 2016) at the Rosen Shingle Creek in Orlando, FL. 2016 Nomination Process Nominations are now open and will close on September 30, 2016. Please visit https://amaf.wufoo.com/forms/higher-education-marketer-of-the-yearnomination/ to make your nomination. All nominees will receive notification of their candidacy and will be required to complete and submit a candidate profile form for further consideration that provides additional information on the candidate’s experience in the following categories: Higher Education Marketer of the Year Award (Individual Honor) Vision and leadership, such as: How the candidate’s work has helped advance or transform the field of higher education marketing How the candidate’s work has helped transform their organization Thought leadership in the form of speaking and writing on higher education marketing Recognition by peers in the field Strategy, such as: Breakthroughs and advances in organizing and planning in the context of higher education organizations Development of unique methodologies Effective collaboration inside the organization, and with outside partners Creative approaches to marketing problem solving and communications Results, such as: Employment of effective methods of measurement Achievement of the organization’s goals, both immediate and over time Innovative use of social media, technology or other emerging tools or trends to advance higher education marketing practices Higher Education Marketer of the Year Award (Team Honor) Vision and leadership, such as: How team’s work has helped advance or transform the field of higher education marketing How team’s collaborative process on campus and/or with outside partners contributed to the final deliverables and achievement of organizational objectives Recognition by peers in the field Strategy, such as: Breakthroughs and advances in organizing and planning in the context of higher education organizations Development of unique methodologies Effective collaboration inside the organization, and with outside partners Creative approaches to marketing problem solving and communications Results, such as: Employment of effective methods of measurement Achievement of the organization’s goals, both immediate and over time, Innovative use of social media, technology or other emerging tools or trends to advance higher education marketing practices Development of marketing techniques with global impact that can be modeled outside the source organization 2016 Entry Deadline The nomination deadline for the AMA Higher Education Marketer of the Year Awards (both Individual and Team honor) are September 30, 2016. Candidate profile forms are due by October 21, 2016. Please visit https://amaf.wufoo.com/forms/higher-education-marketer-of-the-yearnomination/ to make your nomination. Judging Process A panel consisting of a mix of marketing experts and practitioners will serve on the selection committee. All judges will be leaders and experts in the field of higher education marketing with careers as marketing academics, consultants, and practitioners. Benefits The recipient of the 2016 AMA Individual Higher Education Marketer of the Year Award will receive: One year paid membership to the AMA Complimentary registration to the 2016 AMA Symposium for the Marketing of Higher Education conference (held December 4 – 7 2016; Orlando,FL), and a travel grant of up to $1,000 (expenses covered by grant are airfare/train/or car mileage to conference, hotel, and taxi/car service to/from airport - original receipts must be provided for reimbursement) Recognition and award presentation at the Tuesday, December 6th lunch held at the 2016 AMA Symposium for the Marketing of Higher Education conference Post-conference recognition via: o The AMA website and other association digital promotions o National, hometown, and business trade publicity The recipient of the 2016 AMA Team Higher Education Marketer of the Year Award will receive: Complimentary registration for one team representative to the 2016 AMA Symposium for the Marketing of Higher Education conference (held December 4-7 2016; Orlando), and a travel grant of up to $1,000 (expenses covered by grant are airfare/train/or car mileage to conference, hotel, and taxi/car service to/from airport - original receipts must be provided for reimbursement) Recognition and award presentation at the Tuesday, December 6th lunch held at the 2016 AMA Symposium for the Marketing of Higher Education conference Post-conference recognition via: o The AMA website and other association digital promotions o National, hometown, and business trade publicity