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Chapter 2: Psychology As a Science
Chapter 2: Psychology As a Science

... can change to justify new behaviours Example: You recycle, so you change your attitude about global warming to justify why you recycle © John Wiley & Sons Canada, Ltd. ...
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Explaining the Persuasive Effects of Entertainment
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Increasing SIA Architecture Realism by

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... the object of the attitude in a certain way. Exhibit 11.1 illustrates the three components of a positive attitude toward one’s job. The cognitive element is the conscious thought that “my job is interesting and challenging.” The affective element is the feeling that “I love this job.” These, in turn ...
Sports Psychology
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Woolfolk, A. (2010). Chapter 6: Behavioral Views of Learning. In A

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Values, attitudes, and norms
Values, attitudes, and norms

... Values, or primitive beliefs, have traditionally been regarded as core aspects of the self-concept (Rokeach, 1968; Sherif & Cantril, 1947), and as such a form of ‘basic truths’ about the reality. Many researchers have not made a conceptual distinction between values and attitudes, yet some have reco ...
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... pros and cons of a certain product. There is no doubt that people sometimes do this, especially when such products are important and expensive, but very often they do not. Recent insights on influence tactics and persuasion have emphasized that we often react rather “mindlessly” to stimuli that trig ...
MOTIVATION500
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Chapter 11: Behaviorism: After the Founding
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After studying this chapter, you should be able to:
After studying this chapter, you should be able to:

... Chapter Check-up: Reinforcement Theory When professors give random pop quizzes or take random attendance, students often complain that they are adults, old enough to make their own decisions, and should therefore not be required to come to class. How do you reconcile this argument with what we know ...
Organizational Climate and Culture
Organizational Climate and Culture

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Lecture Materials

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development of identity in native indian children
development of identity in native indian children

... reflect variations in methodology or subject samples, or whether the selfesteem measures, of which there were many, were appropriate for the cultural groups u n d e r study. Moreover, the fundamental idea in these studies--that because of t h e i r status, minority g r o u p children t h i n k poorl ...
Self-certainty: Parallels to Attitude Certainty
Self-certainty: Parallels to Attitude Certainty

... and behavior (e.g., Beck, 1976; Ellis, 1962). Because of this, we will not focus specifically on self-beliefs or self-evaluation, but instead, we will draw on research that has examined both in order to provide a more complete body of work on which to base our analysis. Beyond differences in the sel ...
Motivation and Emotion
Motivation and Emotion

... fears; they learn fears, which means fear can be unlearned!” Use your knowledge of the relationships between conditioning and the biology of fear to critique the motivational speaker's claims. ...
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Attitude change



Attitudes are associated beliefs and behaviors towards some object. They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs--when two attitudes or attitude and behavior conflict. Attitudes and attitude objects are functions of affective and cognitive components. It has been suggested that the inter-structural composition of an associative network can be altered by the activation of a single node. Thus, by activating an affective or emotional node, attitude change may be possible, though affective and cognitive components tend to be intertwined.
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