Powerpoint - GEOCITIES.ws
... behavior and then make inferences about their attitudes If people don’t possess a strong attitude, or give an issue much thought, they may infer that they approve of the behavior after engaging in it Internal and External attributions will also be used to explain their own behavior ...
... behavior and then make inferences about their attitudes If people don’t possess a strong attitude, or give an issue much thought, they may infer that they approve of the behavior after engaging in it Internal and External attributions will also be used to explain their own behavior ...
Quiz 5 - International Business courses
... 1. What is the different between one’s desired state and actual state of affairs? a. Need state b. Basic c. Functional d. TTU 2. What is the meaning of repeated behaviors that affirm, express and maintain cultural values? a. Consumer b. Baby c. Rituals d. Social 3. The age of youngest child living a ...
... 1. What is the different between one’s desired state and actual state of affairs? a. Need state b. Basic c. Functional d. TTU 2. What is the meaning of repeated behaviors that affirm, express and maintain cultural values? a. Consumer b. Baby c. Rituals d. Social 3. The age of youngest child living a ...
Learning Objectives – Chapter 5
... 1 Describe the four basic stages of consumer decision making. Advertisers need a keen understanding of their consumers as a basis for developing effective advertising. This understanding begins with a view of consumers as systematic decision makers who follow a predictable process in making their ch ...
... 1 Describe the four basic stages of consumer decision making. Advertisers need a keen understanding of their consumers as a basis for developing effective advertising. This understanding begins with a view of consumers as systematic decision makers who follow a predictable process in making their ch ...
Communication Theories - dwyersinterculturalcommunication
... message is low or has little immediate relevance, then it will be considered more lightly and processed peripherally. If however, the message contains enough embedded cues – source credibility, third-party endorsements, attractive design – then there may be intellectual engagement. In other words, w ...
... message is low or has little immediate relevance, then it will be considered more lightly and processed peripherally. If however, the message contains enough embedded cues – source credibility, third-party endorsements, attractive design – then there may be intellectual engagement. In other words, w ...
Grunig`s Four models of Public Relations
... PUBLIC RELATIONS MODELS: In order to market Online chat there needs to be some understanding of how communication works. Below is a communication model that shows how communication is accomplished. ...
... PUBLIC RELATIONS MODELS: In order to market Online chat there needs to be some understanding of how communication works. Below is a communication model that shows how communication is accomplished. ...
Motivation and attitudes
... 251 restaurants in the USA. They were refused service at one establishment. After a short period the author wrote and asked if the restaurants would serve Chinese people - 92% said “no”. This demonstrates an inconsistency between ...
... 251 restaurants in the USA. They were refused service at one establishment. After a short period the author wrote and asked if the restaurants would serve Chinese people - 92% said “no”. This demonstrates an inconsistency between ...
THE ELABORATION LIKELIHOOD MODEL: LIMITATIONS AND
... ELM presents the two routes as alternatives. Of particular interest to tnarketers is the question of separate m.^in effects versus interaction. Petty and Cacioppo (1981) suggest an interaction: If central processing occurs first, peripheral processing is irrelevant, but if peripheral processing occu ...
... ELM presents the two routes as alternatives. Of particular interest to tnarketers is the question of separate m.^in effects versus interaction. Petty and Cacioppo (1981) suggest an interaction: If central processing occurs first, peripheral processing is irrelevant, but if peripheral processing occu ...
Chapter 4 Attitudes, Values, and Ethics Nelson and Quick
... Process of Persuasion Source individual influences Target Attitude of the Target Individual ...
... Process of Persuasion Source individual influences Target Attitude of the Target Individual ...
this PowerPoint - Mr. Hunsaker`s Classes
... someone’s behavior by crediting either the situation or the person’s disposition. ...
... someone’s behavior by crediting either the situation or the person’s disposition. ...
AUM vs. URT - Alec R. Hosterman
... + means the two variables will rise or fall together - means that as one increases, the other decreases ...
... + means the two variables will rise or fall together - means that as one increases, the other decreases ...
Attitudes and Persuasion
... people are more successful in getting what they request and in changing others' attitudes. Similarity-- influences both liking and compliance. We like people who are like us and are more willing to say yes to their requests, often without much critical consideration. Praise-- produces liking, and in ...
... people are more successful in getting what they request and in changing others' attitudes. Similarity-- influences both liking and compliance. We like people who are like us and are more willing to say yes to their requests, often without much critical consideration. Praise-- produces liking, and in ...
Social Cognition
... study with the Chinese couple. Self-monitoring people are likely to override their attitudes to behave in accordance with others’ expectations. High self-monitors observe situation for cues about how they should react. Ex. A person who disagrees with you at a dinner party. Development – acquire our ...
... study with the Chinese couple. Self-monitoring people are likely to override their attitudes to behave in accordance with others’ expectations. High self-monitors observe situation for cues about how they should react. Ex. A person who disagrees with you at a dinner party. Development – acquire our ...
Attitude Change
... Unfortunately . . . “The results did not produce any significant relationship between dispositional personality variables and attitude change (p.157).” “Therefore, it appears that negatively or positively oriented individuals did not differ significantly in their attitude changes (p.157).” ...
... Unfortunately . . . “The results did not produce any significant relationship between dispositional personality variables and attitude change (p.157).” “Therefore, it appears that negatively or positively oriented individuals did not differ significantly in their attitude changes (p.157).” ...
Chapter 12 Nelson & Quick
... individual behavior Internal - belief in personal control and personal ...
... individual behavior Internal - belief in personal control and personal ...
Persuasion Relationships ~ MR
... scrutiny of message content – Mental work, thinking about the message • Petty and Cacioppo assume that people are motivated to hold ‘correct’ attitudes but are not always logical in their approaches to meeting this goal. • There is only so much time and energy, and there are many, many messages – a ...
... scrutiny of message content – Mental work, thinking about the message • Petty and Cacioppo assume that people are motivated to hold ‘correct’ attitudes but are not always logical in their approaches to meeting this goal. • There is only so much time and energy, and there are many, many messages – a ...
Document
... Social Psychology • Basic premise: Who we are is determined by our social interactions – --Past: our social development – --Present: social influence We’ll start with an area of overlap between cognition and social influence; attitudes, including their formation and change ...
... Social Psychology • Basic premise: Who we are is determined by our social interactions – --Past: our social development – --Present: social influence We’ll start with an area of overlap between cognition and social influence; attitudes, including their formation and change ...
soc-psychb
... Social Psychology • Basic premise: Who we are is determined by our social interactions – --Past: our social development – --Present: social influence We’ll start with an area of overlap between cognition and social influence; attitudes, including their formation and change ...
... Social Psychology • Basic premise: Who we are is determined by our social interactions – --Past: our social development – --Present: social influence We’ll start with an area of overlap between cognition and social influence; attitudes, including their formation and change ...
Chapter 12 Nelson & Quick
... the individual defines as right, good, and fair Ethics - reflects the way values are acted out ...
... the individual defines as right, good, and fair Ethics - reflects the way values are acted out ...
Person Perception
... third condition (no dissonance), in which subjects were not induced to lie. The results in the nondissonance condition were similar to those found in the low-dissonance condition. ...
... third condition (no dissonance), in which subjects were not induced to lie. The results in the nondissonance condition were similar to those found in the low-dissonance condition. ...
Slides
... – Affective: including evaluation (+/-) – Behavioral tendencies policy – Cognitive (belief) ...
... – Affective: including evaluation (+/-) – Behavioral tendencies policy – Cognitive (belief) ...
Factors of Persuasion
... • Bait-and-Switch: The sales tactic of baiting customers with low-priced, but inferior merchandise and then switching them to a higher-priced item of more acceptable quality. ...
... • Bait-and-Switch: The sales tactic of baiting customers with low-priced, but inferior merchandise and then switching them to a higher-priced item of more acceptable quality. ...
File - MrGillPE.com
... 251 restaurants in the USA. They were refused service at one establishment. After a short period the author wrote and asked if the restaurants would serve Chinese people - 92% said “no”. This demonstrates an inconsistency between ...
... 251 restaurants in the USA. They were refused service at one establishment. After a short period the author wrote and asked if the restaurants would serve Chinese people - 92% said “no”. This demonstrates an inconsistency between ...
mkt348ch8 - Brand Luxury Index
... – The knowledge and perceptions that are acquired by a combination of direct experience with the attitude object and related information from various sources. ...
... – The knowledge and perceptions that are acquired by a combination of direct experience with the attitude object and related information from various sources. ...
Social Psychology
... from spanking them. (my behavior matches my attitude) However, I found myself spanking my child one night for using my play-station and when I was done I felt sick…why?? When people’s attitudes and their behaviors do not match, ...
... from spanking them. (my behavior matches my attitude) However, I found myself spanking my child one night for using my play-station and when I was done I felt sick…why?? When people’s attitudes and their behaviors do not match, ...
Slides
... (“I occasionally pick up other people’s garbage and take it to the trash can,” I occasionally carpool rather than drive separately,” “I frequently litter.” ...
... (“I occasionally pick up other people’s garbage and take it to the trash can,” I occasionally carpool rather than drive separately,” “I frequently litter.” ...