Communication & Persuasion
... • Both positive and negative effects may occur from the use of humor. – Negative effects: reduced comprehension, shorten life span of ads, unanticipated negative effects. When audience is already negative toward a brand, humor can increase the negative feelings. – Positive effects: encourages a posi ...
... • Both positive and negative effects may occur from the use of humor. – Negative effects: reduced comprehension, shorten life span of ads, unanticipated negative effects. When audience is already negative toward a brand, humor can increase the negative feelings. – Positive effects: encourages a posi ...
attitudes
... a high degree of cohesion. CONDITIONING Rewards will strengthen existing attitudes. A performer who is praised for training will have their attitude towards training strengthened, which in turn will strengthen the intention to train and therefore the likelihood of training. ...
... a high degree of cohesion. CONDITIONING Rewards will strengthen existing attitudes. A performer who is praised for training will have their attitude towards training strengthened, which in turn will strengthen the intention to train and therefore the likelihood of training. ...
ATTITUDES
... performing them, and less likely to imitate behaviors if they have seen others punished for performing them ...
... performing them, and less likely to imitate behaviors if they have seen others punished for performing them ...
ATTITUDES
... performing them, and less likely to imitate behaviors if they have seen others punished for performing them ...
... performing them, and less likely to imitate behaviors if they have seen others punished for performing them ...
ATTITUDES
... performing them, and less likely to imitate behaviors if they have seen others punished for performing them ...
... performing them, and less likely to imitate behaviors if they have seen others punished for performing them ...
STGUIDE2
... 31) Desribe Sherif’s classic study at Robber’s Cave (scout camp) (pg. 384-385, 388). 32) How does advertising work in regard to attitudes? How effective is subliminal advertising? 33) Describe the classic study on counterattitudinal behavior by LaPiere in the early 1930s. What were some methodologic ...
... 31) Desribe Sherif’s classic study at Robber’s Cave (scout camp) (pg. 384-385, 388). 32) How does advertising work in regard to attitudes? How effective is subliminal advertising? 33) Describe the classic study on counterattitudinal behavior by LaPiere in the early 1930s. What were some methodologic ...
Communications for Social Good
... April 2004; The Foundation Centre The current communications approaches employed by philanthropic foundations and their grantees are often characterized by a weak reliance on communications theory and the utilization of a miscellany of tools and practices. Communications, however, can be used to ach ...
... April 2004; The Foundation Centre The current communications approaches employed by philanthropic foundations and their grantees are often characterized by a weak reliance on communications theory and the utilization of a miscellany of tools and practices. Communications, however, can be used to ach ...
Attitude
... – Internalization – incorporating the values, ideas, and standards of others as a part on oneself (believe something because it is right: long lasting) ...
... – Internalization – incorporating the values, ideas, and standards of others as a part on oneself (believe something because it is right: long lasting) ...
Chapter 12
... information they have previously collected. If a consumer is making a major purchase such as a car, which of the following would be the most likely approach to evaluate information? a. use a multiattribute evaluation model b. use heuristics c. use an affect referral decision rule d. use intuition 4. ...
... information they have previously collected. If a consumer is making a major purchase such as a car, which of the following would be the most likely approach to evaluate information? a. use a multiattribute evaluation model b. use heuristics c. use an affect referral decision rule d. use intuition 4. ...
Chapter 6
... – If information in a persuasive message is relevant consumer will carefully attend to the content of the message ...
... – If information in a persuasive message is relevant consumer will carefully attend to the content of the message ...
Marketing Communications
... • Improves the company’s ability to reach the right consumer at the right place at the right time with the right message. ...
... • Improves the company’s ability to reach the right consumer at the right place at the right time with the right message. ...
Marketing Communications
... • Improves the company’s ability to reach the right consumer at the right place at the right time with the right message. ...
... • Improves the company’s ability to reach the right consumer at the right place at the right time with the right message. ...
Advertising Direct marketing Sales promotion Publicity/PR Personal
... incentive to consumers or middlemen for purchasing a product – provides extra incentive – way of appealing to price sensitive consumers – effects can be measured relatively effectively – shortshort-run – quick gains often at expense of longlong-term brand equity – clutter ...
... incentive to consumers or middlemen for purchasing a product – provides extra incentive – way of appealing to price sensitive consumers – effects can be measured relatively effectively – shortshort-run – quick gains often at expense of longlong-term brand equity – clutter ...
Social Psychology
... 2.) The Peripheral Route to Persuasion • Involves being persuaded in a manner that is NOT based on the arguments or the message content (only superficial things). • For example, after reading a political debate you may decide to vote for a candidate because you like the sound of the person's voice, ...
... 2.) The Peripheral Route to Persuasion • Involves being persuaded in a manner that is NOT based on the arguments or the message content (only superficial things). • For example, after reading a political debate you may decide to vote for a candidate because you like the sound of the person's voice, ...
Slides for Lecture 5
... waht I was rdnaieg. Unisg the icndeblire pweor of the hmuan mnid, aocdcrnig to rseecrah at Cmabrigde Uinervtisy, it dseno't mttaer in waht oderr the lterets in a wrod are, the olny irpoamtnt tihng is taht the frsit and lsat ltteer be in the rhgit pclae. The rset can be a taotl mses and you can sitll ...
... waht I was rdnaieg. Unisg the icndeblire pweor of the hmuan mnid, aocdcrnig to rseecrah at Cmabrigde Uinervtisy, it dseno't mttaer in waht oderr the lterets in a wrod are, the olny irpoamtnt tihng is taht the frsit and lsat ltteer be in the rhgit pclae. The rset can be a taotl mses and you can sitll ...
sample mcd 2050 - Amazon Web Services
... 1. Primary data are information collected for current research purpose that can be gathered through observational research, survey or experimental. Usually primary data are more expensive, valid, reliable, and match. It is also more time consuming 1. Qualitative: exploratory/descriptive 1. Focus gro ...
... 1. Primary data are information collected for current research purpose that can be gathered through observational research, survey or experimental. Usually primary data are more expensive, valid, reliable, and match. It is also more time consuming 1. Qualitative: exploratory/descriptive 1. Focus gro ...
Social Behavior
... People are not always going to think carefully about your message. Sometimes the arguments in favor of your message are also weak. What happens when elaboration likelihood is low? How do we change people’s attitudes in the absence of much thought? ...
... People are not always going to think carefully about your message. Sometimes the arguments in favor of your message are also weak. What happens when elaboration likelihood is low? How do we change people’s attitudes in the absence of much thought? ...
Social Psychology Review
... dispositional factors instead of situational factors, we are committing the ____. Is it more common in collectivist or individualistic cultures? O Fundamental attribution error; ...
... dispositional factors instead of situational factors, we are committing the ____. Is it more common in collectivist or individualistic cultures? O Fundamental attribution error; ...
Social Psychology - San Elijo Elementary School
... 2.) The Peripheral Route to Persuasion • Involves being persuaded in a manner that is NOT based on the arguments or the message content (only superficial things). • For example, after reading a political debate you may decide to vote for a candidate because you like the sound of the person's voice, ...
... 2.) The Peripheral Route to Persuasion • Involves being persuaded in a manner that is NOT based on the arguments or the message content (only superficial things). • For example, after reading a political debate you may decide to vote for a candidate because you like the sound of the person's voice, ...