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Slide 1
Slide 1

... • Speed • Efficiency • Flexibility ...
Lecture 1
Lecture 1

... • Once a market offering is developed to meet target market needs, intended customers must be informed of the offering. Integrated marketing communications (IMC) comprises: – advertising – sales promotions – personal selling – direct selling, and – public relations ...
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... of one of the most important aspects of any music career. Being a great musician won't do you any good if no one knows you exist! Course objectives By the end of the semester, students should be able to… -understand such concepts as branding, marketing, reach and advertising -identify audience segme ...
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... Before determining its marketing strategy the firm ought to consider: Overall company objectives. Marketing strategy needs to fit in with the direction the company wishes to go. The firm’s position and the state of the market. A SWOT analysis is a useful tool. What resources are available. ...
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... I have a passion for Product Marketing and Management and my dream is to become a Product Manager within software industry,  I am currently working as a Product Marketing Manager-Intern with a Wealth Management Software start-up in Connecticut. I am helping the firm in launching their product .  D ...
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...  Someone who can dream up and execute demand generation campaigns that result in real leads that our world class sales team will close  A champion for guerilla marketing who takes big risks to gain traction in a dynamic market  A person based in or near Arlington, VA – being in the office as a te ...
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... valid experience for marketing majors is an internship or co-op that requires skills and knowledge obtained from College of Business marketing courses. Positions should be similar to an entry-level position that these students would get out of college. Marketing interns may work with product and bra ...
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... ...
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... of our hotel brand in a digital world. This role coordinates with internal marketing and PR will ensure consistency in voice and cultivating a social media referral network, as a target achievement for marketing aim results. ...
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Viral marketing

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. Internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks. Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company webpage or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass it along through e-mail or posting it on a blog, webpage or social media profile. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most commonly utilized transmission vehicles for viral messages include: pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an ""endless amount of potential forms and vehicles the messages can utilize for transmission"", including mobile devices.The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period of time.The term ""VRL marketing"" has also been used pejoratively to refer to stealth marketing campaigns—marketing strategies that advertise a product to people without them knowing they are being marketed to.
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