• Study Resource
  • Explore Categories
    • Arts & Humanities
    • Business
    • Engineering & Technology
    • Foreign Language
    • History
    • Math
    • Science
    • Social Science

    Top subcategories

    • Advanced Math
    • Algebra
    • Basic Math
    • Calculus
    • Geometry
    • Linear Algebra
    • Pre-Algebra
    • Pre-Calculus
    • Statistics And Probability
    • Trigonometry
    • other →

    Top subcategories

    • Astronomy
    • Astrophysics
    • Biology
    • Chemistry
    • Earth Science
    • Environmental Science
    • Health Science
    • Physics
    • other →

    Top subcategories

    • Anthropology
    • Law
    • Political Science
    • Psychology
    • Sociology
    • other →

    Top subcategories

    • Accounting
    • Economics
    • Finance
    • Management
    • other →

    Top subcategories

    • Aerospace Engineering
    • Bioengineering
    • Chemical Engineering
    • Civil Engineering
    • Computer Science
    • Electrical Engineering
    • Industrial Engineering
    • Mechanical Engineering
    • Web Design
    • other →

    Top subcategories

    • Architecture
    • Communications
    • English
    • Gender Studies
    • Music
    • Performing Arts
    • Philosophy
    • Religious Studies
    • Writing
    • other →

    Top subcategories

    • Ancient History
    • European History
    • US History
    • World History
    • other →

    Top subcategories

    • Croatian
    • Czech
    • Finnish
    • Greek
    • Hindi
    • Japanese
    • Korean
    • Persian
    • Swedish
    • Turkish
    • other →
 
Profile Documents Logout
Upload
Marketing Exec JD
Marketing Exec JD

... Quality focus - Regularly provides constructive feedback to achieve quality results. Establishes processes for monitoring and evaluating the success of projects and uses lessons learned to improve future projects. Influencing & negotiating - Identifies and understands other people’s agenda and prior ...
IMC * 4 Days Day One
IMC * 4 Days Day One

... data and analytics - digitalization ...
Document
Document

Regulating Marketing Delivery
Regulating Marketing Delivery

cv - Oscar Riveros
cv - Oscar Riveros

... Develop and coordinate Digital Media Marketing business plans, market research and strategic implementation regarding web intelligence; web design, social media marketing, search engine optimization, graphic design and online video. Key achievements: ...
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

... 11. Explain the different Marketing Management Orientations. 12. Discuss any five forces of Micro environment that affect the ability of a company while serving it’s customers. 13. Explain the different types of consumer buying decision behavior. 14. Explain the three levels at which a product is pl ...
marketing: chapter 1-3 activity
marketing: chapter 1-3 activity

... concept—that is, marketers first identify consumer needs and then provide products that satisfy those needs, ensuring the firm’s long-term profitability. A need is the difference between a consumer’s actual state and some ideal or desired state. When the difference is big enough, the consumer is mot ...
Document
Document

... The ability to process secure donations An email campaign tool that complies with federal antispam laws A website analytics tool (like Google Analytics) A social media strategy A listening tool (so you can monitor online conversations) Great follow-up for online donors and supporters Smooth integrat ...
Job Spec Senior Marketing Communications Manager
Job Spec Senior Marketing Communications Manager

... Globally B2B organisations are realising that they need to transform their marketing communications and tactics for a digital world. But many are struggling with the transformation, unsure of what needs to be done and lacking the expertise to drive change. These companies need a strong, digitally ad ...
Cynthia Williams
Cynthia Williams

... NORTH CAROLINA STATE UNIVERSITY, Raleigh, NC Concentration in Technology Evaluation & Commercialization and New Product Development Key Projects and Activities  Medical Equipment Redesign: Client firm requested help in redesigning sterilization component for competitive advantage. With team, define ...
Topic Seven PowerPoint File
Topic Seven PowerPoint File

... Market coverage (inclusive, selective, or exclusive distribution Specific channel members Inventory management Warehousing Distribution centres Order processing Transportation Reverse logistics ...
Topic 7 Marketing Mix
Topic 7 Marketing Mix

... Market coverage (inclusive, selective, or exclusive distribution Specific channel members Inventory management Warehousing Distribution centres Order processing Transportation Reverse logistics ...
HOW TO GENERATE CONSISTENT LEADS ONLINE SME ACCELERATE SERIES 4
HOW TO GENERATE CONSISTENT LEADS ONLINE SME ACCELERATE SERIES 4

... Thomas Cheah is the Principal CTO-for-hire of Procto Sdn Bhd. He is an experienced senior technologist who has strong business sense and entrepreneur spirit. He has been the CTO of many small medium enterprises, responsible for innovating their business model through strategic business technology ma ...
e-Word-of-Mouth Marketing
e-Word-of-Mouth Marketing

... Traditional advertising is rapidly changing. Static ads in magazines, newspapers, and television serve a very useful purpose; however, many companies are finding the Internet to be a great dynamic advertising vehicle to supplement their television and print advertising efforts. Certainly, e-word-of- ...
Marketing Exec
Marketing Exec

...  Assist with the production and mailing of the annual directory  Contribute to TPD’s output on social media channels, including closed alumni groups  Help ensure all course content remains up to date on TPD website pages  Assist in generating regular marketing reports including clickthrough rate ...
BMRKT_8_Y3 MRKT7013 Integrated Marketing Communications
BMRKT_8_Y3 MRKT7013 Integrated Marketing Communications

... sponsorship opportunities. In order to avoid dilution of the benefits of the sponsorship through the involvement of direst competitors, category exclusivity is common at major events. However, this creates a dilemma for competitors who wish to use the event for marketing purposes”, (Jobber and Fahy, ...
here - Internet Marketing Association
here - Internet Marketing Association

... Social Media Policies and Procedures Created by KCOMM ...
Integrated Marketing Communication Strategy
Integrated Marketing Communication Strategy

... The way in which information is provided to the potential customers. ...
Marketing Engage PPT here
Marketing Engage PPT here

... basis the overall vision and ROI of business.  We cover all aspects of Pay Per Click Management, right from stage of strategy to managing the Adwords and optimizing your end-to-end PPC management service, so that you focus on your business operations while we handle marketing.  Our research tools ...
Digital Marketing Strategist
Digital Marketing Strategist

... timely delivery of key website development projects and campaign goals are being met. ● Remain up-to-date on current & emerging technologies within the Shopify ecosystem and how they can be incorporated into the existing business plan. ● Work with external development agency to setup integrations ac ...
Wildnet Technologies Launches New Website
Wildnet Technologies Launches New Website

... easy to navigate. Deep research into appropriate key words and well written web page content that is appropriate to the client company’s image has resulted in outstanding success. Now Wildnet Technologies has turned its attention to the new innovations of the Internet - Blog Marketing and Articles M ...
Chapter 14
Chapter 14

... MARKETING PHYSICAL EDUCATION/SPORT PROGRAMS • MARKETING – TRIES TO IDENTIFY CONSUMER DESIRES FOR PRODUCTS AND SERVICES – TARGETS SPECIFIC POPULATIONS – PROMOTES PRODUCTS AND SERVICES – DEVELOPS STRATEGIC MARKETING PLANS ...
Chapter 01
Chapter 01

... Tools Of IMC: 4- Sales Promotion Activities that provide extra value / incentive to sales force / channel or consumers to stimulate sales. Consumer and / or trade focused. $240 billion in 1999. Tools Of IMC: 5- Public Relations / Publicity Publicity not paid for, communication - news story, editoria ...
LECTURE 03
LECTURE 03

... changes that are slow to form once in place, they influence us for some time between seven and ten years or longer. ...
advertising - Marketing 1101
advertising - Marketing 1101

... • Different Methods of promoting your product or service – Public Relations - establishing a favorable image – Publicity - feeding media of information that is Of public interest (free advertisement) – Sales Promotions – Merchandising - point-of-sale display ...
< 1 ... 543 544 545 546 547 548 549 550 551 ... 594 >

Viral marketing

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. Internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks. Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company webpage or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass it along through e-mail or posting it on a blog, webpage or social media profile. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most commonly utilized transmission vehicles for viral messages include: pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an ""endless amount of potential forms and vehicles the messages can utilize for transmission"", including mobile devices.The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period of time.The term ""VRL marketing"" has also been used pejoratively to refer to stealth marketing campaigns—marketing strategies that advertise a product to people without them knowing they are being marketed to.
  • studyres.com © 2026
  • DMCA
  • Privacy
  • Terms
  • Report