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Transcript
Proven Internet Marketing Strategies for the Next Generation Presented for: the Internet Marketing Association Presented by: Sinan Kanatsiz, CEO KCOMM, Chairman IMA Presentation: www.kcommhtml.com/ima/leadership.pdf Contact: [email protected] | 949.443.9300 t Sinan Kanatsiz, C.I.M. Chairman & CEO KCOMM Chairman and Founder Internet Marketing Association Member of the Board of Directors State Assistance Fund for Enterprise, Business and Industrial Development Corporation (SAFE-BIDCO) Member of the Board of Directors Pretend City Children's Museum Member of the Board of Governors Chapman University YMCA National Outreach Chairman Youth and Government Trustee Boys Town California 2 History of KCOMM KCOMM has been in business for 20 years, founded in a sewing room in Orange, California, in 1995 KCOMM works with over 100 employees and independent contractors in various countries with core competencies in several work disciplines We have worked with over 1,000 brands, ranging from fortune 100 companies to boutique businesses in all types of industries 3 Partial Clientele Snapshot ARC Investment Partners Community Foundation of Orange / Roger Hobbs Foundation Capital Pacific Holdings (CPH) Home Builder Chapman University Emplicity Endevco Boys Town of California Herbalife IBM Lennar Homes Orange County Transportation Authority (OCTA) Oracle QLogic QuantumShpere Sony Toshiba US Auto Parts Wells Fargo Internet Marketing Association Founded in 1999 900,000 professional members Past events with Google, IBM, HP, Microsoft, Oracle, University of Phoenix, Adobe and Yahoo Board of Directors include top influencers related to internet Strong advocate for continued education, CIM No-cost membership Discuss real-time topics and news Developing curriculum for University courses and accreditation IMPACT Video: http://www.youtube.com/watch?v=Cw67YhS3Knw Search Engine Optimization Best Practices 6 Organic SEO vs. Pay Per Click 7 Provide Quality Content Quality content is the #1 influence of site ranking on search engines Research keywords relevant to each page Use a mix of keywords and phrases that may be searched 8 Identify Keywords On Your Website Meta Tag Analysis Identify keywords on each page of your website Write unique tags for each of the pages on your website Insert new meta tags into website 9 Notify Search Engines Of Mobile Sites Configure mobile sites for accurate indexing Mobile sites use a different format from normal desktop sites Management methods and expertise are very much different Create/submit mobile sitemap and submit to search engines 10 Search Engine Analytics 11 Search Engine Keyword Analytics 12 Email Marketing Best Practices 13 Email Marketing Best Practices Alternative Email Marketing Programs Yield Strong Open Rate and Click Through Comprehensive Open Rate, Click Thru Reporting Who Opened Email, Page View Timestamp Easy Export to CRM or Excel Social Media Marketing Best Practices 18 Social Media Best Practices and Approach Establish your social media properties Facebook, LinkedIn, and Twitter (for some) Build an audience of followers Post meaningful rich content Ask questions and create open engagement Mix laughter with serious business Position your content as a thought leader, never sell on social media, educate! Create a coolness and community to your social media Monitor and engage your networks What Social Media Properties Are Right For You? Its all about getting “Engaged” 21 Stories That Engage Us, Content = King! Vs. 22 Engaging Content – Integration, Rich Media 23 Types of Content Shared by Internet Users on Social Media Sites 24 Social Media Shares’ Motivations 25 How B2B Decision-Makers Are Using Social Media 26 Social by the numbers 27 Mobile is the new “it thing” 28 www.facebook.com/kcomm 29 Social Media Policies and Procedures Created by KCOMM 30 Why is Social Media so Important? What it can do for your business: 1. 2. 3. 4. 5. 6. 7. 8. 9. Branding Lead generation Engage with customers Generate relevant traffic Customer feedback Announce new products or services Understand customer preferences Influence search engine rankings Enhance customer relationship NuVision Federal Outbound Promotion 32 NuVision Federal Case Study 33 NuVision Federal Case Study 34 Social Media Analytics 35 Other Social Media Priorities/Options Pinterest Google+ SnapChat Instagram Yelp YouTube “$3 Billion is not enough, I want more” Evan Spiegel, 23, founder, snapchat 36 Closing Thoughts Internet Marketing and Social Media are Constantly Evolving Have good consultants, team members and lead the conversation within your community, company and industry Talk to your children, grandchildren, the next generation about trends in Social Media and Internet Marketing My daughter loves Uber Closing vids: http://www.youtube.com/watch?v=0eUeL3n7fDs https://www.youtube.com/watch?v=dllP66eSDb4 Proven Internet Marketing Strategies for the Next Generation Presented for: the Internet Marketing Association Presented by: Sinan Kanatsiz, CEO KCOMM, Chairman IMA Presentation: www.kcommhtml.com/ima/leadership.pdf Contact: [email protected] | 949.443.9300 t