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Donor Engagement within the Development Office is currently
Donor Engagement within the Development Office is currently

... The University of Calgary is Canada's leading next-generation university, a living, growing and youthful institution that embraces change and opportunity with a can-do attitude. The university has a clear strategic direction - Eyes High. We aspire to be Canada's most entrepreneurial university in th ...
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Marketing in the Digital Age
Marketing in the Digital Age

... The list of topics is not exhaustive, but is wide enough to cover a broad spectrum of issues typically faced by Marketing Directors in a company. The topics will cover strategy, brand management, agency role, role of PR, and building an influencer strategy. There will be several more case studies th ...
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... If a strategy is to provide education to a new market (such as the exurban), the tactics may involve the marketing decisions made to carry this out. ...
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HONSM1104 - Marketing Dev Specialist copy

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... of this old proverb is that there is always more than one method to accomplish a particular goal. Marketing is no different. There are nearly unlimited methods for marketing; in the end, all marketing comes down to communication. Successful marketers have learned to effectively communicate informati ...
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The Four P`s of Marketing

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Date sent - University of Southern Maine

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Understanding Marketing Before starting to market your club, it is

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Viral marketing

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. Internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks. Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company webpage or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass it along through e-mail or posting it on a blog, webpage or social media profile. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most commonly utilized transmission vehicles for viral messages include: pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an ""endless amount of potential forms and vehicles the messages can utilize for transmission"", including mobile devices.The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period of time.The term ""VRL marketing"" has also been used pejoratively to refer to stealth marketing campaigns—marketing strategies that advertise a product to people without them knowing they are being marketed to.
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