• Study Resource
  • Explore Categories
    • Arts & Humanities
    • Business
    • Engineering & Technology
    • Foreign Language
    • History
    • Math
    • Science
    • Social Science

    Top subcategories

    • Advanced Math
    • Algebra
    • Basic Math
    • Calculus
    • Geometry
    • Linear Algebra
    • Pre-Algebra
    • Pre-Calculus
    • Statistics And Probability
    • Trigonometry
    • other →

    Top subcategories

    • Astronomy
    • Astrophysics
    • Biology
    • Chemistry
    • Earth Science
    • Environmental Science
    • Health Science
    • Physics
    • other →

    Top subcategories

    • Anthropology
    • Law
    • Political Science
    • Psychology
    • Sociology
    • other →

    Top subcategories

    • Accounting
    • Economics
    • Finance
    • Management
    • other →

    Top subcategories

    • Aerospace Engineering
    • Bioengineering
    • Chemical Engineering
    • Civil Engineering
    • Computer Science
    • Electrical Engineering
    • Industrial Engineering
    • Mechanical Engineering
    • Web Design
    • other →

    Top subcategories

    • Architecture
    • Communications
    • English
    • Gender Studies
    • Music
    • Performing Arts
    • Philosophy
    • Religious Studies
    • Writing
    • other →

    Top subcategories

    • Ancient History
    • European History
    • US History
    • World History
    • other →

    Top subcategories

    • Croatian
    • Czech
    • Finnish
    • Greek
    • Hindi
    • Japanese
    • Korean
    • Persian
    • Swedish
    • Turkish
    • other →
 
Profile Documents Logout
Upload
File
File

... most businesses. The winners tomorrow will be the companies that figure out how to take steps using personal attention, online and other technologies to improve, enhance, personalize, and deepen customer relationships. This is Concierge Marketing.  "In fact, the age of concierge marketing is ideal ...
6-12 Month Marketing and Sales Assistant Internship
6-12 Month Marketing and Sales Assistant Internship

... 3) Commuter travel to work (accommodation will be found within an acceptable commuting distance from the workplace, if that requires more than a sensible walk then a bus/train ticket will be provided). This will be sourced and managed on your behalf by ESPA. These benefits have an approximate value ...
- International Burch University
- International Burch University

... Abstract: Integrated marketing communication (IMC) emerged as a concept in the late twentieth century and its significance has been mounting ever since. Nowadays, companies are necessitated by the intensity of competition to use integrated marketing communication components in order to be effective. ...
Lower prices.
Lower prices.

... products are offered by competitors. For example, when Coke introduced its new product, Vault, Pepsi suffered a decrease in sales for its existing product Mountain Dew. Businesses are also looking at environmental issues, political climate, cultural issues, and technology ...
Green Marketing Green Marketing Theory, Practice, and Strategies
Green Marketing Green Marketing Theory, Practice, and Strategies

... environment and consumption addressing the effects of consumption on environment. It devotes considerable attention to the conditions for potential consumers to act in an ecologically responsible manner. ...
Integrated Marketing Communications Promotional Strategies at a Glance Chapter 14
Integrated Marketing Communications Promotional Strategies at a Glance Chapter 14

... influences the consumer in making a purchase decision.  A promotional strategy is also referred to as Marketing Communications.  Combining the various promotional tools is called the promotional mix.  Firms may use one promo tool, or all of them. This is dependent on many factors. ...
Marketing Assistant - St Vital Centre (June, 2011)
Marketing Assistant - St Vital Centre (June, 2011)

Presentation - Canadian Public Health Association
Presentation - Canadian Public Health Association

... children.  Government of Canada to appoint a panel of public health experts to define the age threshold and what constitutes unhealthy food and beverages.  GoC creates, approves and enforces a regulatory regime that ends all marketing of unhealthy food and beverages to children ...
Marketing Concepts - Veterinary Staff Unlimited
Marketing Concepts - Veterinary Staff Unlimited

... Mission Statement Overall Company Objectives Competitive Strategies Marketing Objectives Marketing Strategies ...
What is “marketing”?
What is “marketing”?

... prices the competition ...
7 functions of Marketing!
7 functions of Marketing!

... notes for this questions) Which of the seven functions do you understand? List those functions with a short definition, in your ...
About Us Encore Tickets is a ticketing company specialising in
About Us Encore Tickets is a ticketing company specialising in

... tickets for the whole of London's West End theatres including tactical promotional rates and innovative packages, plus attractions, river cruises, sightseeing tours and restaurants. We have also recently acquired a gigs ticketing company, enabling us to sell rock and pop tickets through the Stargree ...
B. Mailing List - International Business courses
B. Mailing List - International Business courses

... B. close sales, cultivate prospects, engage customers with brand C. cultivate prospects, open sales, regulate media D. create dialogue with the customer, close sales, engage customers with employees 10) What is the primary means of payment in most direct-marketing transactions? A. cash B. check C. c ...
Role of Marketing ppt ib2_ch_24_role_of_marketing
Role of Marketing ppt ib2_ch_24_role_of_marketing

... Marketing to Consumers ...
marketing fundamentals
marketing fundamentals

... Why marketing is important and where marketing fits in organization ...
Top marketing tips to get 2013 off to a great start
Top marketing tips to get 2013 off to a great start

... Marketers love a good matrix ...
Agenda for Marketing Planning Workshop
Agenda for Marketing Planning Workshop

... Review of key competitors (and the opportunities they create). ...
TELEVISION NETWORK MARKETING AND ON
TELEVISION NETWORK MARKETING AND ON

... Create presentation materials for team meetings as well as for sales that position the bouquets to various advertisers and stakeholders Establish SLA’s with relevant Divisions ...
Senior Marketing Communications Specialist
Senior Marketing Communications Specialist

... the key business objectives and drive growth for the Process Technologies Division of Filtration Group. This key individual will help develop multi-channel (web, social media, trade show, B2B, industry associations) marketing plans which supports the vision and strategy for the business and leverage ...
International Marketing Management (MIMM)
International Marketing Management (MIMM)

... The Master’s Programme in International Marketing Management integrates marketing, international business and technology management disciplines to address the needs of global firms operating in turbulent environments facing growing challenges in their marketing management. The programme focuses espe ...
Chapter 14 Direct Marketing and Marketing on the Internet
Chapter 14 Direct Marketing and Marketing on the Internet

... Due to the infancy of Internet, it is still very hard to measure Internet users. Here are a few information sources that are available or soon will be:  Nielsen Media Research and Commerce Net ...
Membership Manager
Membership Manager

... portfolio management to financial planning and wealth management. We are committed to building a collaborative culture where people love what they do and feel motivated to use their creative energy to build innovative training solutions for our customers evolving in the global financial industry. Ou ...
Bridging the Digital Divide: Social Marketing Applied
Bridging the Digital Divide: Social Marketing Applied

... Marketing (SM) was “born” as a discipline in the 1970’s…. z when Philip Kotler and Gerald Zaltman realized that the same marketing principles that were being used to sell products to consumers z could be used to “sell” ideas, attitudes and behaviors. ...
The Role of Marketing in Our Lives
The Role of Marketing in Our Lives

... • We generally think about advertising, but it also includes all forms of communication—PR, sales force, banner ads, key words, product placement, etc. • The decisions made are not just content, but: ...
Specialist qualifications for pharmaceutical marketers
Specialist qualifications for pharmaceutical marketers

... Find out more about Cambridge Marketing College’s specialist qualifications for pharmaceutical marketers. Specialist pathways Cambridge Marketing College has developed specialist pathways for pharmaceutical marketers at two levels: CIM Professional Certificate in Marketing and CIM Professional Diplo ...
< 1 ... 502 503 504 505 506 507 508 509 510 ... 538 >

Guerrilla marketing

Guerrilla marketing is an advertisement strategy concept designed for small businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level. Some large companies use unconventional advertisement techniques, proclaiming to be guerrilla marketing but those companies will have larger budget and the brand is already visible. The main point of guerrilla marketing is that the activities are done exclusively on the streets or other public places, such as shopping centers, parks or beaches with maximum people access so as to attract much audience.Unlike typical public marketing campaigns that utilize billboards, guerrilla marketing involves the application of multiple techniques and practices in order to establish direct contact with the customers. One of the goals of this interaction is to cause an emotional reaction in the clients and the final goal of marketing is to get people to remember brands in a different way than they are used to . The technique involves from flyer distribution in public spaces to creating an operation at major event or festival mostly without directly connecting to the event but using the opportunity. The challenge with any guerrilla marketing campaign is to find the correct place and time to do the operation without getting involved in legal issues. The different types of guerrilla marketing are: Ambient, Ambush, Stealth, Viral and the new concept called Street Marketing, coined by Dr. Marcel Saucet, Professor at University of San Diego and Harvard case study lecturer in his book Street Marketing TM, in 2013.
  • studyres.com © 2025
  • DMCA
  • Privacy
  • Terms
  • Report