Vice President, Marketing: David Riemer joined Quokka after
... Responsible for the marketing teams on both the BtoB and Consumer sides of the business during Yahoo! tenure; in consumer role, oversaw staff of 100 marketers; managed product marketing and go-to-market efforts for virtually all of Yahoo!’s products across their customer base of 500M, including Inte ...
... Responsible for the marketing teams on both the BtoB and Consumer sides of the business during Yahoo! tenure; in consumer role, oversaw staff of 100 marketers; managed product marketing and go-to-market efforts for virtually all of Yahoo!’s products across their customer base of 500M, including Inte ...
The advantages of the marketing orientation
... Product Orientation Believes that • what sells is the quality of the product Concentrates on • product design and technical improvements Dangers • falling in love with the product • ignoring changing customer needs (myopia) ...
... Product Orientation Believes that • what sells is the quality of the product Concentrates on • product design and technical improvements Dangers • falling in love with the product • ignoring changing customer needs (myopia) ...
Social Marketing Month in Public Health
... Social marketing provides a powerful tool to support lasting health behavior change for the populations we serve. It is much more than advertisements, PSAs, or focus groups. Its planning process provides a way to understand the determinants of unhealthy behaviors, as well as the issues and motivatio ...
... Social marketing provides a powerful tool to support lasting health behavior change for the populations we serve. It is much more than advertisements, PSAs, or focus groups. Its planning process provides a way to understand the determinants of unhealthy behaviors, as well as the issues and motivatio ...
Example 1 - Sandbox Advisors
... Significantly increased contact generation and qualified leads (by 15-20%), with very low budget that permitted only direct marketing activities Received responsibility for multiple regions due to excellent performance & display of relevant marketing and industry related expertise Revamped entire co ...
... Significantly increased contact generation and qualified leads (by 15-20%), with very low budget that permitted only direct marketing activities Received responsibility for multiple regions due to excellent performance & display of relevant marketing and industry related expertise Revamped entire co ...
Any questions???
... want to solve them through individual actions? b) How do we convince them to think about issues in such a way that they want to solve them through public policies? ...
... want to solve them through individual actions? b) How do we convince them to think about issues in such a way that they want to solve them through public policies? ...
7 Key Marketing Functions
... pizza smaller for a snack not a meal. Also offered non-traditional toppings such as corn & tuna. ...
... pizza smaller for a snack not a meal. Also offered non-traditional toppings such as corn & tuna. ...
day-12-slides
... • Personal appeals allow for direct interaction between a company representative and a customer • Mass appeals seek to reach many prospective customers at the same time • New appeals – Guerrilla marketing – Viral marketing – Buzz and hype ...
... • Personal appeals allow for direct interaction between a company representative and a customer • Mass appeals seek to reach many prospective customers at the same time • New appeals – Guerrilla marketing – Viral marketing – Buzz and hype ...
Marketing Chapter 1 - Garnet Valley School District
... specific topic. Compare your notes with the other people in the class that have the same topic. Return to your group and explain your topic to the other members of your group. When the other members of your group explain their topic, take notes on that topic. ...
... specific topic. Compare your notes with the other people in the class that have the same topic. Return to your group and explain your topic to the other members of your group. When the other members of your group explain their topic, take notes on that topic. ...
Making the most of the digital options in your marketing armoury
... I am sure that many will have come across the term ‘digital marketing’ in recent times - as it is the latest buzz word in marketing and business development. But what is it? And how can your business benefit from it during these tough economic trading conditions? You don’t have to look much further ...
... I am sure that many will have come across the term ‘digital marketing’ in recent times - as it is the latest buzz word in marketing and business development. But what is it? And how can your business benefit from it during these tough economic trading conditions? You don’t have to look much further ...
Chilypep Marketing and Communications Officer JD PS
... Lead on copywriting for all marketing communications and activities Manage the design, production and printing of promotional literature Support development of brand materials and act as brand guardian - ensuring the organisation, all staff and external parties follow brand guidelines Develo ...
... Lead on copywriting for all marketing communications and activities Manage the design, production and printing of promotional literature Support development of brand materials and act as brand guardian - ensuring the organisation, all staff and external parties follow brand guidelines Develo ...
Internet Marketing - Niagara University
... accrue points for his check-ins. Eventually, when he has the most points per place he would then become the’Mayor’ of that destination.. ...
... accrue points for his check-ins. Eventually, when he has the most points per place he would then become the’Mayor’ of that destination.. ...
File - Coach Matt James
... • A special event is a one-time or infrequently occurring event outside normal programs or activities of the sponsoring or organizing body • To the customer or guest, a special event is an opportunity for a leisure, social or cultural experience outside the normal range of choices or beyond everyday ...
... • A special event is a one-time or infrequently occurring event outside normal programs or activities of the sponsoring or organizing body • To the customer or guest, a special event is an opportunity for a leisure, social or cultural experience outside the normal range of choices or beyond everyday ...
marketing manager
... Analysis of previous marketing campaigns and execute targeted selections on internal database system ...
... Analysis of previous marketing campaigns and execute targeted selections on internal database system ...
SOCIAL NETWORK MARKETING:
... accrue points for his check-ins. Eventually, when he has the most points per place he would then become the’Mayor’ of that destination.. ...
... accrue points for his check-ins. Eventually, when he has the most points per place he would then become the’Mayor’ of that destination.. ...
Tuesday, January 20
... Write it on the sticky note and put it next to your expectation on the poster. ...
... Write it on the sticky note and put it next to your expectation on the poster. ...
Personal Selling Personal Selling Hurdles
... Event Sponsorship – Concerts, sporting events – Product placement in movies ...
... Event Sponsorship – Concerts, sporting events – Product placement in movies ...
Chapter 2: Linking Marketing and Corporate Strategies
... Labeling of firms can decrease effectiveness ...
... Labeling of firms can decrease effectiveness ...
Personal statement
... leader with an emphasis on utilising the strengths of colleagues and creating an environment of forward thinking ideas driven by business needs, sales targets and innovative marketing solutions. ...
... leader with an emphasis on utilising the strengths of colleagues and creating an environment of forward thinking ideas driven by business needs, sales targets and innovative marketing solutions. ...
The Advertising campaign
... know if they are effective – so they have to measure their effect • Surveys can find out • Has the ad been seen or heard? • Is the brand recognized? • Can the message be identified? • What level of interest has the ad raised? • These questions can be asked by market researchers ...
... know if they are effective – so they have to measure their effect • Surveys can find out • Has the ad been seen or heard? • Is the brand recognized? • Can the message be identified? • What level of interest has the ad raised? • These questions can be asked by market researchers ...
Advertising & Promotion
... • Carefully prepared messages delivered to carefully targeted audiences • Six-fold increase between 1980 and 2010 ...
... • Carefully prepared messages delivered to carefully targeted audiences • Six-fold increase between 1980 and 2010 ...
3.04 Digital Marketing
... one of three methods: cost per impression (payment for every website visitor who sees the ad) cost per click (payment for every website visitor who ...
... one of three methods: cost per impression (payment for every website visitor who sees the ad) cost per click (payment for every website visitor who ...