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Meredith Sneddon - Oxford Brookes University
Meredith Sneddon - Oxford Brookes University

... My time as a TDE marketing intern has given me a wide breadth of experience in many vital areas of marketing. The internship has been split into two main focuses, events and news and PR. An understanding of these areas as well as chances to participate in other key areas of marketing such as social ...
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Marketers add to Brexit fallout fears for Ireland
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... A third of Irish marketing professionals believe Britain leaving the EU will have a negative impact on their company’s turnover this year. New work undertaken by Amárach Research on behalf of the Marketing Institute of Ireland found that the figure rises to 40% where 2017 revenues are concerned. Whi ...


... industrial establishments’ data, we conclude that market share is affected by the membership of a particular economic sector rather than variables associated with marketing decisions. Therefore, we decided to perform again the analysis by industrial sector, finding statistically significant impacts ...
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Green marketing

Green marketing is the marketing of products that are presumed to be environmentally preferable to others. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. Other similar terms used are environmental marketing and ecological marketing.Green, environmental and eco-marketing are part of the new marketing approaches which do not just refocus, adjust or enhance existing marketing thinking and practice, but seek to challenge those approaches and provide a substantially different perspective. In more detail green, environmental and eco-marketing belong to the group of approaches which seek to address the lack of fit between marketing as it is currently practiced and the ecological and social realities of the wider marketing environment.The legal implications of marketing claims call for caution. Misleading or overstated claims can lead to regulatory or civil challenges. In the United States, theFederal Trade Commission provides some guidance on environmental marketing claims. This Commission is expected to do an overall review of this guidance, and the legal standards it contains, in 2011.
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