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Marketing
Marketing

... Individuals exhibiting high energy, leadership potential, enthusiasm, and creativity are sought by employers in marketing. Strong analytical abilities, including knowledge of statistics, computers and finance are also required. Finally, marketing requires both oral and written communication. ...
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What is your go-to

... -what are your plans for ensuring people are purchasing your products every day you sell? -Why what will you do to make sure people will be coming to YOU for this specific product or service? What is your branding strategy? -Do you have an attractive logo, slogan, overall business image that is posi ...
ABHISHEK NAIR
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...  Currently working with Conscient Football as Sales & Marketing Executive.  Resourceful and competent to create win-win relationship with internal as well as external stakeholders through excellent coordination/ negotiation skills for smooth functioning of programs.  Demonstrated excellence in de ...
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Basic Marketing, 17e
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... $25,000, and the results were pretty positive—people in general seemed reasonably satisfied with DMV’s services. As the agency’s managers were busy congratulating themselves, one manager remarked, “So much for how people feel about us now. We’ll have to work even harder just to maintain the current ...
The Fundamentals of the Global Marketing Mix
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Green marketing

Green marketing is the marketing of products that are presumed to be environmentally preferable to others. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. Other similar terms used are environmental marketing and ecological marketing.Green, environmental and eco-marketing are part of the new marketing approaches which do not just refocus, adjust or enhance existing marketing thinking and practice, but seek to challenge those approaches and provide a substantially different perspective. In more detail green, environmental and eco-marketing belong to the group of approaches which seek to address the lack of fit between marketing as it is currently practiced and the ecological and social realities of the wider marketing environment.The legal implications of marketing claims call for caution. Misleading or overstated claims can lead to regulatory or civil challenges. In the United States, theFederal Trade Commission provides some guidance on environmental marketing claims. This Commission is expected to do an overall review of this guidance, and the legal standards it contains, in 2011.
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