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Transcript
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.COM. DEGREE EXAMINATION – COMMERCE
SIXTH SEMESTER – SUPPLEMENTARY – JUNE 2012
CO 6601 – INTERNATIONAL MARKETING
Date : 28-06-2012
Time : 2:00 - 5:00
Dept. No.
Max. : 100 Marks
SECTION –A
(10x2=20 marks)
ANSWER ALL THE QUESTIONS
1. What is Globalization?
2. What is ‘tariff’?
3. What is Franchising?
4. What is Licensing?
5. What is meant by product policy?
6. Explain the term ‘adaptation’.
7. What is pricing?
8. What is Freight in international pricing?
9. What is meant by Channels of Distribution?
10. What is FOB?
SECTION-B
(5x8=40 MARKS)
ANSWER ANY FIVE QUESTIONS:
11. How do you classify foreign markets?
12. Explain the political factors affecting International Marketing.
13. Explain the parameters for market choice decision.
14. Explain the significance of Joint ventures in International Marketing.
15. What are the strategies to be followed to promote International products?
16. Write a note on International pricing terms.
17. What is the role of foreign agents in International channels?
18. Explain the factors affecting channel decision.
SECTION-C
(2x20=40 MARKS)
ANSWER ANY TWO OF THE FOLLOWING:
19. What is International Marketing? Explain the various stages of International Marketing.
20. What are the different ‘modes of entry’ into global markets?
21. Explain the factors for choosing channels of distribution in selected foreign countries with
suitable examples.
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