Download What is your go-to

Section 4
Overview of the Market
Things to Consider
Include the following key points:
• What is your go-to-market strategy?
- Word-of-mouth Marketing is the passing of information from person to person by oral communication.
Customers are very excited to share with the world the brands they love.
-Diversity Marketing: Develop a customized marketing plan by analyzing different customer segments
based on cultural differences including tastes, expectations, beliefs, world views, and specific needs.
- Online Marketing: As commerce has propagated to the Internet, a new form of marketing has emerged.
From online banners to those annoying pop ups, online marketers have attempted to get their customers attention
any way they can.
- Event Marketing: Creating events is a great way to drive sales. Customers often need a reason to shop and events
can often offer the perfect reason.
- Freebie Marketing: Promote free give-aways or sell your products and services sold at low rates to boost the
sales of other related products or services.
- Niche Marketing: Finding a niche and filling it could be described as the secret recipe for growth in overcrowded marketplaces.
- Social Media Marketing: Social media sites like Facebook and Twitter offer a unique opportunity for savvy
businesses willing to invest in customer engagement. Social media marketing is still in its infancy but is growing up
rather quickly.
- Cross-Media Marketing: Provide customers information through multiple channels like email, physical mail,
websites, and print and online advertisements to cross promote your products and services.
- Promotional Marketing: Promotional marketing is a business marketing strategy designed to stimulate a
customer to take action towards a buying decision. Examples: samples, coupons, or contests.
- Free Sample Marketing: Unlike Freebie Marketing, this is not dependent on complementary marketing, but
rather consists of giving away a free sample of the product to influence the consumer to make the purchase.
- Personalized marketing (also called personalization, and sometimes called one-to-one marketing) is an extreme
form of product differentiation.
-others……
-Explain how you plan to continue to do this successfully.
How are you getting your new business attention?
How will you drive market demand for your product?
-what are your plans for ensuring people are purchasing your products every day you sell?
-Why what will you do to make sure people will be coming to YOU for this specific product or service?
What is your branding strategy?
-Do you have an attractive logo, slogan, overall business image that is positive to consumers?
-How do each of your projects work together with you as an entrepreneur to create and maintain a
brand?
What is your pricing strategy?
-Are you price higher than your competitors and provide a high quality product/ service
-are you priced lower than competition- do u think customers will appreciate the low cost, products and
convenience?
-how will your price positively affect your success?
What is your marketing communication plan?
- How do u use technology, word of mouth, advertisement, etc to increase customers every day.
- How much time are you dedicating to attract and retain customers?
What is your distribution plan?
-how have you made a plan to effectively serve customers your good or service – how have you ensured
sales will run smoothly?
What is your customer retention strategy?
- what will you do for every customer to make them wanting to come back for more?