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Mahindra Retail Business Caselet - 30Jul15
Mahindra Retail Business Caselet - 30Jul15

... Estimated at INR. 75,000 crores in 2015, a decade ago the Mother & Child Care Market in India did not have a single organized retailer to address the needs of mother and child. Only those Indians who travelled abroad had access to specialized mother & infant products from well-known international br ...
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... E-commerce: is the exchange of goods, services, information, or other business through electronic means Types of Internet promotion:  Online advertising  Web sponsorship: sponsor an informational web site such as Google  Priority placement: some companies allow companies to pay to have their web ...
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Young Marketers Compete in National Competition

... marketing competition hosted by the National Agri-Marketing Association (NAMA). The competition was held April 9-10 in Jacksonville, Florida. “Every team participating in the marketing competition does an excellent job of developing a thorough marketing plan, a process that takes most teams the majo ...
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... 1. The microenvironment consists of entities that are “close to the company that affect its ability to serve its customers.” Examples of these entities in the microenvironment are the “company, suppliers, marketing intermediaries, customer markets, competitors, and publics.” The company can influenc ...
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... 3 hours weekly (3-0) An introductory course designed to expose the student to today’s marketing in the new millennium and keeping up with change. This course contains the study of the contemporary marketing environment; managing technology to achieve marketing success; marketing planning, informatio ...
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A day in the life… …of a B2B Marketing Manager

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ABHISHEK NAIR
ABHISHEK NAIR

...  Demonstrated excellence in designing & implementing sales & marketing plans at territory level to realize ambitious sales and profitability objectives.  Highly successful in building relationships with key decision makers, seizing control of critical problem areas and delivering on committed time ...
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Sensory branding

Sensory branding is a type of marketing that appeals to all the senses in relation to the brand. It uses the senses to relate with customers on an emotional level. Brands can forge emotional associations in the customers' minds by appealing to their senses. A multi-sensory brand experience generates certain beliefs, feelings, thoughts and opinions to create a brand image in the consumer's mind.Sense: Any of the faculties, as sight, hearing, smell, taste, or touch, by which humans and animals perceive stimuli originating from outside or inside the body.Sensory marketing: Marketing techniques that aim to seduce the consumer by using his senses to influence his feelings and behaviour.
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