Download Propaganda Notes

Propaganda Notes
1.
Name______________________
What are Propaganda techniques?
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Techniques used to influence opinions, emotions, attitudes or behavior.
It appeals to the emotions not the intellect.
2. Who uses propaganda?
Media
You and I
Government
3. What are some of the techniques used to persuade us?
Bandwagon
Name-Calling Testimonial Glittering Generalities
Political Candidates
Protestors
Snob Appeal Overgeneralizaton Stereotypes
Bandwagon
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Persuasive technique that invites you to join the crowd.
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“Everybody’s doing it!”
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Makes us not want to feel left out.
Name-calling
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Intent is to damage opponent/product and create an uneasy feeling.
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It also arouses suspicion of opponent/product.
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Used by politicians and product companies.
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Often, name calling is employed using sarcasm and ridicule, and shows up often in political cartoons or writings.
Testimonial
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Statement endorsing an idea/product by a prominent person or a satisfied customer.
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Endorsed by someone the consumer trusts.
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Product can be inside or outside particular field.
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Musicians, sports giants, actors/actresses
Glittering Generalities
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Words that will make you feel strongly about someone or something (fear, desire for success, excitement, being part of a group)
Snob Appeal
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Aims to flatter; stand out from the crowd. The product or idea is better than others, thus those that use it are better, too.
Overgeneralization
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Jumps from few cases to all; uses all or nothing words like always, never, and every.
Stereotype
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Presents a narrow, fixed idea about the members of certain group.
4.
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What is bias?
An inclination of feeling or of outlook; especially a personal and sometimes unreasoned judgment; prejudice.