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Propaganda
Techniques
Opinions expressed for the
purpose of influencing actions
of individuals or groups
Bandwagon
Support of the
majority
“Join the crowd”
“Everyone else is
doing it, and so
should you.”
Endorsements
A famous person
endorses the
candidate; you
should, too.
Glittering Generality
Supports vague
values like good,
proper, democracy,
prosperity
Seeks to make us
“approve and accept”
without examining
the evidence
Just Plain Folks
An attempt to
convince that they,
and their ideas,
are “of the people”
Name-Calling
Links a person or
idea to a negative
symbol
Hopes audience will
reject the person
or idea on the basis
of the negative
symbol rather than
the evidence
Stacked Cards
1st
Best record in area
Symbols
Associates with
positive images
Stirs emotions