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Islamic Image Problem: What should Muslims Do? Mohamed Hassan Ibrahim Islam’s chief aim is to realize human happiness in "the city of humankind." It wishes to rely on reflective intelligence in resolving moral dilemmas. It emphasizes tolerance and the negotiation of differences. However, it is not well presented and represented by Muslim practices or their media. This paper tries to look into this dilemma of distortion and find possible ways to correct the Islamic image .Much work has been done on this matter. Some analysts believe that the West's misunderstanding of Islam is as old as the religion itself, which began in the 7th century and was quickly followed by battles between Muslims and Christians. In modern time, these misperceptions worsened with the establishment of Israel in 1948 and the Arab-Israeli conflicts that ensued and continue today. There are many factors contribute to negative image of Islam in the west. Media has played undeniable role towards this deterioration, making use of Islamic revolution through decades till recent increased immigration of Muslims to Western societies. In addition to that many Muslim media practitioner are lack of Islamic orientation. School of communications are stereotype of Western academic style (syllabuses, values), besides the tendency to duplicate Western society concepts in all life walks. This gives the wrong message Islam in Muslim world. Further more, many reporters and news writers adopt biasness when reporting on Muslim or Non- Muslims with false analysis which is against Media international charter. For example, some Muslim media do not deny some Islamic groups practices which resulted in increasing violence (bombing, etc). To correct this picture, this paper proposed Muslim Media practitioners to propagate Islam through actual reporting, fairness in analyzing events. Also, it is vital to disseminate Islamic concept, like the concepts of champion in Islam. It is called after the person who proves patient , mercy , kindness , seriousness in all film shots .Rather than to appear as oppressor , furious and arrogant .This may propagate violence among children .Film should avoid cheating , backbites , lying in order to lead to the required purpose. Following this, it may find acceptable programs. Because every body is born by nature to like justice and dislike bad habits .This may help Islam to be well understood in its contents rather than relying on Muslim practices, like the fanatic groups. Mr. Mohamed Hassan Ibrahim (Ph.D Student) Faculty of Islamic Studies Dept. of Da’wa and Leadership (Da’wah Media) . The National University of Malaysia Email [email protected] Tell: + 6013 254 89 42 (Malaysia)