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Transcript
Public Service Advertising PSA PSAs • Much advertising aims to promote products or brands – It is paid for by the company that makes the product – Its aim is to make a profit • Public Service Announcements (PSAs) are different: – They aim to raise awareness about an issue and/or change public behaviour – They are paid for by Government institutions and/or charities – They do not aim to make a profit PSAs • Product ads and PSAs have a lot in common, though: – Both try to make the viewer change their behaviour in some way, even if that just means they change their brand of washing-up liquid • They use many of the same advertising techniques: – – – – – Humour Shock Emotional manipulation Repetition Slogans • Broadcast ads use film language (Mise-en-scene; Use of camera; Sound; Colour; Lighting; Editing) to address their audience. • They often create mini-narratives in order to hook the viewer. PSAs 1. Watch the following 2 PSAs and make notes on how each one emphasises its message by using: – Film Language (Mise-en-scene; Use of camera; Sound; Colour; Lighting; Editing) – Humour – Shock – Emotional manipulation – Narative 2. For each advert, explain in a couple of sentences what public service it is intended to perform, and how effectively you think it does so PSAs