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Download Chapter 7 Writing headlines JOURNALISM 1
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Transcript
Chapter 7 Writing headlines JOURNALISM 1 Headlines - general ● The purpose of headlines ● Lure the reader to the story ● Capture the main idea of the story in a few words Headlines - style ● Telegraphic style ● Eliminate all extra words ● Articles (a, an, and, the) are left out ● Avoid repeating a word Headlines - style ● Use “down style” ● Capitalize only first letter of first word and first letter of proper nouns ● Use active verbs; avoid “to be” verbs ● Example: Senior graduation speakers chosen Use short words ● Avoid alliteration and rhyme ● Headlines – verb tense ● Verb tense ● Present tense ● Exceptions ● Writing about something historic, use past tense ● Writing about something in the future, use infinitives Headlines - punctuation ● Punctuation ● Use single quotation mark (‘) instead of regular quotation mark (“) to save space ● Comma in place of the word and ● Example: Smith, Jones win scholarships Headlines - punctuation ● Avoid exclamation points ● No periods, except in abbreviations ● Semicolon used wherever a period would seem appropriate ● Example: President announces freeze; Congress to discuss
