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Teacher(s):
Time:
Mrs. Dowd
The
Unit Organizer
Student:
Course Dates:
Headline Writing – Heads UP!
Tests & Projects --- 60%
is
about
learning to use words and phrases to capture a reader’s interest. Photos
and headlines play an important role in whether your article gets read.
Course Questions:
What is a headline?
Headlines are short phrases that give the reader a clue about what
the article is about.
Headlines can be one line or two lines and sometimes three lines of
text.
What is a primary head?
Primary headlines are typed in the largest text on the front page of a
newspaper or spread of a yearbook.
Headlines HOOK the reader so that they will want to read the
story.
What is a secondary head?
Subheads can go under, above or to the side of a primary headline.
The subhead gives details about the story.
Are measured in the following ways–
Tests …Understanding the main
concepts of the unit
Projects …Applying the overall skills
learned in the unit
Daily Assignments --- 40%
Are measured in the following ways–
Production…Demonstrating the ability
to apply individual skills
Observation/ Participation …
Demonstrating effective work habits
and attitudes
Course Map
This Course:
Student:
Journalism/Newspaper
includes
Community
Principles
Personal Best
Respectful &
Responsible
Only Appreciations
Work ethically
Lifetime Learner
Learning Rituals
Read the overhead – The website outlines the weekly
assignments? Log On & check the website for today’s lesson if
working on production - Use Typing Pals and practice for 5
minutes OR read the headlines for the daily news online.
Sit at the long tables if working on writing activity - Log Off at the
end of the period - Students sit at assigned workstations and
assigned seats at long tables.
Critical Concepts
Primary Headline
– visually more
prominent
The headline relates to the story, the lead and the dominant
photograph. The lead tells who, what, where, why, how, when
and how.
Secondary Headline –
Adds information found
in the story
Learned in this
Unit
Use of Alliteration
Use contrasting type
for heads and subheads
Three basic
combinations of
headlines…
Hammer
Use of
Catch
Phrases
Kicker
Tripod
Use of Humor
Performance
Options
Overtime required of all
students per 6 weeks
Enter Adobe Contests
Production
Tests
Don’t: split a prepositional
phrase from one line tot the next
Don’t’ split a hyphenated word
from one line to the next
Don’t split a proper noun from
one line to the next
Omit a and the
Don’t spell out numerals
Avoiid passive verbs – to be
Avoid using the name of our
school or the mascot in the
headline
Use alliteration, puns,
onomatopoeia, oxymoron's and
humor in headlines
Primary heads do not have a
subject and verb
Secondary heads to have a
subject and verb
Quotes make great secondary
heads