Download Chapter 7 Writing headlines JOURNALISM 1

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Transcript
Chapter 7
Writing headlines
JOURNALISM 1
Headlines - general
●
The purpose of headlines
●
Lure the reader to the story
●
Capture the main idea of the story in a few
words
Headlines - style
●
Telegraphic style
●
Eliminate all extra words
●
Articles (a, an, and, the) are left out
●
Avoid repeating a word
Headlines - style
●
Use “down style”
● Capitalize only first letter of first word and
first letter of proper nouns
●
Use active verbs; avoid “to be” verbs
● Example: Senior graduation speakers
chosen
Use short words
● Avoid alliteration and rhyme
●
Headlines – verb tense
●
Verb tense
●
Present tense
●
Exceptions
● Writing about something historic, use past
tense
● Writing about something in the future, use
infinitives
Headlines - punctuation
●
Punctuation
●
Use single quotation mark (‘) instead of
regular quotation mark (“) to save space
●
Comma in place of the word and
● Example: Smith, Jones win scholarships
Headlines - punctuation
●
Avoid exclamation points
●
No periods, except in abbreviations
●
Semicolon used wherever a period would
seem appropriate
● Example: President announces freeze;
Congress to discuss