Download Eyad M. Youssef, Ph.D. CURRICULUM VITAE E

CURRICULUM VITAE
Eyad M. Youssef, Ph.D.
(662) 846-4203 (o)
[email protected]
EDUCATION
Old Dominion University, Norfolk, VA
Ph.D. in Marketing and International Business
Dissertation: “Remembering to remember and the consequences of forgetting: The role of
prospective memory in consumer intentions.”
December 2010
Old Dominion University, Norfolk VA
M.B.A. in e-Commerce/Information Technology
May 2002
Norfolk State University, Norfolk, VA
B.S. in Chemistry, Graduated Summa Cum Laude
December 1999
ACADEMIC
POSITIONS
Assistant Professor of Marketing, Delta State University, 2013 – present
Assistant Professor of Marketing, University of Minnesota Crookston, 2010 – 2013
Visiting Professor of Marketing, Western Washington University 2007 – 2010
RESEARCH
INTERESTS
Consumer Purchase Intention, Marketing Strategy, Marketing Analytics and Cross-Cultural
Marketing
TEACHING
INTERESTS
Internet Marketing, New Media/Social Media Marketing, Consumer Behavior, Marketing
Research, Marketing Strategy and International Marketing
EXPERIENCE
Delta State University, Cleveland, MS
Assistant Professor of Marketing
August 2013 – Present
 Taught undergraduate courses in Marketing Principles, Professional Selling, Consumer
Behavior, International Marketing, Promotional Strategies and Marketing Management
 Taught M.B.A. courses in Principles of Economics and Marketing, Applied Decision Science,
Strategic Marketing, and Managing in a Global Environment.
 Served as Faculty Senate Representative for the Division of Management, Marketing, and
Business Administration.
 President-Elect for Faculty Senate (2015)
University of Minnesota Crookston, Crookston, MN
Assistant Professor of Marketing
August 2010 – May 2013
 Taught courses in Consumer Behavior, Marketing Research, Business Analytics,
International Marketing, and Marketing Strategies. All courses were taught in an online
asynchronous learning environment and well as in a traditional classroom setting.
 Worked on developing a curriculum for a B.S. degree in International Business.
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 Developed a course in Business Analytics to help improve undergraduate students’
quantitative skills.
 Realigned the Marketing curriculum to better suit the student’s learning objectives.
 Introduced the undergraduate students to statistical concepts using SPSS in the both the
Business Analytics and the Marketing Research course.
 Served as a research faculty mentor to three undergraduate students’ projects. Two of the
three students went on to pursue graduate degrees as a result of their research projects.
 Served on the University’s Retention Committee and used both quantitative and qualitative
techniques to exam why student retention was low and how to improve it. Overall we were
able to increase the retention rate from 54% to above 70%.
 Served on the University’s Faculty Development Committee, where I read and evaluated
research proposals submitted by faculty in various disciplines. I served as committee chair
from 2012-2013 and was responsible for an annual budget of $10,000.
 Advised undergraduate marketing majors
 Elected by the faculty as the President of the Faculty Assembly
Western Washington University, Bellingham, WA
Visiting Professor of Marketing
August 2007 – August 2010
 Taught undergraduate courses in Principles of Marketing, Advertising and Promotions,
Buyer Behavior, International Marketing, Internet Marketing, and Marketing Strategy.
 Taught M.B.A. courses in Principles of Marketing, Internet Marketing, and Marketing
Strategy.
 Teaching Evaluations are available upon request.
 Developed a course in Internet Marketing at the graduate and undergraduate level to help
students understand the value of social media and the Internet in the organization’s
marketing strategy.
Old Dominion University, Norfolk, VA
Graduate Assistant
August 2004 – August 2007
 Taught undergraduate courses in Principles of Marketing, International Marketing, Internet
Marketing, Marketing Research and Marketing Strategy.
 Taught M.B.A. courses in Principles of Marketing, Internet Marketing, and Marketing
Management.
 Taught synchronous distance learning courses in Marketing Management and International
Marketing.
 Served as a research assistant, where my job was to gather research articles for various
faculty in the Marketing department and summarize the article findings.
COURSES
TAUGHT
Undergraduate Courses:
 Principles of Marketing
 Marketing Research
 Consumer Behavior
 International Marketing
 Internet Marketing
 Advertising and Promotions
 Promotional Strategies
 Professional Selling
 Marketing Management
 Marketing Strategy
Graduate Courses:
 Principles of Marketing
 Marketing Management
 Internet Marketing
 Marketing Strategy
 Applied Decision Science
 Introduction to Economics and Marketing
Principles
 Managing in a Global Environment
RESEARCH
ACTIVITIES
Publications:
Youssef, M.A. and Youssef, E.M. (2015) The synergistic impact of time-based technologies on
manufacturing competitive priorities. International Journal of Technology Management, Vol 67,
Nos 2/3/4, pp 245-268.
Youssef, M.A., Youssef, E.M., and Saleh, F. (2014) Quality Management Practices: An
International Perspective. International Journal of Services and Operations Management, Vol
19, No 1, pp. 1-28.
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Youssef, E.M , Youssef, M.A., and Ahmed, A.M. (2014) TQM intensity and its impact on HRM
practices in manufacturing firms. International Journal of Productivity and Quality Management,
Vol 13, No 4, pp 495-512.
Geller, J.M., Robberts, C., Templin, E., Walker, E.G., Wieland, O., and Youssef, E.M. (2013)
“The IDEA Competition: The First Four Years” EDA Center publication, University of
Minnesota, Crookston, September.
http://www.edacenter.org/downloads/IDEA-Competition-Final-Report.pdf
Youssef, E.M., Geller, J.M., Myers, K.W. and D.T. Maier (2012) “Successful Businesses in
Rural Minnesota: Lessons Learned” EDA Center publication, University of Minnesota,
Crookston, September.
http://www.edacenter.org/downloads/Second_Stage_Business_Report_9-2012.pdf
Publications under review:
Youssef, M.A., Youssef, E.M., and Motwani, J.G. (accepted for publication) A structural
equation model for measuring the JIT intensity and its impact on manufacturing flexibility.
International Journal of Business Excellence.
Youssef, E.M, and Youssef, M.A. (accepted for publication) A critical investigation into crosscultural research methodology: some insights and literature review. International Journal of
Business Excellence.
Active Research Projects:
Prospective Memory and its role in Consumer Purchase Intentions: A Conceptual
Framework.
 A literature review examining the connection between the memory of a future purchase
intention and a consumer’s purchase behavior.
 Manuscript is completed and currently being edited for a journal submission.
Nigerian Perceptions of Chinese Investments in Nigeria: A qualitative approach.
 Co-investigator: Abbey Wemimo
 Designed the qualitative in-depth interview survey.
 Collected data from prominent business people and high ranking government officials in
Lagos, Nigeria.
 We are currently in the data coding and analysis phase.
Issues with Cross-Cultural Research Methodologies.
 Currently working on a literature review summarizing the various issues and problems a
researcher must account for in cross-cultural research.
 Key articles collected and first draft of manuscript is underway.
Undergraduate Research Projects Mentor:
 Nana Boaten, “Contrasting Consumer Perceptions of Ghanaian Chocolate: International
students versus domestic students.”
 Abbey Wemimo, “Lessons Learned: the Chinese doing business in Africa.”
 Yulia Wieland Al-Sorikhi, “An examination of the financial literacy of the University of
Minnesota Crookston student.”
Presentations:
 Hochradel, R., Youssef, E.M., Segars, A. (2015, March). “What factors impact college
choice? A comparison of student athletes and non-student athletes selection criteria.”
Paper accepted to Marketing Management Association Spring Conference. Chicago, IL.
 Youssef, E.M. (2014, October, 10). “Customer Service and Competitive Advantage.”
Presentation given at Business Skills Workshop. Cleveland, MS.
 Youssef, E.M. (2014, September). Effective Strategies for Teaching Marketing Analytics.
Panel Participant at the Marketing Management Association Fall Educator’s Conference.
San Antonio, TX.
 Youssef, E.M. (2013, September). Innovations in Teaching Consumer Behavior. Panel
participant at the Marketing Management Association Fall Educator’s Conference. New
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Orleans, LA.
Youssef, Eyad M. (2011, November 3). “Using GIS with Business Analytics.” Presentation
given at Thursday Commons, University of Minnesota Crookston, Crookston, MN.
Youssef, Eyad M. (2011, November 17). “Factors influencing small business growth in rural
Minnesota: An examination of successful small businesses.” Presentation given at
Thursday Commons, University of Minnesota Crookston, Crookston, MN.
Reviewing Activities:
 Reviewer for competitive paper for the doctoral student track of the 2014 AMS (Academy of
Marketing Science) Annual Conference, Indianapolis, IN, May 20-23 2014.
 Reviewer for competitive paper for the consumer behavior track of the 2014 AMS World
Marketing Congress (Academy of Marketing Science), Lima, Peru, August 5-8 2014.
 Reviewer for competitive paper for the doctoral student track of the 2013 AMS (Academy of
Marketing Science) Annual Conference, Monterey, CA, May 14-18 2013.
 Reviewer for competitive paper for the consumer behavior track of the 2013 AMS World
Marketing Congress (Academy of Marketing Science), Melborne, Australia, July 17-20 2013.
 Reviewer for competitive paper for the doctoral student track of the 2012 AMS (Academy of
Marketing Science) Annual Conference, New Orleans, LA, May 15-19 2012.
 Reviewer for competitive paper for the doctoral student track of the 2011 AMS (Academy of
Marketing Science) Annual Conference, Coral Gables, FL, May 24-27, 2011
HONORS &
AWARDS
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Outstanding Graduate Teaching Assistant Award, Recitation, Old Dominion University,
2005-2006
Outstanding Doctoral Student, College of Business and Public Administration, Old
Dominion University, 2005-2006
AMA Sheth Marketing Doctoral Consortium fellow, University of Connecticut, 2005
Outstanding Graduate Teaching Assistant Award, College of Business and Public
Administration, Old Dominion University, 2005
SMA Doctoral Fellow, 2004
Outstanding Doctoral Student, College of Business and Public Administration, Old
Dominion University, 2003-2004
Graduate Research/Teaching Assistantship, Old Dominion University, 2002-2005
Presidential Scholar, Norfolk State University, 1996-1999
Center for Materials Research Scholar, Norfolk State University, 1996-1999
AFFILIATIONS
Academy of Marketing Science, American Marketing Association, Association for Consumer
Research, Society of Consumer Psychology, Society for Marketing Advances.
SERVICES
Delta State University
 Service to the University:
o Faculty Senate Representative for the Division of Management, Marketing, and
Business Administration.
o President-Elect Faculty Senate.
o Marketing Curriculum Committee
o College of Business – Business Core Curriculum Committee
o QEP Survey and Data Analysis – created a survey to evaluate the potential name
for the University’s Quality Enhancement Plan. Analyzed the data from the survey
and submitted findings to the committee chair.
 Service to the Community:
o Youssef, E.M. (2013, October 22). Guest Speaker for FastTrac New Ventures
class in Indianola, MS.
 Presented to aspiring entrepreneurs. The discussion focused on how to
analyze the market and establish a viable targeting and segmentation
strategy. We also discussed potential marketing issues that small
businesses face.
University of Minnesota Crookston
 Service to the Business Department:
o Curriculum Committee
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COMMUNITY
OUTREACH
(pro bono projects)
REFERENCES
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Marketing and PR Committee
Online Course Quality Committee
Search Committee Chair, Marketing and Management Instructor Position
Search Committee, Sports & Recreational Management Tenure-Track Position
Service to the Campus:
o Faculty Consultative Committee
o Faculty Development Committee
 Committee Chair Spring 2012
o Elections, Constitutions, and By-laws
o Student Retention Committee
o President-Elect of Faculty Assembly Fall 2012
Minnesota:
 McIntosh Manufacturing, McIntosh, MN
o Conducted a feasibility assessment for a new product.
o Used secondary data and industry interviews to determine the feasibility of the new
product to an existing market as well as to a new market.
 Eagle Tree Feed Store, Halstad, MN
o Wrote a five year marketing plan for the business to assess local threats and
potential market opportunities.
Virginia:
 Norfolk Karate Academy, Norfolk, VA
o Conducted a marketing research project to (1.) help evaluate the level of service
offered to its current members and (2.) explore ways to increase membership to
include college students.
o Created survey to assess the level of satisfaction of current members.
o Used a focus group to explore ways to increase college student membership.
 Norfolk Senior Center, Norfolk, VA
o Conducted a marketing research project geared at evaluating existing and
potential services offered by the Senior Center.
o Used focus groups to assess the current membership’s perception of the services
offered.
Dr. Sandra Mottner
Professor of Marketing
Department of Finance and Marketing
Western Washington University
Bellingham, WA 98225
[email protected]
(360) 650-4203
Dr. Adel L. Ali
Associated Dean
College of Science and Engineering
St. Cloud State University
St. Cloud, MN 56301
[email protected]
(320) 308-2192
Dr. Jack Geller
Dean
College of Social Sciences, Mathematics, and Education
Tampa, FL 33606
mailto:[email protected]
(813) 253-6262
Dr. John B. Ford
Professor of Marketing and International Business
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College of Business and Public Administration
Old Dominion University
Norfolk, VA 23529
[email protected]
(757) 683-3587
Dr. Anusorn Singhapakdi
Professor of Marketing, Department Head
College of Business and Public Administration
Old Dominion University
[email protected]
(757) 683-5129
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