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Zeroing in on the Right Analytics Products for your Enterprise Needs By – Rupal Mudholkar / Nita Khare, Solution Architects, TCS CAMS - Cloud, Advanced Analytics with Big Data, Mobility, Social Collaboration are the current Market Trends… Clients are exploring the option of cloud based offerings to understand how it can minimize the IT cost and gain productivity especially for standard analytics like Campaign Management, regulatory analytics like Basel etc. Customers understand the importance of Advanced Analytics models for more accurate decision making and forecasting. They are also realizing the benefits of mobile channel for anywhere information access for better management productivity and ongoing collaboration. In addition to these buzzwords, Self Service BI is the demand of the business users who want agility in decision making based on the information which is sanitized and gives them the flexibility of getting information at their disposal. In this article, let us explore how to “Right-Fit” IBM Technology Products for your Business Analytics needs. Below image explains the IBM’s Business Analytics Portfolio. Green represents the fast moving market leading products and Purple represents the products which are catching up in the market. The key capabilities of the Cognos Family help you to select the correct Cognos product from the entire stack for your organization Exploring the Cognos Business Intelligence Suite related to the Business needs it serves The critical components with their functionalities in the Self Service BI arena are shown below Product Features Cognos Insight: • Personal Desktop based analytic solution • Build Custom, dashboards and applications without scripting • “What If” Scenarios Analysis and “Write Back “ • Share and Collaborate Workspace: • Self Serving dashboard assembly solution • Leverage existing content(reports) and assemble them • Custom display type and palettes Workspace Advanced • Self Serving BI Report Authoring solution • Integrated OLAP features • Combine best feature of ad-hoc multidimensional and professional authoring • Support PDF,HTML ans XLS format Query Studio: • • Self-Serving Ad hoc reporting Simple query and data analysis The Comparison Chart below will help you select the right-fit tool for the analytic needs of your stakeholders for Self Service BI Feature Ad hoc reporting Ad hoc analysis Basic charting Advanced charting Basic filtering Advanced filtering Basic calculations Advanced calculations Properties pane External data Freeform design Query Studio Analysis Studio X X X X X X X X Cognos Workspace Advanced X X X X X X X X X X X To sum it up Cognos BI is used for standard reporting and dashboarding and SPSS for Predictive Analytics and data mining with Big Data and/or normal Data Warehouse. Cognos Mobile, Active Reports are gradually picking up in mobility arena giving the user flexibility to use the existing underlying Cognos architecture and exposing the information on the mobile platform. Cognos RTM enables you to integrate Analytics on the Go when integrated with Infosphere Streams engine for Big Data in Motion Analytics Integration with Websphere Portal gives you a single stop view into your Enterprise wide information along with Collaboration required as your organization grows. Get what you can afford with cloud-based or software as a service (SaaS) editions of IBM Business Analytics software as an alternative to start your Analytics journey Smart Cloud analytics can be used as end to end Operational Analytics solution for the entire BI platform. Sky is the Limit with IBM Business Analytics!!